MMA Returns to Primetime On CBS With 'STRIKEFORCE: FEDOR VS. ROGERS' Live On Saturday,...

Thu Sep 17, 2009 3:52pm EDT

* Reuters is not responsible for the content in this press release.

MMA Returns to Primetime On CBS With 'STRIKEFORCE: FEDOR VS. ROGERS' Live On
Saturday, Nov. 7
Fedor, the #1 Ranked MMA Heavyweight in the World, To Be Seen for the First
Time by Broadcast Television Audience






LOS ANGELES, Sept. 17 /PRNewswire/ -- The CBS Television Network will return
to the mixed martial arts (MMA) cage with STRIKEFORCE: FEDOR VS. ROGERS, to be
broadcast Saturday, Nov. 7 (9:00 PM, live ET/delayed PT).  SHOWTIME Sports
will produce the four-fight event with host Gus Johnson calling the action and
MMA legend Frank Shamrock and Mauro Ranallo serving as color analysts.   

In 2008, CBS aired the first live MMA fights on network television, with three
successful events earning time period-winning ratings in all key young adult
and young men demographics.  CBS's most recent broadcast in October 2008
ranked as the night's highest-rated program on both broadcast and cable in
adults 18-34 and men 18-34, topping all other sports programming in those
demographics, including the Major League Baseball playoffs and college
football.

On Nov. 7, the world's Number One-ranked MMA heavyweight fighter, Fedor
Emelianenko of Russia, will face undefeated American Brett Rogers of Minnesota
in the marquee match up. The fight marks the first bout for the highly coveted
Emelianenko since his promotional company M-1 Global signed an agreement with
STRIKEFORCE to co-promote major events. 

"There's no question this is a sport that is fast becoming a force in
popularity and as a business," said Kelly Kahl, Senior Executive Vice
President, Prime Time, CBS Television.  "We're excited to be the platform that
will enable millions more to see the athlete regarded as the very best in his
sport.  The Number One heavyweight on the most-watched network has a very nice
ring to it." 

Simply referred to as "Fedor" by fans around the world, the 6-foot, 235-pound
Russian is one of the most dominant fighters in the sport.  He is a master of
the Russian military combat system Sambo and boasts a record of 30 wins, one
loss, no draws with 16 wins by submission, seven knockouts and seven
decisions.  The 28-year-old Rogers (10-0) is a massive physical specimen
standing 6-feet, 5-inches tall and weighing 265 pounds.  He possesses two of
the heaviest hands in the sport of MMA, an attribute that has helped him knock
out all 10 of his professional opponents. 

"It is an honor to have the opportunity to bring the STRIKEFORCE brand to
CBS," said Scott Coker, Founder and CEO of STRIKEFORCE.  "We are looking
forward to bringing MMA back to the network and to having the world's No. 1
heavyweight--Fedor--compete for the first time on live network television
against one of America's most promising young, undefeated stars--Brett
Rogers."

STRIKEFORCE has experienced significant growth since it launched its first MMA
promotion on March 10, 2006.  After signing a landmark deal to air live events
on SHOWTIME(R) earlier this year, STRIKEFORCE earned the premium network its
highest MMA rating ever on August 15 with Carano vs. Cyborg.  Shortly before
the live telecast, the main event principals--Gina Carano and Cris "Cyborg"
Santos--were the most searched terms on Yahoo! and Google, while the fight was
the most discussed subject on Twitter.

About STRIKEFORCE

STRIKEFORCE (www.strikeforce.com) is a world-class mixed martial arts cage
fight promotion which, on Friday, March 10, 2006, made history with its
"Shamrock vs. Gracie" event, the first sanctioned mixed martial arts fight
card in California state history.  The star-studded extravaganza, which pitted
legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar
Gracie at San Jose's HP Pavilion, played host to a sold out, record crowd of
18,265.  Since 1995, STRIKEFORCE has been the exclusive provider of martial
arts programming for ESPN and, after 12 years of success as a leading, world
championship kickboxing promotion, the company unveiled its mixed martial arts
series with "Shamrock vs. Gracie."  In May 2008, West Coast Productions, the
parent company of STRIKEFORCE, partnered with Silicon Valley Sports &
Entertainment (SVS&E), an entity created in 2000 to oversee all business
operation aspects of the San Jose Sharks and HP Pavilion at San Jose. 

About M-1 Global

M-1 Global (www.m-1global.com) has been one of the leading Mixed Martial Arts
(MMA) organizations in the world for over a decade. M-1 has promoted over 150
shows worldwide since 1995.  Billed as the "World Cup of Mixed Martial Arts,"
the M-1 Challenge is a full season of MMA events that showcases some of the
best up and coming MMA fighters in the world. Broadcast to over 90 countries
around the world, including HDNet in the United States, the M-1 Challenge pits
teams of five fighters representing their respective countries against each
other for international bragging rights and the title of M-1 Challenge
Champions. Fighters who succeed on the M-1 Challenge's international breeding
ground will earn the opportunity to participate in major MMA events presented
by M-1 Global and their promotional partners such as STRIKEFORCE.



SOURCE  CBS Television Network

CBS Television Network, Mitch Graham, +1-818-655-1592, Mitch.Graham@CBS.com;
SHOWTIME Sports, Chris DeBlasio, +1-212-708-1633, Chris.DeBlasio@Showtime.net;
STRIKEFORCE, Mike Afromowitz, +1-917-566-8754, mafromowitz@strikeforce.com;
M-1 Global, Jacob Schaap, +31 646 722 019, Jacob.schaap@m-1global.com; Brener
Zwikel & Associates, Inc., Steve Pratt, +1-818-462-5602, SteveP@BZAPR.com, or
John Beyrooty, +1-562-233-7477, Johnnybey@aol.com
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