Getty Images Announces Partnership with Daylife

Wed Sep 16, 2009 8:00am EDT

* Reuters is not responsible for the content in this press release.

Getty Images SmartMedia Powered by Daylife Offers Solutions to Media-Industry
Clients
NEW YORK--(Business Wire)--
Getty Images, Inc., the world`s leading creator and distributor of visual
content and other digital media, announced today a strategic investment in
Daylife, a leading content services company. Additionally, Getty Images and
Daylife signed a commercial agreement to create new "SmartMedia" products that
will allow customers to more easily and effectively incorporate imagery on their
websites. 

Through this partnership, Getty Images SmartMedia products powered by Daylife
will offer digital media and publishing solutions opportunities for substantial
cost savings, audience generation and increased revenue. The first product,
SmartGalleries, provides a comprehensive photo publishing toolset, including
photo gallery pages and widgets, drawing from the award-winning editorial
imagery from Getty Images. 

"This partnership will merge Getty Images` world-class content with Daylife`s
technology, creating new tools for our media and publishing customers that
enable them to curate and publish dynamic rich content easily and seamlessly on
their websites in order to maximize traffic and advertising potential," said
Getty Images CEO and co-founder, Jonathan Klein. "Working with Daylife is
further confirmation of our continued and unstinting commitment to move the
industry forward for the benefit of the changing needs of our customers." 

SmartGalleries offers the most editorially efficient way for customers to curate
and publish a limitless number of photo galleries to their websites. With
SmartGalleries` intelligent image discovery, real-time autofill support, gallery
curation and management tools, editors can create more galleries faster, taking
full advantage of the huge range of Getty Images news, sport, entertainment and
archive photography. 

The product offers simple, seamless integration with existing websites, as the
SmartGalleries can be tailored to match any interface or branding requirements.
A fully hosted solution, SmartGalleries is a simple way to increase page
views-per-visit through an enticingly visual, infinitely clickable user
experience without additional IT, bandwidth, or hosting demands. 

"The partnership between Getty Images and Daylife will enable our customers to
stay ahead of emerging trends in real-time media, content curation, and more
fluid user experiences," said Upendra Shardanand, CEO of Daylife. "Daylife has
invested heavily in our market-leading technology platform and easy-to-use
editorial tools. Together, Getty Images and Daylife will provide an even more
engaging experience for our customers who now have access to Getty Images`
best-in-class photography." 

SmartGalleries is the first offering from the partnership. Getty Images and
Daylife will continue to integrate their leading content and technology to
introduce solutions and products that further simplify and enhance the digital
publishing process and results for companies, events and organizations. 

About Getty Images

Getty Images is the world`s leading creator and distributor of still imagery,
footage and multimedia products, as well as a recognized provider of other forms
of premium digital content, including music. Getty Images serves business
customers in more than 100 countries and is the first place creative and media
professionals turn to discover purchase and manage images and other digital
content. Its award-winning photographers and imagery help customers produce
inspiring work which appears every day in the world`s most influential
newspapers, magazines, advertising campaigns, films, television programs, books
and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how
the company is advancing the unique role of digital media in communications and
business, and enabling creative ideas to come to life. 

About Daylife

Daylife enables effortless, real-time publication of high-quality content on any
website, whether it`s a niche blog or a global publishing brand. Some of the
world`s leading media companies and consumer brands use Daylife SmartMedia
products to improve their traffic, user engagement, advertising yield and
operating efficiency. Visit www.daylife.com to see how publishers can benefit
from Daylife's easy-to-use, market leading platform 





Media Contacts for Getty Images:
Getty Images
Molly McWhinnie, 206-925-6054
molly.mcwhinnie@gettyimages.com
or
Edelman Public Relations
Libby Gaines, 212-704-4476
elizabeth.gaines@edelman.com
or
Media Contacts for Daylife:
Rachel Sterne, 917-653-3189
Rachel@daylife.com

Copyright Business Wire 2009

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