WFN: World Fishing Network Hooks Marketing Partnership With Trout Unlimited

Two Industry Heavyweights Work Together To Promote Conservation Issues

DENVER, Sept. 15 /PRNewswire/ -- WFN: World Fishing Network, North America's
only 24-hour fishing lifestyle network, and Trout Unlimited (TU) today
announced an extensive three-year marketing partnership. Through the
agreement, TU will leverage WFN's multi-media platform and regional production
bureaus to promote its conservation and fundraising efforts and in turn,
promote WFN, its programs and promotions to its more than 140,000 volunteer
members across North America.

"We are honored that Trout Unlimited, one of the largest and most respected
conservation groups, sees WFN as the best media platform to spread their
message to America's 60 million passionate anglers," says Mark Rubinstein,
President of WFN. "It is our hope that we can continue to help this worthwhile
organization grow and educate anglers on conserving, protecting, and restoring
North America's coldwater fisheries."

Through the partnership, WFN will promote TU's conservation efforts in a
variety of ways including; a 52-week on-air and online advertising campaign;
regular on-air editorial features on a variety of WFN shows about TU regional
conservation initiatives; and support of Trout, TU's official magazine.

In return, TU will provide WFN access to its large and passionate member base
through a variety of promotional activities including; regional TU chapter
events to energize and engage its members; promotional offers to subscribe to
WFN; and contests and promotions developed exclusively for TU members.

"A partnership with WFN is a powerful vehicle to communicate our message
conserving, protecting, and restoring North America's coldwater fisheries,"
said Erin Mooney, National Press Secretary for Trout Unlimited. "WFN's
expanded regional programming content and dedication to covering environmental
issues offers us many great venues for exposure on the important conservation
issues that we tackle throughout the continent. We know that our members will
value the support of WFN and benefit from the network."

Like millions of anglers across North America, WFN is committed to supporting
important conservation issues and groups that are fighting to preserve North
America's waterways and fisheries. WFN is also dedicated to using its
resources and powerful media platform to help grow the sport by promoting and
championing groups and organizations that are helping to inspire a new
generation of anglers to appreciate and respect the world's natural wonders.

About Trout Unlimited
Originally started in 1959 as a company to conserve the coldwater homes of
trout, TU has grown to protect and restore the fisheries of dozens of
coldwater species throughout North America. These types of fish, collectively
grouped into the category of salmonids, have little or no tolerance for higher
water temperatures, pollution, or many other issues associated with mankind's
encroachment on the environment. TU's goal is to keep these waters fresh,
clean, and habitable for these coldwater species of fish.

TU is a private, nonprofit organization with more than 140,00 members who are
dedicated to conserving, protecting and restoring North America's trout and
salmon fisheries and their watersheds. In 2009, TU celebrates its 50th
anniversary. For more information visit www.tu.org.

About WFN: World Fishing Network
WFN: World Fishing Network is the only 24/7 television network dedicated to
all segments of fishing with programming that covers instruction, tips,
tournaments, travel, food, boating, outdoor lifestyle and more. WFN's
wide-ranging programming lineup includes a selection of the best international
series and the most diverse species coverage of any outdoor network.
Featuring popular programs hosted by the world's top anglers, the network also
includes a variety of exclusive lifestyle shows including Hookin' Up with
Mariko Izumi and WFN's Reel Road Trip. WFN also delivers the beauty of
fishing in stunning High Definition with WFN HD, a separate network that
delivers 100 percent High Definition programming 24/7.

Originally launched in December 2005, today WFN and WFN HD are available in
more than 20 million households through North American cable, satellite and
telecommunications distributors. In the U.S., distributors include Verizon
FiOS, Dish Network and Charter Communications. For more information visit
www.WFN.TV .

SOURCE World Fishing Network

Doug Drotman, WFN, +1-631-462-1198, doug@drotmanpr.com; or Erin Mooney, Trout
Unlimited, +1-703-284-9408, emooney@tu.org