Same old Jay, same new problems for NBC

Comedian Jerry Seinfeld appears with host Jay Leno on the first episode of ''The Jay Leno Show'' in this publicity photo released to Reuters on September 14, 2009. Leno's move from his 17-year run as host of the popular late-night talk show ''The Tonight Show'' to the earlier 10 p.m. hour five nights a week stunned an industry that has lost 25 percent of its prime-time broadcast audience in the past three years to cable TV, DVDs, the Internet and other entertainment.

NEW YORK (Hollywood Reporter) - The stakes soared for NBC and Jay Leno Monday night.

The network's gamble in putting "The Jay Leno Show" into the relative unknown of final-hour primetime raised many questions, but numbers will tell that tale soon enough.

But based on the premiere, the menu of the new show is awfully familiar. You've been to this place before -- a wide sweep of stage with a section set aside for bandleader Kevin Eubanks (and his Primetime Band). Here, the stage shifts depending on need: puffy chairs appear for interviews, a panel reveals a performance stage, and Leno himself steps through neon-tinted walls reminiscent of a trendy Asian eatery. (The desk made a special guest appearance for Headlines at show's end.)

And Leno? Looks the same -- still in the suit/tie combo, all shock of silver hair and oversized chin, slapping hands with the folks in the front rows. He's funny in a familiar, tasteful way; that blunt edge promised in some of his promos never cuts through too much. Jokes about the Dick Cheney Center for International Students ("because who loves foreigners more than he does?") are about the speed at which Leno travels.

But give the man credit for taking it on that chin when being upstaged by his guests. Jerry Seinfeld stole the show with an Oprah clip; MTV Video Music Awards gatecrasher Kanye West took a seat before performing with Rihanna and Jay-Z to offer a Hugh Grant-esque mea culpa moment. In the long run, however, Leno's hidden strength might come in handing over segments, a la "The Daily Show," to comics -- as he did with Dan Finnerty's sweetly hilarious serenade of a car wash customer. Down the road these kinds of segments could provide new lifeblood for up-and-coming comedians tired of just telling jokes.

Yet, "Jay Leno" remains the network equivalent of pulling punches. A show echoing late-night's established paradigm of monologue/funny segment/interviews/band/goodnight would be too staid for the primetime hour, where networks traditionally have installed their edgiest innovations. But five nights a week of "Jay Leno" presents a too-high risk factor to deviate too far from the norm -- and what's left is an unsettled sense that they're throwing things on the wall to see what sticks.

(Editing by DGoodman at Reuters)