Florida Crystals Teams Up With Palm Beach Zoo To Save Endangered Jaguars

Unique Website Helps Consumers Conserve Money, Wildlife

WEST PALM BEACH, Fla., Sept. 14 /PRNewswire/ -- In an effort to save one of
our planet's endangered big cats, the jaguar, Florida Crystals has launched a
one-of-a-kind e-coupon program in collaboration with the Palm Beach Zoo, whose
jaguar breeding program is among the most successful in the nation.

Jaguars are the western hemisphere's largest and most powerful felines.
Florida Crystals chose the Palm Beach Zoo, because it plays an amazing role in
jaguar conservation through its participation in the Association of Zoos &
Aquariums Species Survival Plan. Amazingly, twenty percent of the nation's
captive jaguars in the program can trace their bloodlines back to the Palm
Beach Zoo's jaguar family.

For every coupon redeemed from www.floridacrystalscoupon.com on any variety of
Florida Crystals(R) Natural and Organic sugar, the company will donate an
amount chosen by its customers to the Jaguar Conservation Fund at the Palm
Beach Zoo. The new program offers the opportunity to directly benefit an
endangered animal.

"This initiative highlights one of Florida Crystals' on-going sustainable
efforts," said Luis Fernandez, Executive Vice President of Florida Crystals
Corporation. "We've supported and worked with wildlife researchers on our
Florida farms over the years. We are enthusiastic about now offering our
customers the ability to join us in wildlife conservation."

To learn more, visit www.floridacrystalscoupon.com.

Florida Crystals is a leading domestic sugar producer and North America's
first fully integrated cane sugar company, guiding its sugar from the field to
the table. Florida Crystals(R) is the first and only certified organic sugar
100 percent made in the USA, grown and harvested in Florida. Because of
Florida Crystals' earth-friendly farming practices and clean, renewable energy
production, Florida Crystals(R) Organic and Natural sugars are the first sugar
products CarbonFree(R) certified by Carbonfund.org, signifying each has a
neutral carbon footprint. For more information, visit www.floridacrystals.com
& www.floridacrystalscoupon.com.

The Palm Beach Zoo is a non-profit zoological organization located in Dreher
Park in West Palm Beach, housing more than 1,700 animals within 23 acres of
lush, tropical habitat. Its mission is to protect wildlife and wildlife
habitat, and to inspire others to value and conserve the natural world. The
zoo currently sponsors many conservation projects in numerous regions of the
world focusing on animals that are represented in the zoo's population.

Contact: Gaston Cantens, 561-366-5100

SOURCE Florida Crystals Corporation

Gaston Cantens, +1-561-366-5100