Time Domain and Klever Marketing Bring New Giving Cart System to Supermarket Industry

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Wed Sep 16, 2009 9:30am EDT

Real-Time Location System (RTLS) Powers Wireless Shopping Unit to Drive Sales
with Improved Shopping Experience
HUNTSVILLE, Ala.--(Business Wire)--
Time Domain Corporation, the leader in ultra wideband (UWB) real-time location
systems (RTLS), and Klever Marketing, Inc. (KLMK.OB), today announced the
introduction and first installation of Klever`s Giving Cart System with Time
Domain`s Precision Location Ultra Wideband System (PLUS). This enables retailers
to dynamically communicate promotions and advertisements to customers as they
shop, optimizing the shopping experience and driving sales. 

Time Domain and Klever Marketing launched The Giving CartSystem in The Market, a
privately owned Park City, Utah, supermarket this month. The system, which
includes interactive, wireless display units that attach to shopping cart
handles, enables The Market to target promotions to shoppers at the
point-of-selection and build consumer loyalty. The units are tracked in
real-time and automatically alert customers to promotions as they travel
throughout the store. The Market will also use the technology to analyze
consumer purchasing preferences to offer better targeted promotions and inform
more strategic location of merchandise. 

"There has been a significant reduction in the installation cost of our updated
Giving Cart," said Paul G. Begum, CEO, Klever Marketing. "The solution benefits
consumers, retailers and package good manufacturers." 

The Giving CartSystem is powered by Time Domain`s Precision Location Ultra
Wideband System (PLUS) as each display unit contains a PLUS OEM tag. PLUS has
the capability to provide 24 x 7 real-time (every second), highly precise (down
to 12 inches) data on every asset in a retail store, including inventory,
display units, fixtures, people and more. Attempts to field interactive shopping
systems in the past have failed due to poor location accuracy, expense and lack
of long lasting battery powered systems. Grocery stores have been particularly
difficult retail settings to locate accurately. PLUS reaches beyond the limits
of other systems, such as GPS, Zigbee and Wi-Fi, with accuracy and long battery
life that is unmatched in the industry. 

"The combination of our precise PLUS technology with interactive wireless
displays brings the internet shopping experience to the traditional brick and
mortar retail space," said Greg Clawson, senior vice president of worldwide
sales and marketing at Time Domain. "This deployment reflects Time Domain`s
continued expansion in the grocery industry worldwide. Only our PLUS technology
gives retailers the accuracy of customer, employee and product location at a
cost point that makes wide scale deployment attractive. By combining location
with customer movement, we are providing forward thinking retailers with a
unique ability to understand how customers move throughout the sales floor,
improving promotions and sales and enhancing the shopping experience." 

About Time Domain

Time Domain is the world leader in ultra wideband (UWB) product development and
provides solutions that enable enterprises to maximize productivity of their
people and assets using a real-time location system (RTLS). Our products and
professional services deliver "Precise Location for a World in Motion" to the
healthcare, retail, and other vertical markets and are sold and supported
through a network of certified channel partners. Time Domain's new Precision
Location UWB System (PLUS) products are powered by the innovative PulsON suite
of UWB technologies, which are also available for strategic OEM integration.
www.timedomain.com. Time Domain is a privately-held corporation with major
backing from Pharos Capital, its largest private equity investor. 

About Klever Marketing, Inc.

KMI is the leader in Targeted Digital Wireless Shopping Cart Devices that
improve customer satisfaction and retailer profitability. 

The new Giving Cart innovation with its retailer Chime-Time Award Program
provides retailers with consumer cart benefits by exposure to advertisements on
screen. These benefits help with basket lift along with customer repeat visits. 

The Giving Cart System assigns to the retailer a number of ads to help market
their own private label and performs at the Point-Of-Selection in the decision
making zone consisting of a readable electronic display that is tethered to the
shopping cart receiving electronic featured products, ad-messages for triggered
display when the customer approaches the product. 

KMI is a recurring model non-dependent on any one advertising client. 



Schwartz Communications
Scott Love or Lesley Cannata, 781-684-0770
timedomain@schwartz-pr.com

Copyright Business Wire 2009

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