"Purpose-Based" Web Will Drive the Next Era of Web Applications, Says Dr. Phil Windley, Kynetx Founder, in Digital ID World Keynote Address

The Greatest Minds in Technology Will Converge and Elaborate on the Internet`s
New Rules of Engagement at the Kynetx Impact Conference November 16-18, 2009
LAS VEGAS--(Business Wire)--
The rules of Web identity are evolving again. Dr. Phil Windley, Founder and CTO
of Kynetx, Inc., outlined principles for the next era of Internet usage in his
keynote address at the Digital ID World Conference in Las Vegas today.

Whereas the first phases of Internet use were about "going" and "getting," the
new functions are about "doing" and "knowing," Windley maintains. He holds that
the new Web metaphor is about "purpose" (for example, finding a book to read)
and is no longer about destination. In this new arena, Windley describes a world
where websites are intertwined in connections that aren`t defined by URLs, but
by relationships that form along functional lines.

Windley described the rules for the "Purpose-Based" Web as follows:

1
Purpose is more important than Location.
2
Freedom is more important than Control.
3
Context is more important than Content.
4
Relationships are more important than Transactions.
5
Loyalty is more important than “Time on site.”
6
Individuals are more important than Demographic.

Windley noted that these principles provide a foundation for the new Web
paradigm that will be examined in much more depth in the upcoming Kynetx Impact
event.

Kynetx Impact Conference Event

Kynetx is the first infrastructure vendor whose mission is enablement of
purpose-based networks. To that end, the company will host its first developer
conference, the Kynetx Impact Conference event, November 16-18, 2009, in Provo,
Utah. The cost is just $45 and registration is limited. This is a one-of-a-kind
opportunity to interact in an intimate setting with the greatest minds in Web
identity and context automation, including Doc Searls, Dr. Phil Windley and
Craig Burton. Participants can hear this league of extraordinary visionaries
elaborate firsthand on the principles that are defining this new era of web
usage and its accompanying Internet applications. Registrants should register
early for the limited space in this first annual developer conference event. For
more information, please call 801-649-4601 or visit www.kynetx.com.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a proprietary
rules-based development platform that is the first infrastructure to support the
"purpose-based" Web metaphor that is driving the next era of software services
and Internet applications.

Snapp Conner PR
Cheryl Snapp Conner or Cory Maloy
801-994-9625
cheryl@snappconner.com or cory@snappconner.com

Copyright Business Wire 2009