Dannon Settles Class Action Lawsuit

WHITE PLAINS, N.Y.--(Business Wire)--
In January 2008, a class action lawsuit was filed against The Dannon Company
alleging misleading advertising about its Activia and DanActive yogurt products.
Today, the parties announced that they have reached a settlement, subject to
approval by the U.S. District Court for the Northern District of Ohio, in which
Dannon will create a $35 million fund to reimburse qualified consumers up to
$100 for products purchased. Additionally, Dannon will make certain changes to
its marketing and labeling of these products.

Michael Neuwirth, spokesperson for The Dannon Company, said, "The Company has
decided to settle the lawsuit to avoid the uncertainty and expense of further
litigation and denies any wrongdoing."

"Responsible, health-conscious consumers deserve honest advertising," said
Timothy G. Blood, the lead attorney handling the case for the firm of Coughlin
Stoia Geller Rudman & Robbins LLP.

The proposed settlement covers qualified consumers of Dannon`s Activia and
DanActive branded products. Dannon is also cooperating with the Federal Trade
Commission (FTC), which is currently reviewing similar claims. The FTC routinely
reviews consumer advertising and Dannon is confident the matter will also be
resolved soon.

To learn more about the settlement, including the process for filing
reimbursement claims and other options, consumers will be able to visit
www.DannonSettlement.com or www.CSGRR.com/Dannon. For more information about The
Dannon Company and its products, visit www.Dannon.com,
http://www.activia.us.com/ or http://www.danactive.com/. For more information
about Coughlin Stoia, visit www.CSGRR.com.

For media inquiries regarding Dannon:
Edelman Public Relations
Megan Parker, 212-819-4847
Megan.Parker@Edelman.com
or
For media inquiries regarding Coughlin Stoia:
Dan Newman, 800-449-4900
DNewman@CSGRR.com

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