Doral Bank Takes First in American Bankers Association Financial Marketing Awards

Thu Sep 17, 2009 3:23pm EDT

* Reuters is not responsible for the content in this press release.

  SAN JUAN, PR, Sep 17 (MARKET WIRE) -- 
Doral Bank (NYSE: DRL) has claimed one of the top prizes of the 2009
American Bankers Association Financial Marketing Awards. The financial
institution's corporate image transformation, which includes its
re-branding campaign and community programs, won in the category of
Impact Campaign, which honors campaigns that evoke an emotional response,
benefit the community or reach out to minorities and women. The ABA
Awards recognize the best bank advertising and marketing campaigns from
across the U.S. Doral won in the category that featured companies with
over $5 billion in assets.

    Doral also recently received a Country Award for Achievement and was named
the 2009 Bank of the Year by UK-based ACQ Finance Magazine. The winner was
selected through an independent poll of ACQ readers, contributors, and
industry experts. ACQ boasts a readership of over 50,000 key decision
makers from across Europe, the U.K, and the U.S.

    Doral's 2008 transformation to a full-service community bank was launched
through an energetic image campaign that brought the Bank's new slogan
"eres parte d" (You're a part of Doral) and branch color scheme to life.
Soon after, the creation of two first-class community programs in "Ruta
Pink" (The Pink Route) and "domingos d-museo" (Sundays at the Museum),
both designed to improve the quality of life in Puerto Rico, garnered
national and international recognition. Both programs helped strengthen
and further validate Doral's commitment to center everything on its
customers and communities.

    Ruta Pink, a never-before-seen community program created by Doral in
collaboration with Susan G. Komen For the Cure Puerto Rico, offers free
mammograms and educational seminars throughout Puerto Rico to women that
do not benefit from health insurance. Ruta Pink has already won two Gold
Hermes Creative Awards for Best Public Relations Campaign and Best
Community Public Relations campaign, while Doral's re-branding campaign
took Platinum in the Best Public Relations Campaign category.

    Meanwhile, "domingos d-museo," created alongside the Puerto Rico Museum of
Art (MAPR, by its Spanish acronym), received two Honorable Mentions in
both of the aforementioned categories. The innovative program offered the
general public free access to the MAPR and a wide range of cultural
activities every Sunday throughout September of 2008. And most recently,
Caribbean Business, the leading business weekly newspaper on the Island,
honored Glen R. Wakeman, Doral Financial Corporation's President and Chief
Executive Officer, as one of Puerto Rico's Top 10 Business Leaders.
Wakeman joined Doral in 2006.

    "These awards belong to the 1,000 plus Doral associates whose hard work
and dedication have helped transform Doral to a healthy community bank,"
said Wakeman.

    About Doral

    Doral Financial Corporation (NYSE: DRL) is the holding company of Doral
Bank, a $10 billion-asset community bank with 39 branches strategically
located throughout Puerto Rico and a lending operation in New York. Doral
Bank services approximately 450,000 clients by providing a full array of
financial services.


Lucienne Gigante
VP, Public Relations

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