JCPenney Recognized as a Leader in Innovative Business Technology

Retailer Ranked No. 6 on the 2009 InformationWeek 500
PLANO, Texas--(Business Wire)--
In recognition of its strategic, innovative technology, J. C. Penney Company,
Inc. (NYSE: JCP) was ranked No. 6 on the 2009 InformationWeek 500 and was named
the Category Winner for Supply Chain and the Industry Winner for Retail. These
honors were presented at the InformationWeek 500 Conference and awards gala
ceremony on Sept. 14 in Dana Point, Calif.

"To rank sixth on the InformationWeek 500 list and be named a category and
industry winner is a great honor for JCPenney and our entire IT team," said Tom
Nealon, chief information officer for JCPenney. "We believe investing in IT,
particularly in a downturn economy, is a competitive advantage for our Company,
and are encouraged to continue to develop innovative technology solutions that
are key to driving business and maintaining our strong industry position."

"For over 20 years, the InformationWeek 500 has honored the most innovative
users of business technology," said InformationWeek Editor-in-Chief Rob Preston.
"Year after year, InformationWeek 500 companies harness technology to improve
efficiency, boost productivity, drive revenue, and establish a competitive
advantage. We applaud this year`s winners, and the CIOs and other executives
whose ingenuity and risk taking are at the center of business technology
innovation."

JCPenney`s Door to Floor technology was cited by InformationWeek as one of the
"20 Great Ideas." The technology enables store management to know what
merchandise will be delivered up to 48 hours in advance, allowing for optimal
planning and preparation for getting merchandise off the truck and onto the
sales floor. The end result is greater efficiency in terms of merchandise speed
to floor, set execution and overall increased productivity. The time saved is
reinvested in customer-facing activities, in line with the Company`s
CustomerFIRST initiative. Based on impressive results, Door to Floor has been
rolled out to the Company's more than 1,100 stores.

InformationWeek identifies and honors the nation's most innovative users of
information technology with its annual 500 listing, now in its 21st year, and
also tracks the technology, strategies, investments and administrative practices
of America`s best-known companies. Top winners have included: Conway, National
Semiconductor, Kimberly-Clark, Hilton Hotels and Unum. The InformationWeek 500
rankings are unique among corporate rankings as they spotlight the power of
innovation in information technology, rather than simply identifying the biggest
IT spenders.

Additional details on the InformationWeek 500 can be found online at
www.informationweek.com/iw500/.

About JCPenney

JCPenney is one of America`s leading retailers, operating 1,106 department
stores throughout the United States and Puerto Rico, as well as one of the
largest apparel and home furnishing sites on the Internet, jcp.com, and the
nation`s largest general catalog business. Through these integrated channels,
JCPenney offers a wide array of national, private and exclusives brands which
reflected the Company`s commitment to providing customers with style and quality
at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company
posted revenue of $18.5 billion in 2008 and is executing its strategic plan to
be the growth leader in the retail industry. Key to this strategy is JCPenney`s
"Every Day Matters" brand positioning, intended to generate deeper, more
emotionally driven relationships with customers by fully engaging the Company`s
approximately 150,000 Associates to offer encouragement, provide ideas and
inspire customers every time they shop with JCPenney.

About InformationWeek Business Technology Network
(http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with
unique analysis and tools that parallel their work flow - from the defining and
framing of objectives through to the evaluation and recommendation of solutions.
Anchored by InformationWeek, the multimedia powerhouse that looks across the
enterprise, the network scales across the most critical technology categories
with online properties like DarkReading.com (security),
IntelligentEnterprise.com (application architecture), Network Computing
(networking and communications) and PlugintotheCloud.com (cloud computing). The
network also provides focused content for key IT targets such as CIOs,
developers and SMBs with Dr. Dobb`s InformationWeek Global CIO and bMighty.com,
as well as vital vertical industries with InformationWeek Financial Services,
Government and Healthcare. With content at the nucleus of our information
distribution strategy, IT professionals turn to our network of expert voices,
research and communities to stay informed, get advice, and research technologies
to make strategic business decisions.

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JCPenney Corporate Communications:
Jayme Cudworth, 972-431-3400
or
Kate Parkhouse, 972-431-3400
jcpcorpcomm@jcpenney.com
or
InformationWeek Marketing:
Ellen Asuncion, 949-223-3622
easuncion@techweb.com

Copyright Business Wire 2009