Cineplex Entertainment, Indigo Books and Music Inc. and Roots Canada Combine Forces to Present an Exclusive

Fri Sep 18, 2009 11:03am EDT

* Reuters is not responsible for the content in this press release.

Three iconic Canadian brands are joining forces to offer consumers an
exciting opportunity to save more when they shop with them this fall.
Cineplex Entertainment (TSX: CGX.UN), Indigo Books & Music Inc. (TSX:
IDG) and Roots Canada are pleased to present a fantastic Shopportunity.
Beginning today in Alberta and British Columbia and across the country on
Monday, September 21st customers who spend $40 at any of these retailers,
will receive a coupon booklet packed with savings worth up to $45 in

    The Shopportunity booklet provides a: 

    - 2 for 1 Adult Admission coupon for Cineplex Entertainment theatres 

    - $10 off a minimum $40 purchase at Chapters/Indigo/Coles stores 

    - $25 off a minimum $100 purchase at Roots or Roots 73 outlets 

    "Shopportunity brings together three great Canadian companies with an
exciting offer that provides great value," said Pat Marshall, Vice
President, Communications and Investor Relations, Cineplex Entertainment.
"The Shopportunity booklet is one of the ways we are saying 'thank you'
to our customers for their continued support and providing them with even
more value to enjoy the things they love - movies and shopping!" 

    "We take a lot of pride at Indigo in offering our customers an experience
that delivers one stop shopping for books, gifts and kids products that
are meaningful and affordable" said Deirdre Horgan, Executive Vice
President, Marketing at Indigo Books & Music. "Our goal was to work with
other iconic Canadian brands to bring Canadian consumers a never before
seen opportunity to save on products and entertainment. We look forward
to passing along great savings through Shopportunity this fall." 

    "We're excited about the Shopportunity initiative, especially partnering
with two other iconic Canadian brands," says Roots Co-Founder Michael
Budman. "It's a great way to show our appreciation for our customers
during the fall period and to give them an added reason to feel good when
they shop." 

    This promotion ends on Saturday, October 31, 2009 or while quantities
last. All customers also have a chance to enter to win a $3,000 shopping
spree online by visiting 

    About Cineplex Entertainment LP 

    As the largest motion picture exhibitor in Canada, Cineplex Entertainment
LP owns, leases or has a joint-venture interest in 129 theatres with
1,328 screens serving more than 63.5 million guests annually.
Headquartered in Toronto, Canada, Cineplex Entertainment operates
theatres from British Columbia to Quebec and is the largest exhibitor of
digital, 3D and IMAX projection technologies in the country. Proudly
Canadian and with a workforce of approximately 10,000, the company
operates the following top tier brands: Cineplex Odeon, Galaxy, Famous
Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank
Theatres. The units of Cineplex Galaxy Income Fund, which owns
approximately 99.6% of Cineplex Entertainment LP, are traded on the
Toronto Stock Exchange (symbol CGX.UN). For more information, visit 

    About Indigo Books and Music Inc. 

    Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (TSX: IDG). As the largest book retailer in the country, Indigo
operates in all provinces under different banners including Indigo Books
& Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's
Biggest Bookstore, and Coles. The online division,, features books, toys, music and DVDs, and hosts
the award winning Indigo Online Community. In 2008, Indigo launched
Pistachio, an eco-aware lifestyle store featuring stationery, gifts and
home decor, and apothecary. Chapters and Indigo are rated as the number
one and number two retailers in Canada by the Kubas Major Market Retail
Report, and have occupied the list since 2000. 

    In 2004, Indigo founded the Indigo Love of Reading Foundation, a
registered charity that provides new books and education materials to
high-needs Canadian elementary schools, to address the literacy crisis in
Canada. Visit for more information. 

    To learn more about Indigo, please visit the About Our Company section of 

    About Roots Canada 

    Founded in 1973, Roots is Canada's leading lifestyle brand known around
the world for its quality leather goods, athletic apparel, accessories,
natural fiber clothing and home furnishings. Roots has more than 120
stores in North America and 45 in Asia. The core values that have always
governed Roots are based on a commitment to active, healthy living,
respect for the environment, community support and a passion for Canada
where it makes many of its products.

Cineplex Entertainment
Georgia Sourtzis
Manager Communications
(416) 323-6728

Indigo Books and Music Inc.
Janet Eger
Director, Public Relations
(416) 342-8561

Empire PR
Laura Simpson (for Roots Canada)
(416) 569-8457

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