MADD Virgin Drinks Coming to a Store Near You

The premier alcohol-free alternative for all occasions

DALLAS, Sept. 18 /PRNewswire-USNewswire/ -- The holiday season is just around
the corner, are you ready for your guests? Or do you have a BYOB party and
are not sure what to bring since it is a family affair? MADD announces an
exclusive license agreement with Hill Street Marketing Inc. to produce a line
of alcohol-free beverages, MADD Virgin Drinks, which will provide American
consumers with a delicious and socially responsible alternative to alcoholic
beverages. The line currently includes three virgin cocktails (Mojito,
Margarita and Pina Colada), a virgin Lager & Lime, virgin Red and White Wine,
and a virgin Sparkling White Wine.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030421/MADDLOGO)

"We know many people want an alternative for their guests to help encourage
safe, sober and savvy driving, as well as the great taste needed to make
guests feel like they are part of the party -- but without the alcohol," said
Laura Dean-Mooney, MADD national president.

Distribution is not yet confirmed. Hill Street is currently in discussion
with traditional retailers in the grocery, drug and specialty categories,
looking for outlets that share their enthusiasm for the product and the cause.
MADD Virgin Drinks will be available this fall.

MADD encourages everyone to designate a sober driver and to offer MADD Virgin
Drinks at parties to help ensure the safety of all involved when the time
comes to go home. MADD is not against responsible drinking by those 21 and
older. "MADD Virgin Drinks will bring a whole new meaning to eat, drink and
be merry this holiday season," added Dean-Mooney.

Mr. Brian Bolshin, President and CEO of Hill Street, says, "We're thrilled to
partner with MADD to produce and distribute this line of Virgin Drinks, and
proud to donate a significant portion of sales to MADD to support their
current and ongoing efforts to reduce the incidence of impaired driving."

Visit www.madd.org, www.maddvirgindrinks.com

SOURCE Mothers Against Drunk Driving

Misty Moyse, Dir. of Comm., Mothers Against Drunk Driving National,
+1-469-420-4558, misty.moyse@madd.org; or Mr. Brian Bolshin, President & CEO,
Hill Street Marketing Inc., MADD Virgin Drinks, +1-416-214-3498,
brian@maddvirgindrinks.com