Samsung`s Four Seasons of Hope and Eli Manning Kick off $1 Million Technology Giveaway Competition for U.S. Schools

Program Supports Call from Americans for Companies to Give Technology Teaching
Tools, Says 1st Annual Samsung National Tech in the Classroom Survey
RIDGEFIELD PARK, N.J.--(Business Wire)--
Football star Eli Manning today called on students, parents and teachers across
the U.S. to improve technology in classrooms by submitting a 100-word essay for
the chance to win a portion of over $1 million in technology from Samsung`s Four
Seasons of Hope. The philanthropic initiative will reward winning writers with a
Samsung Go Netbook and their local schools with cutting-edge Samsung products,
Microsoft software, DIRECTV educational television programming and cash grants
as well as special @15 gift cards supplied by Best Buy.

The million-dollar contest comes on the heels of Samsung`s National Tech in The
Classroom survey that reveals 77 percent of Americans think the K-12 schools in
their communities lack the technology access needed to help kids succeed in the
21st Century. Respondents to the survey further named technology teaching tools
among the top three needs for companies to meet in local classrooms.

"Samsung continually develops high quality products featuring the latest in
innovation and design. These efforts led to much of Samsung`s recent success and
market leadership in the electronics industry and now we plan to leverage these
achievements to help close the technology gap in schools," said CS Choi,
president and CEO of Samsung Electronics America Inc. "It is our goal to help
students, teachers and everyone interested in advancing technology in US
schools. Samsung`s Four Seasons of Hope allows us to be a part of the solution
to help the people and communities where we work and live."

Samsung and its partners have provided more than $9 million in technology,
software, TV programming donations and cash grants to K-12 schools in the U.S.
over the past five years.

"Samsung`s Four Seasons of Hope is an impressive philanthropic program, and I am
honored to join them and their educational partners to help level the technology
playing field in our schools," said Eli Manning, quarterback for the New York
Giants. "Now, I ask everyone to help by writing an essay on behalf of their
school and join the conversation on technology and education."

Beginning today through November 1, entrants can submit 100-word essays on "How
consumer electronics, computer equipment and software awarded through Samsung`s
Four Seasons of Hope could benefit your school?" To view all of the contest
rules and submit the essay visit: www.fourseasonsofhope.com. Follow the contest
on Four Seasons of Hope`s Facebook fan page (www.facebook.com/fourseasonsofhope)
or on Twitter from @SamsungTweets.

"Public service is as important to Microsoft as it is to Samsung and our Four
Seasons of Hope Partners," said Anthony Salcito, vice president of worldwide
education for Microsoft. "The greatest public service we can give today is
equipping our children with the best education and technology to succeed in the
future."

"Four Seasons of Hope offers an opportunity to schools during a time when
education budgets are under tremendous pressure while students and teachers are
in need of support more than ever before," said Caroline Leach, vice president
of communications for DIRECTV. "DIRECTV strives to foster education at all
levels and stages of learning, especially K-12, so we are honored to lend a hand
to this inspiring initiative."

As part of his commitment to Four Seasons of Hope, Manning filmed a public
service announcement about technology and education that will air during the
month of October in Best Buy stores and broadcasted on the DIRECTV network
nationwide. And a donation representing a portion of Samsung purchases made at
Best Buy stores during the contest period will be made for the benefit
non-profit organizations focused on youth education. Students (with
parental/guardian permission) can vote at bestbuy@15.com.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a
subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of
award-winning consumer electronics, information systems, and home appliance
products, as well as oversees all of Samsung`s North American operations
including Samsung Telecommunications America, LP, Samsung Semiconductor Inc.,
Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a
result of its commitment to innovation and unique design, the Samsung
organization is one of the most decorated brands in the electronics industry.
The company was ranked #6 in the Electronics Industry segment in Fortune
Magazine`s "Most Admired Companies 2008," and named as one of Fast Company`s
"Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek
rankings, the company ranked #26 in the publication`s "Most Innovative Companies
of 2008".

About the Samsung Tech in the Classroom Survey

The Samsung Tech in Teaching Survey was conducted online by TNS Custom Research,
Inc. (TNS) in September 2009 with 1,000 people representative of the U.S.
population. TNS is the world's largest custom market research specialist. TNS,
which recently merged with Research International, is the world`s largest custom
research agency delivering actionable insights and research-based business
advice to its clients so they can make more effective business decisions. Please
visit http://www.tns-us.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software;
services and solutions that help people and businesses realize their full
potential. For more information, please visit www.microsoft.com.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation`s leading satellite television service
provider, presents the finest television experience available to more than 18.3
million customers in the United States and is leading the HD revolution with
more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over
265 channels of 100% digital picture and sound, exclusive programming,
industry-leading customer satisfaction (which has surpassed national cable
companies for nine years running) and superior technologies that include
advanced DVR and HD-DVR services and the most state-of-the-art interactive
sports packages available anywhere. For the most up-to-date information on
DIRECTV, please visit directv.com.

About @15

Best Buy believes in the power of teens, and @15 is a new platform to connect
with them, give voice to their perspectives, and invest our resources -
including the energy and talents of our employees - to turn their ideas into
action and support their efforts to lead social change. Teens bring passion and
enthusiasm to tackling tough issues. They`re also important to our business -
they shop in our stores, and they`re our future employees. There`s a real
opportunity to listen to - and learn from - what teens have to say. And through
the @15 Fund, we`ll put the philanthropic power of @15 directly into their
hands. To learn more, visit www.at15.org.

About NFL Players

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL
Players Association. Representing more than 1,800 active and many memorable
retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets
them as personalities as well as professional athletes. Through an exclusive
sponsorship agreement between the organization and the NFL, players are
integrated into NFL sponsor activation programs. In addition, under an exclusive
agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company`s
official website, is part of the NFL Internet Network. Each year NFL PLAYERS
negotiates and facilitates more than 4,000 player marketing opportunities for
players. NFL PLAYERS activities include retail licensing, corporate sponsorships
and promotions, special events, radio and television projects, publishing and
internet. For more information, please visit NFLPLAYERS.COM.

*All player participation arranged by NFL PLAYERS, the licensing and marketing
subsidiary of the NFL Players Association.

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Samsung Electronics America
Jose Cardona, 201-229-4118
jcardona@sea.samsung.com
or
Weber Shandwick
Amy Juaristi, 212-455-8362 / 323-810-2504
ajuaristi@webershandwick.com

Copyright Business Wire 2009