Myriad Group Acquires Xumii, Inc.

Asset Deal Enables Myriad to Expand into Fast-Growing Market for Mobile Social
Networking Services
DUEBENDORF-ZURICH, Switzerland--(Business Wire)--
Myriad Group AG (SIX: MYRN), a global leader in mobile technology with software
in over 2 billion phones, today announced that it has acquired the brand,
technology and 17 employees of privately-held Xumii, Inc., a provider of mobile
social networking services based in San Mateo, California and Sydney, Australia.
The transaction is not expected to have a material impact to Myriad revenue or
EBITDA for the full fiscal 2009.

"Xumii was the first software developer to combine social networks and instant
messaging into a seamless mobile experience," said Simon Wilkinson, CEO of
Myriad. "We are delighted that this talented team has joined Myriad."

Over the past year, social networking has emerged as the key application driving
consumer adoption of mobile data services. Facebook is leading the way, already
reporting 65 million mobile users per month, up from 20 million just 8 months
ago. Research firm eMarketer forecasts that there will be more than 800 million
mobile users of social networks by 2012.

Using a "cloud computing" architecture, Xumii integrates a mobile user`s phone
contacts, social networks and instant messaging services into a single "social
phonebook". Mobile users can then simultaneously access Facebook, MySpace,
Flickr, YouTube, Google Talk, Yahoo Messenger, AIM, Windows Live and other
popular Internet services, sending messages, updating status and sharing photos
and videos.

The Xumii technology is ideal for mass-market mobile phones, which do not have
sufficient processing power, battery life and memory for advanced, always-on
data services. Xumii overcomes these shortfalls by moving the bulk of the
processing and data storage to its servers - the "cloud".

"The acquisition of Xumii further strengthens our position as the partner of
choice for mobile operators and handset manufacturers seeking to add social
networking features to mass market phones," added Wilkinson.

"We are excited to be joining Myriad and to have this opportunity to accelerate
the commercialisation of our technology," commented Jennifer Zanich, CEO of
Xumii.

Myriad already provides software to all of the major phone manufacturers, as
well as more than 30 mobile operators across the globe. More information is
available on the company`s website: www.myriadgroup.com

About Myriad

Myriad Group AG is a global leader in mobile technology and has shipped software
in more than 2 billion devices. Its comprehensive portfolio includes browsers,
messaging, Java, user interfaces and middleware for all types of mobile phones,
from ultra-low cost handsets to advanced smartphones.

The company provides both individual components and complete solutions, which
enable handset manufacturers and operators to deliver amazing experiences on
mobile phones. Myriad also develops USSD-based customer self-care platforms that
deliver over 5 billion messages a year to 157 million mobile users across more
than 30 mobile operators worldwide.

Myriad was created from the combination of industry-leading companies, Esmertec
and Purple Labs. It operates worldwide, with offices in Switzerland, France, UK,
USA, China, South Korea, Taiwan and Japan. Headquartered in Dübendorf-Zürich
Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN). For
more information, visit www.myriadgroup.com

Myriad Group AG 1H 2009 Results:

Media & Analyst conference - 23 September 2009 09.00 am CET at SIX Swiss
Exchange, ConventionPoint, Zurich, Switzerland.

For more information please contact investor_relations@myriadgroup.com

Myriad
Press and Analysts Inquiries
Nick Dillon, +44 (0)20 7021 0103
myriad@temono.com
or
Investor Relations
investor_relations@myriadgroup.com

Copyright Business Wire 2009