Dakim BrainFitness Receives First Company-Wide Adoption in Wisconsin at All Seven...

Dakim BrainFitness Receives First Company-Wide Adoption in Wisconsin at All
Seven AmericanWay Senior Living Homes
#1 Brain Training System for Seniors Now in 300 Sites Nationwide

SANTA MONICA, Calif., Sept. 16 /PRNewswire/ -- Dakim Inc. announced today that
AmericanWay, a senior living provider with seven homes on four campuses, has
become the first provider in Wisconsin to adopt the Dakim(R) BrainFitness(TM)
System company-wide to provide daily cognitive stimulation to community
residents. Dakim's entertaining touch screen-based system is specifically
designed to help seniors maintain their brain health and fight the threat of
dementia.

AmericanWay began using the Dakim system at its Harbor Suites community in
Madison in May, and recently installed additional units at its remaining
single-family ranch-style homes for dementia and frail elderly care in Portage
and Randolph, Wisconsin. The company also plans to offer use of the system to
local seniors who need dementia support, providing a community service as well
as giving AmericanWay a recruitment tool for area residents who may need
assisted living in the future.

The Dakim system is now used by 300 communities in the U.S., making it the #1
choice for dedicated cognitive stimulation among senior living providers.
Users include independent retirement, assisted living and skilled nursing
communities, adult day care centers and senior centers.

"We are always looking for strategies to enhance our residents' quality of
life. Dakim's brain fitness technology is proving to be a major contribution
to that effort," said Janis Nowak, president of AmericanWay and incoming
president of the Wisconsin Assisted Living Association (WALA). "We have people
at our Madison community who are on the Dakim system several times a day, and
their faces light up when they sit down to play."

"Brain fitness is becoming a cornerstone of wellness programming for senior
care providers," said Dakim CEO Dan Michel. "AmericanWay's commitment to
providing residents in all of their communities with daily cognitive
stimulation is another sign of the momentum that is building in the industry,
and we believe we will see more chain-wide adoptions in the coming year."

Dakim's dominance in the senior brain fitness field stems from a combination
of a unique game show-style multimedia presentation, "oldies" content to which
seniors can relate, self-adjustment for different ability levels, and a
self-service design that significantly reduces the need for caregiver
assistance and associated costs.

Played on a special touch screen computer that requires no mouse, keyboard or
computer knowledge, Dakim BrainFitness offers entertaining, original
brain-building activities filled with colorful images, stories, humor, and
senior-friendly pre-1950s film and music clips that are updated every few days
to sustain interest. The system self-adjusts the level of challenge for users
ranging from active seniors to early-stage Alzheimer's patients.

The emphasis on promoting sustained use - unique in the brain fitness market -
is based on numerous studies demonstrating a substantial reduction in dementia
risk with consistent, long-term mental stimulation. One 21-year study
published in the New England Journal of Medicine concluded that the risk can
be lowered by as much as 63%, apparently by building a cognitive reserve that
can help compensate for brain aging.

Each 20-minute Dakim BrainFitness session exercises short- and long-term
memory, critical thinking, visuospatial orientation, calculation and language
for a thorough brain workout. Activities range from anagrams and
name-that-tune challenges to interactive puzzles and narrated literary
passages with follow-up questions. Friendly and frequently humorous voiceovers
explain each challenge as well as offering encouragement, even if users give
wrong answers.

A free 30-day trial is available to qualified senior living communities by
calling Dakim Inc. at (800) 856-5502. Consumers can purchase the system for
home use at www.dakim.com or by calling 888-MY-DAKIM.

About Dakim Inc.
Dakim Inc. is the leading provider of brain fitness programs that provide
rigorous cognitive stimulation to help seniors reduce their risk of memory
loss and dementia. The Dakim BrainFitness System is a touch screen-based
mental stimulation system that offers a constantly changing series of
challenging but entertaining multimedia activities to help seniors preserve
brain function. Home users can use it to combat a decline in brain function;
institutions and home caregivers can use it to provide effective mental
stimulation while reducing the cost of resident care. The company is
headquartered in Santa Monica, CA. For more information, visit www.dakim.com.

SOURCE Dakim Inc.

Jill Schmidt, +1-847-415-9411, jills@sspr.com, for Dakim Inc.