SimplexGrinnell, MarketTools CustomerSat User, Honored with Aberdeen Group Marketing Excellence Award

MarketTools CustomerSat Enterprise Feedback Management Solution Helps
SimplexGrinnell Automate Customer Insights, Strengthen Culture of Customer
Satisfaction and Drive Business Growth
SAN FRANCISCO--(Business Wire)--
MarketTools, Inc., the leading provider of Customer Insight Management
solutions, today congratulates SimplexGrinnell, a Tyco International Company and
MarketTools customer, for winning the "Excellence in Listening to the Voice of
the Customer" award as part of the 2009 Aberdeen Industry Achievement Awards in
Marketing Excellence. The award recognizes SimplexGrinnell`s innovative use of
MarketTools CustomerSat enterprise feedback management solution to improve
customer insights and customer satisfaction.

"Listening to our customers and responding to their needs has become a hallmark
of SimplexGrinnell and we are honored to be recognized by Aberdeen for our
achievement," said Karl Sharicz, manager of customer intelligence at
SimplexGrinnell. "MarketTools CustomerSat enables us to be much more responsive
to customer needs, helping us quickly solve problems and consistently deliver
offerings that exceed customer expectations."

"MarketTools is proud to be an integral part of SimplexGrinnell`s success in
raising customer satisfaction," said Scott Arnold, president and CEO of
MarketTools, Inc. "SimplexGrinnell`s success shows that our CustomerSat solution
helps companies generate valuable insights that drive product and service
development efforts and improve the overall customer experience. SimplexGrinnell
has demonstrated just how powerful customer feedback and a company`s ability to
quickly respond to customer issues can be in helping to transform customers into
advocates."

SimplexGrinnell, a leader in the fire and life-safety industry, implemented
MarketTools CustomerSat to automate its process of capturing and reporting
customer insights across the company. With MarketTools CustomerSat in place,
SimplexGrinnell is now better able to collect, measure and respond to customer
feedback and improve the overall customer experience. In addition to making the
company more agile in addressing customer requirements on a real-time basis,
MarketTools CustomerSat also makes it easier to manage and report customer
insights across the company. In fact, survey intelligence--including 10,000
separate customer satisfaction ratings--are accessible by every employee in all
150 local SimplexGrinnell offices, supporting the effort to provide rapid and
localized response to customer needs.

SimplexGrinnell`s annual Customer Satisfaction Annual Report summarizes the
results of its customer satisfaction program, recapping what the company learned
from customers over the year and how the company plans to serve them even better
in the future. The latest Report shows that SimplexGrinnell`s net customer
advocacy (NCA) score, which measures how likely or unlikely a customer is to
recommend SimplexGrinnell, has risen 210 percent since inception of the program.
This impressive and measurable improvement in a primary customer satisfaction
indicator helped SimplexGrinnell earn this year`s "Excellence in Listening to
the Voice of the Customer" award.

Winners of the 2009 Aberdeen Industry Achievement Awards in Marketing Excellence
were announced at the firm`s 2009 Chief Marketing Officer (CMO) Summit, which
took place in San Francisco, Calif., September 9-10, 2009. The CMO Summit is an
annual two-day executive conference that brings together marketing leaders from
around the globe to share insights, discuss strategies and engage with peers on
the key challenges facing marketing organizations today. This year's winners,
including SimplexGrinnell, hail from an extensive list of formidable players in
the industry and each demonstrated an impressive marketing success story.

About SimplexGrinnell

SimplexGrinnell, a Tyco International Company, is a leader in fire and
life-safety systems and services with one million customers and more than 200
years of history in the fire business. The company headquarters is in Boca
Raton, Florida. Corporate sales and marketing offices are located in
Westminster, Massachusetts, and the company has 150 local sales and service
offices throughout North America. SimplexGrinnell was formed when Simplex, a
longtime leader in electronic fire alarm systems, and Grinnell Fire Protection,
the premier North American fire sprinkler and suppression provider, joined
forces in 2001. For additional information or to locate the nearest
SimplexGrinnell district office, visit www.simplexgrinnell.com.

About MarketTools

MarketTools is the leading provider of Customer Insight Management solutions for
the world`s market leaders. Through a unique combination of best-in-class
insight and feedback platforms, quality-assured global panels, and research
innovation, MarketTools enables companies to innovate and identify new
opportunities, optimize product success and build customer loyalty. As the first
company to make online surveys widely available on the Web, MarketTools
continues its market-leading position by providing the broadest range of
powerful, accurate and integrated customer insight technologies that empower
companies to become the most customer-centric organizations in their industries.
MarketTools` premier portfolio of technology-based insight brands includes
MarketTools.com, Zoomerang, CustomerSat, TrueSample, ZoomPanel and ZoomPanel
Tech.

MarketTools is a privately held company with corporate headquarters in San
Francisco and European headquarters in London. For more information, please
visit: www.markettools.com.

Schwartz Communications
Marisa Borgasano, 415-512-0770
markettools@schwartz-pr.com

Copyright Business Wire 2009