Henrik Lundqvist Joins Bauer Hockey Family

Netminder To Be Featured in Global Advertising and Provide Product Insight For
Leading Hockey Manufacturer

GREENLAND, N.H., Sept. 15 /PRNewswire/ -- Bauer Hockey, the world's leading
manufacturer of performance hockey equipment, today announced that New York
Rangers goaltender Henrik Lundqvist has joined Bauer Hockey's extensive roster
of elite hockey players.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/NE76219 )

Lundqvist, who will wear newly designed goal equipment by Bauer Hockey during
the upcoming NHL season, will be a featured goaltender in Bauer Hockey's
global advertising efforts moving forward. In addition, Lundqvist will assist
the company in its future development of elite-level goal equipment.

"I am extremely happy and excited to join the Bauer Hockey family and play a
part in its resurgence as a leader in goaltender equipment," Lundqvist said.
"Bauer Hockey is focused solely on hockey and I've experienced that commitment
first-hand. They are a large company with a lot of resources to make the best
possible goal products. I look forward to assisting the entire team in any way
that I can."

Entering his fifth NHL season, the 27-year-old Lundqvist is considered one of
the top goaltenders in the game. In his four seasons with the Rangers,
Lundqvist has registered an impressive 2.31 goals against average and a .917
save percentage in 265 games. Last season, Lundqvist was among the league's
best in goals against average (2.43), save percentage (.916), wins (38), games
played (70) and saves (2,007).

"Henrik is one of the best goaltenders in the league and is obviously one of
the most popular players in his native Sweden," said Steve Jones, Global Brand
Director, Bauer Hockey. "To add a player of Henrik's caliber to our growing
roster of goaltenders clearly demonstrates that we are once again a goal
company. We have focused significant resources on this category and we look
forward to adding Henrik's feedback and expertise to make us even stronger."

Lundqvist joins other top Bauer Hockey goaltenders including 2009 Vezina
Trophy winner Tim Thomas of the Boston Bruins and Toronto Maple Leaf Vesa
Toskala. Other top members of the Bauer Hockey roster include fellow
countrymen Nicklas Backstrom as well as Patrick Kane, Eric Staal, Jordan Staal
and Evgeni Malkin, to name just a few.

ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer and
manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer
Hockey developed the first skate with a blade attached to a boot, forever
changing the game of hockey. Since then, Bauer Hockey has continued to develop
the most sought after products in the industry, including the widely
successful Supreme and Vapor lines of products.

SOURCE Bauer Hockey

Steve Jones of Bauer Hockey, Inc., +1-603-430-2111 x2313,
Steve.jones@bauer.com