Verizon Brings Ad Council PSAs on Teen Dating Abuse to Mobile, Internet and TV

First-of-its-kind Three-Screen Campaign Highlights Teen Dating Abuse and
Provides Resources at ThatsNotCool.com

BASKING RIDGE, N.J., and NEW YORK, Sept. 17 /PRNewswire/ -- Verizon has teamed
with the Advertising Council to bring a public service advertising campaign to
Americans across three screens: Verizon Wireless' Mobile Web service, and
Verizon FiOS Internet and Verizon FiOS TV. The Ad Council's campaign, "That's
Not Cool," features public service advertisements (PSAs) designed to help
teens recognize digital dating abuse and take steps to prevent it.

While the Ad Council has always maintained a strong presence across the
television, mobile, and Web platforms, the collaboration with Verizon
signifies the first time a media partner has embraced an Ad Council campaign
across all three outlets to ensure synergy and maximize impact.

"These important PSAs leverage the various Verizon services to bring maximum
impact," said John Harrobin, senior vice president of digital media and
marketing at Verizon. "We're extending the reach of this important work to
the online and wireless communities, and we look forward to learning from this
so we can continue to bring effective, multi-faceted public service campaigns
to our customers."

"We are thrilled to collaborate with Verizon on this critical campaign to help
prevent teen dating abuse," said Peggy Conlon, president and chief executive
officer, Ad Council. "Partnering with Verizon will help raise awareness with
teens and give them tools to avoid digital abuse that they may be experiencing
by featuring our messages in an innovative way in the digital world."

"That's Not Cool" was developed by the Ad Council, in partnership with the
Family Violence Prevention Fund and the Office on Violence Against Women at
the U.S. Department of Justice. The campaign, which includes print,
television, radio, online and mobile elements, is designed to help teens
recognize digital dating abuse and empower them to initiate a conversation
about it. The PSAs also direct audiences to visit www.ThatsNotCool.com, where
teens can find tools to "draw their own digital line" and a "Talk it Out"
forum to discuss this form of relationship abuse and seek help.

"The more people we can reach with practical, realistic messages about what's
cool and what's not cool when it comes to relationships, the more we can help
prevent the cycle of violence from recurring," said Esta Soler, president of
the Family Violence Prevention Fund. "We thank Verizon, the Ad Council, and
the Office on Violence Against Women for continuing to distribute this message
and support this cause."

Verizon has a long history of supporting domestic violence prevention and
awareness through its HopeLine(R) phone recycling program and through the
Verizon Foundation, the philanthropic arm of the company. This campaign
represents an extension of the company's work educating communities about
domestic violence and provides additional opportunities to raise awareness of
domestic violence among teenagers.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless
voice and data network, serving 87.7 million customers. Headquartered in
Basking Ridge, N.J., with more than 87,000 employees nationwide, Verizon
Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone
(NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To
preview and request broadcast-quality video footage and high-resolution stills
of Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at www.verizonwireless.com/multimedia.

About Verizon
Verizon Communications Inc. (NYSE: VZ), headquartered in New York, is a global
leader in delivering broadband and other wireless and wireline communications
services to mass market, business, government and wholesale customers.
Verizon Wireless operates America's most reliable wireless network, serving
more than 87 million customers nationwide. Verizon's Wireline operations
provide converged communications, information and entertainment services over
the nation's most advanced fiber-optic network. Wireline also includes
Verizon Business, which delivers innovative and seamless business solutions to
customers around the world. A Dow 30 company, Verizon employs a diverse
workforce of more than 235,000 and last year generated consolidated operating
revenues of more than $97 billion. For more information, visit
www.verizon.com.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that
marshals talent from the advertising and communications industries, the
facilities of the media, and the resources of the business and non-profit
communities to produce, distribute and promote public service campaigns on
behalf of non-profit organizations and government agencies in issue areas such
as improving the quality of life for children, preventive health, education,
community well-being, environmental preservation and strengthening families.

SOURCE Verizon Wireless

Debra Lewis, Verizon Wireless, +1-917-848-0035 (mobile),
Debra.Lewis@verizonwireless.com; or Beth Shanley, Ad Council, +1-212-984-1923,
bshanley@adcouncil.org