Tucker Max Responds to the CTA Decision to Ban Ads for 'I Hope They Serve Beer in...

Tucker Max Responds to the CTA Decision to Ban Ads for 'I Hope They Serve Beer
in Hell'

CHICAGO and LOS ANGELES, Sept. 18 /PRNewswire/ -- In response to Thursday's
announcement from the Chicago Transit Authority that it would immediately ban
more than 250 bus ads for the film "I Hope They Serve Beer in Hell," co-writer
and producer Tucker Max is issuing a statement about it to the media:

"Bite me."

(Photo: http://www.newscom.com/cgi-bin/prnh/20090918/NY78153 )

The recent ban is the culmination of a two month long effort by angry
anti-male groups on college campuses. What began as a series of protests at a
movie screening in North Carolina has grown into a multi-state campaign
designed to label the film a promoter of "rape culture." This week the group
took advantage of the movie's advertisements in Chicago to bring more
attention to themselves at the expense of the film.

"This is the perfect example of a ridiculous group of kooky activists bullying
the media into propagating a minority viewpoint. They've purposely manipulated
my work -- which is a satire and a comedy -- to further their own agenda and
shamelessly exploited the rape and domestic violence issues to get national
attention," said Max.

The CTA's decision to pull the bus advertisements was undoubtedly related to
the email and telephone campaign promoted by SAFER CAMPUS (Students Active for
Ending Rape) and an article published by Chicago Reader in which the author
predicted the ads would be removed while simultaneously admitting that he'd
not actually seen them.

"All I have to say to these kooks and trolls is bite me. You can slander and
libel me on the internet or attack my advertisements but you will not shut
this movie down. Not under any circumstances," Max said.

In response to the loss of audiences in Chicago, Rudius Media and Darko
Entertainment, the two companies behind the film, are announcing that they are
doubling their internet advertising budget and expanding print and television
ads to other, more open minded cities.

Max was adamant that he not only doesn't hate women, he loves them, "That's
the question I have constantly asked that the protestors have never addressed,
because they can't: 'If my art is misogynist and promotes violence against
women, then why are half of my fans women?' They don't answer the question
because they can't. Women are not stupid. They would not support me if I hated
them, and the fact that they come out in the hundreds of thousands to buy my
book and go to my movie is proof that I not only love women, but my art is in
fact pro-woman. The facts are on my side because I am right."

Max concluded with, "Screw those protestors if they can't a take a joke."

About "I Hope They Serve Beer in Hell" and Tucker Max

"I Hope They Serve Beer In Hell" the book sprung from the legendary website
TuckerMax.com, and has become the biggest book to ever come off the internet.
It has spent four years on the best seller list, sold almost 1 million copies
and being hailed by the New York Times as the book that started a new literary
movement, "fratire."

"I Hope They Serve Beer In Hell" the movie was written and produced by Tucker
Max and Nils Parker, and opens Friday September 25th.

The author Tucker Max received his BA from the University of Chicago, where he
graduated in 1998. He attended Duke Law School on an academic scholarship,
where he graduated with a JD in 2001 (despite the fact that he neglected to
buy any of his textbooks for his final two years and spent part of one
semester -- while still enrolled in classes -- living in Cancun). His book, "I
Hope They Serve Beer In Hell," has spent four years on the NY Times Best
Seller List and has 1 million books in print. He co-wrote and produced the
movie based on his book, also titled "I Hope They Serve Beer In Hell." He has
also been credited with being the originator and leader of a new literary
genre, "fratire," and was nominated to Time Magazine's 100 Most Influential
List in 2009. He currently lives in Los Angeles with his dog, Murph.

Contact:

Jeffrey Chassen
BWR Public Relations
Phone: 212-901-3922
Cell: 646-515-5511
Email: Jeffrey.chassen@bwr-ny.com

SOURCE Tucker Max

Jeffrey Chassen, BWR Public Relations, for Tucker Max, Phone, +1-212-901-3922,
Cell, +1-646-515-5511, Jeffrey.chassen@bwr-ny.com