Running Outside? Nathan Performance Gear(TM) Offers Five Tips for Safer Running

Tue Sep 15, 2009 11:10am EDT

* Reuters is not responsible for the content in this press release.

Wearing reflective, carrying cell phone among key recommendations

SHARON HILL, Pa., Sept. 15 /PRNewswire/ -- As cooler weather and shorter days
begin to put an end to the last memories of summer for much of the U.S.,
Nathan Performance Gear(TM), a leader in hydration, reflective, and
multi-sport gear and accessories, reminds runners to practice safe running
when hitting the roads this fall.

"This time of year in particular serves as an opportune time to remind people,
who may be getting themselves and their family back in a routine after the
lazy days of summer, about several quick and easy to-dos that can help lead to
safer running," says Megan Russell, vice president of marketing and sales for
Penguin Brands, Inc., of which Nathan is a subsidiary.

While several components fall under the broad umbrella of "safe running,"
including routine physician appointments, running with a buddy, and others,
Russell puts an emphasis on five key recommendations that are easy to do and
can often get overlooked by even the most dedicated runner. These five tips
include:

    --  Wear reflective. Wearing reflective when out on the roads helps cars,
        bikes, and other people detect, react, and maneuver in time to avoid a
        potential disastrous situation more quickly than when not wearing
        reflective. Nathan offers several vests and accessories that offer
        360-degree visibility up to 1200 feet.
    --  Carry identification. Every second counts in an emergency, and
carrying
        identification can help direct first responders to pertinent
information
        quickly and efficiently. Nathan introduced two belts this year -- the
        Shadow Pak and the Reflective Belt -- that feature both an
incorporated
        I.D. card and I.D. stitching.
    --  Bring a cell phone. A twisted ankle, an unfamiliar route, or a
        longer-than-expected run can all benefit from having a cell phone
handy
        to alert the appropriate people. The Shadow Pak and the Reflective
Belt
        make running with a cell phone easy, with both featuring
limited-stretch
        mesh pockets that fit almost any-sized cell phone, including the
iPhone.
    --  Stay properly hydrated -- before, during, and after. Fluids help
        athletes perform better, recover better, and are good for overall
        health, even when not exercising. Nathan makes it easy to stay
hydrated
        while running through its line of handheld water bottles, including
the
        10 oz. Sprint and the 22 oz. QuickDraw Elite, and its line of BPA-free
        Stainless Steel bottles, which come in two different sizes, 500 mL and
        700 mL, with a third size, 320 mL kids-sized bottles, on the way in
        2010.

    --  Have someone know your route. Having a spouse, family member, or
friend
        ensures someone knows the expected route -- and approximate beginning
        and end time -- of a run, and if that expected end time passed hours
        ago.


To drive home these points even further this year, Nathan introduced the Run
Safe Initiative, a partnership with its retailers that promotes the ideals of
running safe to consumers.

"The only thing more important to us than an athlete's performance is their
safety, and it's our hope that through the cooperation of our retailers, we
can get the message out to athletes that it's important for their health and
safety to run both smart and safe," says Russell. "We've already had great
response from our retailers, and plan to continue rolling out the initiative
throughout the year."

Nathan offers a full range of reflective products, from reflective compression
garments to helmet and bike stickers to L.E.D. wrist bands. To explore the
full line, and to learn more about the Run Safe Initiative, visit
www.NathanSports.com.


About Nathan Performance Gear
Based in Sharon Hill, Pa., Nathan Performance Gear(TM) is a subsidiary of
Penguin Brands Inc.  Nathan Human Propulsion Laboratories are committed to
redefining the very notion of what is humanly possible. Unlike most companies'
new products that are born in the boardroom, Nathan's labs are the beautiful
and grueling terrain in which we compete. Our hydration and nutrition systems,
running paks, accessories, and reflective gear are all engineered for the
impossible. For more information, visit www.NathanSports.com.


SOURCE  Nathan Performance Gear

Ellen Cassidy of Penguin Brands, Inc., +1-610-537-8828,
ecassidy@penguinbrands.com
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