DEVO Sign Ground-Breaking Worldwide Partnership with Warner Bros. Records

Wed Sep 16, 2009 10:03am EDT

* Reuters is not responsible for the content in this press release.

Label to Reissue Deluxe Versions of Are We Not Men? and Freedom of Choice on
November 3rd

Band Launch Special Tour to Perform Both Albums in Their Entirety
BURBANK, Calif.--(Business Wire)--
DEVO have signed a unique, ground-breaking worldwide partnership with their
original label home Warner Bros. Records that exhibits the band`s long-time
commitment to innovation in all aspects of their career. In the `80s, the band
put the "new" in the music revolution labeled "New Wave" with their synergistic
mix of electronic rock, unparalleled theatrical live shows, and self-directed,
groundbreaking music-videos - creating a multi-media art assault that resonates
in contemporary pop culture. Now DEVO continue to pioneer new territory by
exclusively teaming with Warner Bros. Records to internationally service all
aspects of the band`s career, including recorded music, touring, merchandising,
web services, promotion, ecommerce, sponsorships, licensing, and endorsements. 

"Devo have been called everything from geniuses to deviants and have always been
ahead of their time," says Elyse Rogers, SVP of Touring and Artist Development
at WBR. "They are brilliant multi-media innovators who express themselves
through far more than just recorded music. Their videos, live shows,
merchandise, and visual attack are as big a part of their art as the music is.
We could not be more excited to continue to break new artistic ground with them
while working to redefine the evolving music-industry paradigm." 

"We are excited to embark on DEVO`s latest sonic subversion with the label that
first unleashed us on the unsuspecting public," says the band`s Gerald Casale.
"De-evolution is real!" Adds Mark Mothersbaugh: "We wouldn`t be doing it if it
weren`t in our genes!" 

Warner Bros. Records released six of DEVO`s classic albums between the years of
1978 and 1984. To mark the band`s new deal, the label will reissue deluxe CD and
limited-edition colored vinyl versions of DEVO`s 1978`s gold debut Q: Are We Not
Men? A: We Are Devo!and 1980`s platinum favorite Freedom of Choice, as well as a
seven-inch vinyl single of "Jocko Homo/Mongoloid" on November 3rd. 

The day the reissues are released, DEVO will launch a series of very special
live performances in select markets (Los Angeles, San Francisco, Seattle,
Chicago, Washington D.C., New York City, and Toronto), during which they will
play back-to-back nights in each city. On the first night, the band will perform
Are We Not Men? in its entirety; on the second night, they will perform Freedom
of Choice in its entirety. As a bonus, fans who purchase tickets online to any
one of these concerts will receive three demos recently uncovered in the DEVO
vaults. The three previously unreleased versions, "Whip It," "Red Shark" (later
re-titled "It`s Not Right" and recorded with different lyrics), and "Turn
Around," were all recorded on a four-track in the band`s rehearsal space at
Modern Music in Hollywood, CA. Tickets for most of the shows go on-sale on
September 18th. All tour dates are listed below. 

Formed in Akron, OH in 1974 as a multi-media experiment, DEVO caught the
attention of such pop music luminaries as Iggy Pop, David Bowie, and Neil Young,
whose support led to a recording contract with Warner Bros. Records. The label
released the Brian Eno-produced Q: Are We Not Men? A: We Are Devo! in 1978,
followed by Duty Now for the Future in 1979. In 1980, DEVO released its
commercial breakthrough album Freedom ofChoice, which featured the timeless Top
20 hit "Whip It," followed by 1981`s New Traditionalists, 1982`s Oh, No! It`s
Devo, and 1984`s Shout, its last album for Warner Bros. Records. After releasing
1988`s Total Devo and 1990`s Smooth Noodle Mapson Enigma Records, the band went
on hiatus. Mark Mothersbaugh applied his aesthetic to the task of composing
scores for TV and film features, while DEVO co-founder and principle
co-songwriter Gerald Casale applied his DEVO-driven skills to directing music
videos for scores of hit bands before becoming a full-time commercial director. 

Now original members Gerald Casale, Bob Casale, Mark Mothersbaugh, and Bob
Mothersbaugh are back with drummer Josh Freese (Nine Inch Nails, Weezer, Guns N`
Roses) and cooking up huge plans. De-evolution 2010 will include the release of
a brand-new studio album (featuring top-notch producers and collaborators),
international festival appearances, and a proper tour of North America, Europe,
Japan, Australia, and South America. Stay tuned for more DEVO news, or visit the
band`s website, 

DEVO`s upcoming tour dates are as follows:

 11/03 Los Angeles, CA    Henry Fonda Theater                    
 11/04 Los Angeles, CA    Henry Fonda Theater                    
 11/06 San Francisco      The Regency Ballroom                   
 11/07 San Francisco      The Regency Ballroom                   
 11/08 Seattle, WA        The Moore                              
 11/09 Seattle, WA        The Moore                              
 11/12 Chicago, IL        The Vic Theatre                        
 11/13 Chicago, IL        The Vic Theatre                        
 11/15 Washington, DC     9:30 Club                              
 11/16 Washington, DC     9:30 Club                              
 11/20 New York, NY       The Fillmore New York at Irving Plaza  
 11/21 New York, NY       The Fillmore New York at Irving Plaza  
 11/23 Toronto, ON        Phoenix Concert Theatre                
 11/24 Toronto, ON        Phoenix Concert Theatre                

For further information regarding DEVO contact: Warner Bros. Records Publicity: 

National: Rick Gershon 818-953-3473 /

Regional/Tour Press: Amanda Van Goethen 818-953-3211

Documents and/or Photos available for this release: 


To view supporting documents and/or photos, go to and
enter Release ID: 223570 

Warner Bros. Records
Rick Gershon, 818-953-3473
Amanda Van Goethen, 818-953-3211
Tour Publicity

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