RipCode`s On-Demand Transcoding Brings Video to AccessU2`s Property By Phone Mobile Content Delivery

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Mon Sep 14, 2009 8:00am EDT

On-Demand Transcoding Instantly Enables Property By Phone Videos to Be Viewed on
Virtually Any Mobile Device with No Pre-Transcoding
AMSTERDAM--(Business Wire)--
RipCode, Inc., the leader in transactional video transcoding announced today it
has partnered with AccessU2 to deliver on-demand property videos to virtually
any mobile device - enabling `anytime, anywhere, any device` viewing of agent
profile and virtual tour property videos. 

AccessU2 Mobile Solutions, LLC, a pioneer in mobile marketing for real estate,
and its patent pending product, Property By Phone, are revolutionizing property
information delivery by providing the same experience to a buyer's cell phone
that virtual tours have delivered to websites. The Property By Phone application
lets clients dial a toll-free number listed on the property sign or in print
advertising, entering a displayed property code. After making a language
selection and confirming the cell phone number, an SMS text message description
of the property, up to 10 photos, and a streaming video link are presented
nearly instantly. Agents receive a text message of the cell phone capture at the
same time. If the client selects the video link, RipCode`s TransAct solution
automatically discovers the mobile device type, retrieves the source video file,
transcodes the file for the best video playback experience for that particular
mobile device, and streams the content within seconds of request - all through
its innovate and unique On Demand Transcoding technology. Clients can even set
an appointment instantly to view the listing by connecting with a live operator
24/7, who can book an appointment, and text the confirmation and full contact
info back to the consumer and agent. 

"Adding video viewing to Property By Phone improves the buyer`s purchase
experience and enables agents to build those all important relationships faster,
especially when they can deliver an agent profile video instantly. It is simply
not enough to deliver a text message and photos any longer," said AccessU2`s
Founder and CEO, Kenneth O`Hanlon. "The ability to deliver video instantly
enables endless marketing opportunities for brokers, agents, and real estate
suppliers, the likes of which the industry has never been seen before. RipCode`s
solution lets us deliver these videos to virtually any mobile device prospective
buyers may carry - without us having to pre-format our entire video library for
each device when only a small subset may actually be required for a given site.
Multiply that activity times thousands of properties and buyers, and you can see
why this approach is advantageous." 

"We are excited to see one of our flagship innovations - on demand transcoding -
penetrate the world of enterprise and consumer mobile video delivery," said Neal
Hartsell, Vice President of Marketing and Product Management for RipCode. "What
AccessU2 is doing for real estate buying and selling is creative, advanced, and
indicative of the growing expansion of mobile video beyond entertainment and
into business and consumer productivity, a trend that is set to explode
worldwide in the coming years." 

About RipCode

RipCode is the market leader in transactional video transcoding; the fundamental
technology enabling content owners, video delivery service providers, and
network service providers to achieve `any content, anywhere, anytime, any
device.` 

Built to address the needs of today`s new media market, the RipCode TransAct
Platform integrates real-time and on-demand transcoding with key video delivery
elements including device detection, workflow management, dynamic ad insertion,
network-aware resource management and open interoperability with third-party
applications and systems. RipCode TransAct, elevates transcoding to a real-time
transaction to enable the scalable cross-marketing of content across the
three-screen domain for the greatest flexibility in expanding video delivery and
increasing revenue opportunities. 

Headquartered in Dallas, Texas, RipCode is privately held and backed by leading
venture capital firms including Hunt Ventures, Vesbridge Partners, El Dorado
Ventures, ATA Ventures, and Granite Ventures. For more information, visit
www.RipCode.com. 

About AccessU2

AccessU2 Mobile Solutions was issued the 18th short code in the U.S.A. in August
2004 and has a process patent pending for the system. The Property By Phone
platform is the market leader in the delivery of text, photos and streaming
video of real estate information to mobile devices across all carriers in North
America. 

Headquartered in Denver, Colorado, AccessU2 Mobile Solutions is privately held
and funded. Stay tuned at www.PropertyByPhone.com for the unveiling of our
mAgent, mListing and mSearch Application Store. 

All company names and trademarks herein are properties of their respective
owners.





RipCode, Inc.
Neal Hartsell, 512-583-6958
VP, Marketing and Product Management
Mobile: 512-470-1545
neal.hartsell@ripcode.com
or
AccessU2
Cathy Faulkner, 1-303-829-1628
VP, Sales & Marketing
Cathy@PropertyByPhone.com

Copyright Business Wire 2009

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