POLL: 57% of Californians Oppose Proposal to Ban Big Screen TVs

Small Businesses Across California Speak Out Against Proposed Regulation That
Would Destroy 4,600 Jobs; Cost California $50 Million A Year

SACRAMENTO, Calif., Sept. 15 /PRNewswire-USNewswire/ -- Today, during a series
of events held at local TV retail stores in Los Angeles, Fresno and San
Francisco, Californians for Smart Energy released the findings of a new
statewide poll that found that 57 percent of Californian's oppose the
California Energy Commission's (CEC's) proposal to regulate television
electricity usage. Conducted by Zogby International (see memo at:
http://casmartenergy.com/in-the-news.php), other key findings included:

-- 61% believe there are too many regulations in California as it is.
-- 59% believe that such a matter should be the consumer's choice -- not the
government's decision.
-- 58% believe that the CEC's proposed regulation is another example of the
costly and unnecessary rules the state continues to force on small business
owners.
-- 55% believe that Governor Arnold Schwarzenegger should stop the CEC from
adopting this regulation.

If adopted, television manufacturers would be required to meet an artificial
energy use limit in order to sell their televisions in California. The CEC's
regulation would effectively ban the sale of 25 percent of current big screen
TV models and 100 percent of plasma TVs larger than 60 inches in California.
According to a Resolution Economics, LLC study, the CEC's regulation would
cost California $50 million a year in lost tax revenues and destroy 4,600
jobs.

Small business owners across the state voiced their concern over the impacts
of these regulations.

FRESNO: "I hope the California Energy Commission hears the findings of this
poll loud and clear. With nearly 15 percent unemployment in Fresno, why is
the California Energy Commission proposing regulations that would further
strain small businesses and working families? I think state government should
be concerned with one thing: getting our economy back on track." -- Jim
Richards, Futurehome Systems & Design

IRVINE: "This regulation is absurd. The CEC cannot regulate the entire
market, so savvy consumers are simply going to buy the TV models they want
online and across-state-lines -- sending jobs and tax revenues with it. I
wish California would help remove barriers to business and economic growth,
not keep adding more. What's more, this regulation is a waste of state and
taxpayer money because of programs like the fed's ENERGY STAR program, which
is already in place and working." -- Jim Kingsley, CEO of Kingsley Audio Video

LOS ANGELES: "This regulation is a bad idea in a good economy and a horrible
idea in a recession. With Los Angeles facing nearly 13 percent unemployment
-- why is the state pursuing this costly and harmful regulation? Thankfully
Assembly Members Mary Hayashi, Felipe Fuentes and Alex Padilla have announced
their plans to hold a legislative hearing this month. We urge the California
Energy Commission to stop all activity until the legislature has had a chance
to examine the full economic impacts." -- Steve Caldero, Ken Crane Big Screen
Headquarters

MONTEREY: "It's ironic that the California Energy Commission is targeting one
of the few bright spots in the economy. Televisions remain an affordable and
convenient entertainment option for cash-strapped families. In fact, retail
analysts recently found that the recession is forcing many families to stay
home more often, which means utilizing their home theater more." -- David
Hearn, Carvid Systems Inc.

SACRAMENTO: "Many businesses are already hanging on by a thread. I'm deeply
concerned that the CEC's regulation would force many small business owners to
lay off workers, close their doors or leave the state altogether. Why is the
California Energy Commission proposing such a harmful regulation, especially
when the state is suffering the worst unemployment rates since World War II?"
-- Charlie Martinez, Elk Grove Home Theater

SAN DIEGO: "My guess is that when most Californians catch wind of this,
they'll shrug their shoulders and think, 'it can't happen.' As the owner of a
small home theatre business, my reaction is, 'I can't afford for it to
happen.' What we need during these tough economic times is for the state to
remove road blocks for small businesses like mine, not add more." -- Shawn
Worst, Evolution Home Theatre, Inc.

SAN FRANCISCO: "With San Francisco facing nearly 10 percent unemployment, why
is the California Energy Commission proposing a regulation that will
ultimately drive jobs and tax revenues online or into nearby states like
Oregon and Nevada? We need the state to help promote economic growth, not
implement harmful and unnecessary regulations that only further hurt small
businesses and hard-working families." -- Barry O'Brian, Performance Audio

"This poll confirms what many of us already knew -- a majority of Californians
recognize that the California Energy Commission's TV regulation is harmful to
(an already devastated segment of) small business, and unnecessary.
Technological advancements and consumer demand -- not regulations -- have all
led to greener televisions. In fact, it's estimated that 70 percent of TVs
will have green features by 2012. Promotion of market-based programs like
ENERGY STAR would achieve energy efficiency without destroying jobs or
innovation." -- Paul "Gunther" Greiner, Paul Fitzpatrick Company

SANTA BARBARA: "I am concerned that this regulation will delay or ban new
technologies -- like 3D-HDTV or Internet-enabled TVs -- if they can't comply
with the California Energy Commission's regulations. The television industry
is constantly innovating and releasing more energy efficient models based on
new technologies and consumer demand -- not regulations. The state of
California should be utilizing market-based solutions, like ENERGY STAR, which
won't stifle innovation or further hurt the economy." -- William Janka,
Mission Audio Video

SANTA ROSA: "High-performance televisions are the product that attracts
customers to my business, but this regulation would effectively remove 25
percent of LCD and plasma big screen televisions and all plasma televisions
over 60 inches off the shelves. Restricting the televisions available to be
sold in California will not only affect how many customers we can attract, but
it will also decrease our sales, installation jobs and consumer choice. Our
sales are already down significantly as a result of the economic recession.
It's likely we could lose as much as 15-20 percent of our sales as a result of
the CEC regulation, forcing us to cut 15-20 percent of our labor." -- Don
Mueller, North Bay AVS Design

The CEC is expected to act on the proposed regulation sometime this fall.

MORE ON THE POLL: Zogby International was commissioned by the Consumer
Electronics Association to conduct an online survey of 800 voters in
California. A sampling of Zogby International's online panel, which is
representative of the adult population of the U.S., was invited to participate
and asked approximately 20 questions from 9/8/09 to 9/9/09. Slight weights
were added to party, age, race, gender, education, ideology to more accurately
reflect the population. The margin of error is +/- 3.5 percentage points.

MORE ON CALIFORNIANS FOR SMART ENERGY: Comprised of consumers, small
businesses, trade groups and associations, Californians for Smart Energy
(www.CASmartEnergy.com) is a growing coalition dedicated to having a real
discussion about meeting California's energy needs -- without job-killing
regulations that are harmful to California's economy. Please also follow us on
Twitter (www.twitter.com/casmartenergy) and Facebook
(www.facebook.com/pages/Californians-for-Smart-Energy/118950385329) and
YouTube (www.youtube.com/casmartenergy).

SOURCE Californians for Smart Energy

Laura Braden of Californians for Smart Energy, +1-213-880-4636,
media@casmartenergy.com