Yext(TM) Launches First Ever Pay-Per-Action Phone Call Service at TechCrunch50

Amazing New Service Solves Huge Local Advertising Problem; Company Already
Handles 500,000 Monthly Phone Calls for Nearly 20,000 Local Advertisers

SAN FRANCISCO, Sept. 14 /PRNewswire/ -- Yext (www.yext.com), a rapidly growing
local advertising company, today officially launched Yext Calls(TM) at
TechCrunch50. Yext Calls is the first ever service that sends local
advertisers pay-per-action phone calls. The unique service understands
consumer actions that occur on phone calls and charges local businesses only
for relevant calls.

"Yext Calls represents a quantum leap forward in local advertising," said
Howard Lerman, co-founder and CEO of Yext. "Over the past three years, we've
learned a lot about local advertising; particularly that local advertisers
want phone calls, not clicks. The problem was that charging per call is
challenging because over half of phone calls aren't relevant, are wrong
numbers, telemarketers, or other junk. We've solved this problem in a
revolutionary way by analyzing calls for actions and only charging our
customers for relevant calls. I am proud to launch three years of incredible
work here at TechCrunch50 2009."

How does the service work? When a consumer calls a local advertiser, Yext
Calls analyzes the call to determine the relevancy to the advertiser.
Utilizing patent-pending technology, Yext Calls understands the caller's
intent, identifies the key actions that occurred on the call, displays them
for the advertiser, and charges for relevant calls. Advertisers can actually
read through the relevant actions on their inbound phone calls, just like
reading their email.

Yext was selected as one of 50 up-and-coming companies to present at the
TechCrunch50 conference in San Francisco out of more than 1,000 applications.

About Yext, Inc.

Founded in 2006, Yext is the next Yellow Pages, offering superior local
services to users, advertisers and publishers. Nearly 20,000 customers are
now connected to Yext Calls, the company's flagship advertising service that
sends local businesses pay-per-action phone calls. Dozens of leading
publishers have installed Yext Numbers, the company's local search
monetization system. Yext is fanatically focused on perfecting the local
advertising experience, an enormous unsolved problem with incredible
potential.

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason
Calacanis, the TechCrunch50 conference provides a platform for early-stage,
and frequently unfunded, companies to launch for the first time to the
technology industry's most influential venture capitalists, corporations,
angel investors, fellow entrepreneurs and the international media. Companies
are selected to participate exclusively on merit. TechCrunch50 is supported
by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well
as venture capital and legal-advisory firms including Sequoia Capital, Charles
River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie.

SOURCE Yext

Ross Weinstein, SVP, Media, +1-917-677-7906, pr@yext.com