Already Controversial Book of 'Tough Love' Rules for Small Business Owners Released...

Already Controversial Book of 'Tough Love' Rules for Small Business Owners
Released Today

NEW YORK, Sept. 15 /PRNewswire/ -- PROFITS AREN'T EVERYTHING, THEY'RE THE ONLY
THING: No-Nonsense Advice from the Ultimate Contrarian and Small Business Guru
($24.99 hardcover/HarperCollins Publishers), a new book by small business guru
George Cloutier, goes on sale today. Cloutier's hard-knock lessons for small
business owners have already stirred controversy, with Reuters describing the
book as "a literary slap in the face to small and medium-sized business
owners."

(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/NY76101-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/NY76101-b)

The buzz around PROFITS AREN'T EVERYTHING, THEY'RE THE ONLY THING has been
building. Publishers Weekly calls it "a forceful debut" and says "Cloutier's
book is loaded with valuable advice on how to get back on track and stay in
the black in any economic environment." Booklist noted that "many of his
regulations will amaze, shock, and awe small business owners. . . Harsh ways
to work? Yes, yet all his principles are founded on a success that's hard to
argue with." Even Reuters acknowledges "Cloutier's impressive track record.
(He) has made a successful career out of digging hapless businesses out of
debt and mismanagement by demanding his clients fire dead weight, own up to
their laziness and stop making excuses. And it works."

Cloutier is the founder and CEO of American Management Services, a management
firm that specializes in turning around small and mid-sized businesses.
Cloutier and his company have worked with 6,000 companies across 400
industries. He is a coach, lecturer, and speaker, and appears regularly on
national television, most recently discussing the economic crisis. He is also
the cochairman of Partner America, a strategic partnership between his company
and the U.S. Conference of Mayors. Cloutier has been dubbed "The Turnaround
Ace" by BusinessWeek.

"I've developed some strong, controversial, and 'tough love' points of view on
what small businesses need to succeed on their path to turnarounds and much
greater profitability," Cloutier says. He describes PROFITS AREN'T EVERYTHING
as "a tell-it-as-it-really-is and sometimes contrarian book on what I've seen
happen" and acknowledges that some of his advice will "clearly upset
conventional thinking." Some examples:

-- Teamwork is Vastly Overrated
-- Love Your Business More Than Your Family
-- The Best Family Business Has One Member
-- You're Not in Business to Pay Your Vendors
-- Give Up Golf, Retreats, Off-Sites, and Trade Shows

-- It's Not the Economy, Stupid, It's You!

"The nation's 23 million small businesses employ 60 million Americans--almost
40% of the nation's workforce," he notes. "Small business is the third
largest economy in the world, trailing only the U.S. and Japan. It produces
50% of GDP and generates 70% of new jobs." Cloutier says his book is intended
to be "a call to action for small and mid-sized business owners to change
their ways or face more decline and failure."

PROFITS AREN'T EVERYTHING, THEY'RE THE ONLY THING: No-Nonsense Rules from the
Ultimate Contrarian and Small-Business Guru, by George Cloutier with Samantha
Marshall. Publication Date: September 15, 2009. $24.99, hardcover.
Published by HarperCollins.

SOURCE Planned TV Arts

David Hahn, Managing Director of Planned TV Arts - a division of Ruder Finn,
+1-212-593-5847, hahnd@plannedtvarts.com, www.plannedtvarts.com