Shopzilla, Inc. Selects PowerReviews to Provide Product Reviewsto Its Retailers in Europe

Shopzilla Extends Its Leadership in Helping Retailers Boost Conversion via
Improved Customer Focus
LONDON & SAN FRANCISCO--(Business Wire)--
Shopzilla, Inc, a leading global comparison shopping site and pioneer in user
generated ratings and reviews content, announced today that it has partnered
with PowerReviews, a leading provider of customer reviews and social commerce
solutions, to distribute PowerReviews` product review solutions in Europe. The
strategic partnership will enable Shopzilla to provide Europe merchants of all
sizes access to consumer generated review content via PowerReviews Enterprise
and Express Solutions.

By expanding the breadth of ratings and reviews content, Shopzilla continues to
improve the online shopping experience for merchants and their community of
online shoppers. "At Shopzilla, our vision is to champion the voice of consumers
and foster their relationships with retailers. By adding PowerReviews`
innovative product review capabilities to our existing research platform we
believe we can ensure consumer voices are heard while providing value-added
services to retailers to help them understand their customers and maximise their
sales," said Scott Macon, Managing Director, Shopzilla Europe.

A recent survey conducted by Opinion Research Corporation indicates that 83% of
shoppers say that online reviews influenced their purchase decisions, and a
survey by Nielsen Research found that 80% of all consumers read reviews prior to
making an online purchase. By providing powerful yet easy-to-use review
platforms to retailers of all sizes, Shopzilla will enable consumer access to
pertinent buying information at the point-of-purchase, resulting in higher
conversion for participating merchants. Additionally, the search engine friendly
content will provide an added boost to organic search listings and increase free
traffic for participating retail sites. Overall, the PowerReviews solutions have
proven to increase sales on retailer and brand sites by up to 50%.

"We are pleased that Shopzilla has entrusted PowerReviews to provide our
tag-based reviews and social commerce solutions in Europe," said Andy Chen, CEO
of PowerReviews. "Retailers will reap the benefit of Shopzilla`s ability to
provide local support to its established retailer base with the ROI-proven
PowerReviews tools."

Shopzilla plans to offer the complete suite of PowerReviews solutions to its
online retailers in Europe. This includes:

* Review Snapshot - an at-a-glance review summary that streamlines the research
process for consumers.
* Verified Buyer - a feature that builds consumer confidence with more credible
reviews.
* Affinity Reviews - the ability for consumers to find reviews from people just
like them.
* In-Line SEO - the ability to easily provide the user-generated content in a
search-engine friendly way to increase traffic and sales from organic search.
* Content Moderation Services (for the merchant) - Each review is read by a
moderator and screened for inflammatory and non-product-related content.

About Shopzilla, Inc.

Shopzilla, Inc. is one of the largest and most comprehensive online shopping
networks on the web. Through our leading comparison shopping sites, BizRate.com,
BizRate.co.uk, Shopzilla.com, and Shopzilla.co.uk, Shopzilla helps shoppers find
the best value for virtually anything they want to buy from thousands of online
retailers. Headquartered in Los Angeles, CA with an international office in
London, Shopzilla operates sites in the United States, United Kingdom, France
and Germany. Shopzilla, Inc. is owned by Scripps Networks Interactive, Inc.
(NYSE:SNI), which include national lifestyle TV networks such as HGTV, The Food
Network, Fine Living and more.

About PowerReviews

PowerReviews (www.powerreviews.com) provides customer reviews and social
commerce solutions to retailers and brands. The company's innovative tag-based
approach to collecting, organizing, structuring, and moderating reviews
significantly boosts product sales, driving the highest sales uplift in the
industry. PowerReviews works with over 800 retailers and brands on over 2600
websites, including Staples, REI, Drugstore.com, Gardener`s Supply, Diapers.com,
Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers
an on-demand solution for small- and medium-sized businesses called PowerReviews
Express (www.powerreviewsexpress.com). PowerReviews also operates a product
reviews and recommendation site for consumers, called Buzzillions.com
(www.buzzillions.com).

Shopzilla, Inc.
Mary Yee, 310-903-4436
myee@shopzilla.com
or
TidalWave PR for PowerReviews
Lisa Tarter, 415-203-2462
lisa@tidalwavepr.com

Copyright Business Wire 2009