BillMyParents Goes Live with gPotato and Artix Entertainment's AdventureQuest Worlds Offering Millions of Teens and Tweens a New Payment Option

SAN DIEGO--(Business Wire)--
Socialwise, Inc. (OTCBB:SCLW) today announced that its BillMyParents youth
payment system has launched with the first two of five previously announced
youth gaming partners. BillMyParents is going live with Artix Entertainment`s
AdventureQuest Worlds (www.AQ.com), one of several web-based games owned by
Artix Entertainment, and Gala-Net`s gPotato online games portal
(www.gpotato.com). This marks the first time BillMyParents is available on third
party sites. BillMyParents also expects to launch with Habbo, Outspark, and
other yet-to-be announced online youth gaming sites in the near future. This
launch with two significant youth gaming partners marks the beginning of the
company`s multi-phased plan to quickly build a user base across multiple markets
and establish BillMyParentsas the leading youth payment system.

BillMyParents is now available to millions of gamers who play on Gala-Net`s
gPotato online games and Artix Entertainment`s AdventureQuest Worlds. Teens and
tweens can use BillMyParents to purchase virtual goods and virtual currency for
game play upgrades inside Gala-Net`s gPotato online game portal and Artix
Entertainment`s AdventureQuest Worlds` virtual game worlds. The innovative
BillMyParents payment system makes purchasing items an extremely simple process.
Once a player has made their selection, BillMyParents sends an email
notification to their parent, requesting approval of the purchase and completion
of the transaction. The parent then has the option to deny their child`s request
or to use a built-in chat function to ask for more information before making a
final decision. To complete the transaction, the parent simply enters their
payment information. The whole process can be completed within minutes without
the teen ever gaining access to sensitive credit card details or other personal
information.

"This aggressive drive into the youth gaming market is the beginning of our
multi-phase plan to quickly build a user base, which can be leveraged across
multiple markets," commented Jim Collas, CEO of Socialwise. "Launching with
Gala-Net and Artix Entertainment is a key step that builds on our long term
strategy to become the most convenient and secure payment option for youth
oriented online games. This is the first of several integrations planned in the
coming weeks with other partners that will expose BillMyParents to a large
number of teens and tweens in the online gaming space."

About BillMyParents

BillMyParents is the innovative new youth payment system that lets teens and
tweens shop online without a credit card, while giving parents the ability to
easily track and control their spending. BillMyParents is currently available as
a payment system in selected online retail environments, in addition to social
network, virtual worlds and online gaming Web sites. BillMyParents is a division
of Socialwise, Inc. For more information: www.billmyparents.com.

About Socialwise, Inc.

Socialwise, Inc. (OTCBB:SCLW) is headquartered in San Diego, CA. For more
information: www.socialwise.com.

About Gala-Net, Inc.

Founded in 2004, Gala-Net, Inc. and its European subsidiary, Gala Networks
Europe, is a global leader in the thriving free-to-play online gaming industry.
Headquartered in Sunnyvale, CA, Gala-Net's diverse gaming portfolio includes
Flyff, Rappelz, Luna, Tales Runner, Allods, and Aika. Through the gPotato Game
Portal (http://www.gpotato.com), gamers can play all of Gala-Net's games for
free, as well as buy gPotato currency and virtual items for all of its games.

About Artix Entertainment

Artix Entertainment LLC, is a privately held, game development and publishing
studio that specializes in creating online, browser-based, anime-style,
role-playing Flash games with a distinctive visual style and high-quality game
play. Artix has developed a range of games with storylines that are based in the
fantasy, sci-fi, and adventure genre. Content within the games is updated on a
weekly basis creating a compelling experience which keeps users coming back
frequently for new content and story lines. For more information:
www.artixentertainment.com.

Certain statements contained in this press release are "forward-looking
statements" within the meaning of federal securities laws, including, without
limitation, anything relating or referring to future financial results and
planned business activities. Such statements are inherently subject to risks and
uncertainties, which include, without limitation, those in Company reports filed
with the SEC. The Company can give no assurance that such expectations will
prove correct. Future events and actual results could differ materially from
those statements.

BillMyParents Media Relations Contact:
Casi Kneebone, 310-601-7132
casi.kneebone@bitepr.com
or
SocialWise, Inc. Investor Relations Contact:
Soames Haworth, 858-764-4346
shaworth@socialwise.com
or
Gala-Net, Inc. Media Relations Contact:
Patrick Paik, 408-990-7800
ppaik@gala-net.com

Copyright Business Wire 2009