Mrs. Fields(R) Celebrates National Cookie Month With First Annual Free Cookie Day...

Mrs. Fields(R) Celebrates National Cookie Month With First Annual Free Cookie
Day On October 1, 2009

SALT LAKE CITY, Sept. 16 /PRNewswire/ -- October is National Cookie Month and
America's most loved cookie company, Mrs. Fields, is eager to celebrate. The
iconic brand baked its first batch of chocolate chip cookies over 30 years
ago, and this year, pays homage to the classic chocolate chip cookie and
National Cookie Month, with a nationwide free giveaway!

(Photo: http://www.newscom.com/cgi-bin/prnh/20090916/NY76509 )

Mrs. Fields invites all cookie lovers to join them in celebrating the start of
National Cookie Month! To kick off the festivities, participating Mrs. Fields
stores will give away a free chocolate chip cookie to each customer on
Thursday, October 1st, from 11am to 1pm. Like all Mrs. Fields cookies, the
Chocolate Chip is made with all natural, premium ingredients including a
proprietary vanilla and chocolate.

The excitement continues throughout National Cookie Month with more deals and
treats from Mrs. Fields! Customers are encouraged to check with their local
Mrs. Fields store to learn more about what specific deals are being offered.
From the Frequent Cookie Card that provides up to six free Mrs. Fields cookies
to discounts on the famous Mrs. Fields Big Cookie Cakes, National Cookie Month
at Mrs. Fields will be both delicious and memorable.

"Cookies are a fun way to honor many different occasions in people's lives, so
it only seems natural to join in the celebration that pays tribute to
cookies," says Steve Willes, Mrs. Fields' Director of Marketing. "We believe
that part of our business is putting smiles on people's faces and we hope that
our Free Cookie Day, as well as the frequent cookie card and coupon, will
provide plenty of reason for people to celebrate and keep smiling."

In addition to the famous Chocolate Chip, Mrs. Fields offers a wide array of
cookies that are delicious to eat year round, and are perfect as gifts or
personal indulgences. When Debbi Fields opened the first Mrs. Fields store,
she did it with little more than a great chocolate chip cookie recipe and a
passion to succeed. Today, that original cookie is just as hot and Americans
can't get enough. Quality, more than anything, accounts for Mrs. Fields
worldwide acceptance, and the mission has always been to create the highest
quality baked good treat possible - every time.

About Mrs. Fields
Debbi Fields opened her first store in Palo Alto, California in 1977 and the
Mrs. Fields name quickly became associated with warm, freshly baked cookies
right out of the oven. Mrs. Fields' motto, Good Enough Never Is(R), reflects
the company's uncompromising dedication to the consumer's experience. Today,
Mrs. Fields products are available at over 400 retail locations in the United
States, nearly 100 locations internationally, and online through
www.mrsfields.com or by calling 1.800.COOKIES.

Media Contact:
Laura Bruskin
212.337.4047
lbruskin@limeprpromo.com

SOURCE Mrs. Fields

Laura Bruskin for Mrs. Fields, +1-212-337-4047, lbruskin@limeprpromo.com