MobiTV Taps Bob Gehringer to Lead Advertising and Brand Partnerships

Gehringer will focus on growing MobiTV's advertising sales and building a
diverse client portfolio

EMERYVILLE, Calif., Sept. 15 /PRNewswire/ -- MobiTV, Inc., today announced the
appointment of Bob Gehringer as Vice President of Advertising and Brand
Partnerships.

Bringing more than 20 years of advertising experience to MobiTV, Gehringer
will be responsible for managing and growing the company's advertising sales
and strategic brand partnerships. Additionally, he will focus on revenue
growth, building a diverse client portfolio, evangelizing mobile advertising
and developing cutting-edge advertiser solutions within MobiTV's evolving
platform.

Gehringer joins MobiTV from NextMedium, Inc., where he served as Vice
President of Agency Partnerships. While with NextMedium, Gehringer helped
pioneer the first full-service product-placement management system, enabling
the cost-effective planning, buying and measuring of placements in
entertainment content. As a result, he generated more than 50 brand
registrations from agencies and marketers, including Unilever, Kimberly Clark,
Campbell Soup Company, Colgate and Wrigley.

In addition to his role at NextMedium, Gehringer also has served in executive
and/or management positions with Time Inc., DoubleClick, Blockbuster, Young &
Rubicam and more.

"Bob's extensive experience within the advertising ecosystem and knowledge of
brand partnerships will help further grow and diversify MobiTV's advertising
portfolio," said Charlie Nooney, CEO of MobiTV. "As Bob takes the reins, we
look forward to further enhancing the mobile advertising experience, not only
for our partners, but for subscribers as well."

About MobiTV
MobiTV (http://www.mobitv.com), the first to bring live TV to mobile devices,
draws on its proven knowledge and passion for innovation to continuously
anticipate, develop and deliver a compelling mobile-media experience.

Founded in 1999, MobiTV is a privately held company with headquarters in
Emeryville, California.

For more information about MobiTV-managed end-to-end services, as well as
hosted content-delivery technology and solutions, please visit:
http://www.mobitv.com/technology.

To learn more about MobiTV mobile television products and services, go to:
http://www.mobitv.com/gettv.

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered
trademarks of MobiTV, Inc. in the United States and in other countries. All
other trademarks, service marks, and product names used herein are the
property of their respective owners.

SOURCE MobiTV, Inc.

Andy Kill of Airfoil Public Relations, +1-650-691-7311, kill@airfoilpr.com