Biomedical Research Organization Launches Groundbreaking National TV Campaign

Wed Sep 16, 2009 9:00am EDT

* Reuters is not responsible for the content in this press release.

The ResearchSaves campaign is designed to educate Americans about biomedical
research

WASHINGTON, Sept. 16 /PRNewswire-USNewswire/ --The Foundation for Biomedical
Research (FBR) announced today it has launched a one-year national animal
research education campaign. Since 2004, public support for humane animal
research to advance human and animal health has fallen 10 points. The
ResearchSaves campaign is designed to counter this drop in public support for
biomedical research.  

"As we went out and talked with the public, we realized many people truly
don't understand why animals are such a critical part of the scientific
process. There is so much misinformation, people don't appreciate that whether
they're waiting for the H1N1 vaccine to avoid becoming victims of the flu
pandemic or taking a high blood pressure medication, they are beneficiaries of
animal research.  ResearchSaves is designed to correct any misconceptions
people might have about biomedical research and to simply explain that animal
research is sound, humane, and necessary to save lives," said Frankie Trull,
president of FBR.

Jennifer Strickland is the ResearchSaves national campaign chairwoman. 
Strickland, who is featured in the campaign's award-winning TV spot, studies
human breast cancer in rodents and is herself, a five-year breast cancer
survivor. "ResearchSaves is a powerful tool to help Americans of all ages
understand that scientists really are working around the clock to solve
dreadful diseases like cancer, Parkinson's, Alzheimer's and diabetes," said
Strickland.

After a 90-day pilot market test, FBR successfully moved public opinion with
the ResearchSaves campaign.  FBR hopes to replicate its success on a national
scale with its television spots, targeted outdoor billboard advertising, a
daily radio broadcast, a new physician's "waiting room" magazine, the
ResearchSaves.org website and a comprehensive social marketing presence.  In
just the first three weeks of the ResearchSaves campaign, more than 800 TV
spots on 19 national networks have aired, earning more than 18 million TV
household impressions. The multi-million dollar ResearchSaves campaign is
supported by the nation's leading academic institutions, non-profit
organizations, including hospitals and patient advocacy groups, and healthcare
corporations, as well as thousands of individual donors.  To learn more about
the ResearchSaves campaign contact FBR at researchsaves@gmail.com or
202-457-0654.

Chartered in 1981, FBR is the nation's oldest and largest advocates for humane
and responsible biomedical research.  FBR is a full-service, 501(c)(3)
advocacy and educational organization delivering marketing, campaign
communications, advertising, print, design and television production all
in-house.

For more information visit www.fbresearch.org.



SOURCE  ResearchSaves

Liz Hodge of ResearchSaves, +1-202-457-0654, lhodge@fbresearch.org
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