A Rawther Inspired Pairing: The Plaza Hotel Announces Collaboration With Renowned...

A Rawther Inspired Pairing: The Plaza Hotel Announces Collaboration With
Renowned Designer Betsey Johnson
Betsey Johnson to Create One-of-a-Kind Eloise Luxury Suite

NEW YORK, Sept. 15 /PRNewswire/ -- The legendary Plaza Hotel
(www.ThePlaza.com) will bring together two complete originals for the very
first time: celebrated fashion designer Betsey Johnson and Eloise, the
irreverent and irrepressible fictional heroine of Kay Thompson's classic book,
Eloise. Johnson will design an exclusive Eloise Suite that will combine the
luxuries of The Plaza with the charming originality of the Hotel's most famous
"resident" for an experience geared towards children and adults alike. Known
for her celebration of the exuberant, the embellished, and the over the top,
Betsey Johnson has partnered with The Plaza on her first-ever hotel
collaboration, inspired by the energetic and precocious six-year old Eloise,
who "moved into" The Plaza in 1955 with pet pug Weenie, turtle Skipperdee and
her "mostly companion," Nanny.

"We are thrilled to partner with one of the most creative and innovative
designers in the fashion industry today and believe that Betsey is the ideal
talent to bring the Eloise aesthetic to life," says Shane Krige, General
Manager. "A true visionary in style and design, Betsey brings an
exceptionally distinct point of view to The Plaza Hotel and to Eloise, who has
conquered the hearts and imaginations of generations of children and adults."

The Plaza's two-bedroom Eloise Suite will be whimsically decorated in a color
palette of "Eloise pink" and black, and will be full of surprises and distinct
"Eloise moments" throughout the guest room. The layout will include one room
for parents and a separate Eloise bedroom for the young and young at heart
decorated by Betsey Johnson. Plans for the Eloise suite at The Plaza Hotel
will begin following New York fashion week.

Since the 1960s, Betsey Johnson has been a dynamic force in the fashion and
design industries, bringing her signature whimsy and irresistible joie de
vivre to designs that range from ready-to-wear to shoes, lingerie and
accessories. Like Eloise herself, Johnson is acclaimed for a buoyant, quirky
style that combines girlish charm with a touch of "rebel yell," and her
creativity will complement both the rich history and contemporary spirit that
guests currently enjoy at The Plaza today.

"I'm tickled pink to be designing the Eloise Suite at the Plaza. When I
recently moved uptown and my first granddaughter was born, I rediscovered
Eloise and hoped that something magical would happen between me and my
favorite hotel. This is the perfect pink combo!" states Betsey Johnson.

The Plaza Hotel's famed Palm Court, restored to its original grandeur
including the reinstallation of the luminous stained-glass ceiling, will play
host to Betsey Johnson's showing of her Spring 2010 fashion collection on
September 15, 2009.

About The Plaza Hotel

Timeless, captivating and unforgettable, The Plaza has undergone a $450
million, three-year, lobby to roof renovation and restoration. The passion
and uncompromising service which made the hotel a legend has returned with a
new and contemporary spirit. The Plaza is an extraordinary hotel and a luxury
lifestyle destination that offers guests every indulgence featuring a
world-class retail collection with a Caudalie Vinotherapie(R) Spa,
Warren-Tricomi Salon and Fitness Center by Radu Physical Culture. The Oak Room
and Oak Bar provide quintessential New York experiences, and the opulent Plaza
Grand Ballroom continues to host the world's most memorable events. New
additions include the elegant Champagne Bar and stylish Rose Club. Designated
a New York City Landmark in 1969 it is also the only New York City hotel to be
designated as a National Historic Landmark. For reservations and additional
information, please call 888-240-7775 or visit theplaza.com.

SOURCE The Plaza Hotel

Basia Irzyk, Basia.Irzyk@smapr.com or Amanda Schinder,
Amanda.Schinder@smapr.com, both of Susan Magrino Agency for The Plaza Hotel,
+1-212-957-3005