UPDATE 2-LVMH says Paris court orders eBay to pay 80K euros

* eBay says fine far less than LVMH requested

* Perfume case one of many in Europe against eBay

(Adds eBay statement, background on European cases)

SAN FRANCISCO, Sept 18 (Reuters) - LVMH Moet Hennessy Louis Vuitton SA (LVMH.PA) said on Friday a Paris tribunal found eBay Inc (EBAY.O) liable for trademark infringement in keyword searches and ordered the Internet company to pay the French luxury brand 80,000 euros.

A host of perfume and cosmetic brands under the LVMH umbrella, including Christian Dior, Kenzo, Givenchy and Guerlain, sued eBay claiming the San Jose, California-based company that connects online buyers with sellers had links on its site leading to counterfeit goods.

"The Tribunal has ruled that eBay, in using in its advertisements the keywords of some of LVMH's brands, has committed acts of counterfeiting through reproduction or imitation," said Pierre Gode, director of LVMH Group, in a statement.

The perfume case is one of many against eBay in Europe, where different countries have issued often conflicting rulings.

A host of companies, including Tiffany & Co (TIF.N) and L'Oreal SA (OREP.PA), have brought lawsuits against eBay in recent years. Most allege that fake trademarked goods are found on eBay's site.

Besides the 80,000 euro payment to LVMH, the Tribunal said it would fine eBay 1,000 euros for each future infringement, LVMH said.

EBay said the sum was far less than the 4 million euros in damages originally requested by LVMH.

But the decision "flies in the face of" a recent victory for eBay in a Belgian appeals court in a case involving Polo Ralph Lauren Corp (RL.N), eBay said.

"We wait with anticipation for the European Court of Justice to rule on adwords-related issues in the two Google cases referred to it in the near future," eBay said.

The cases in Europe's high court involve accusations Google's online ad system promotes trademark infringement. LVMH won a lower-court ruling in which it claimed Google's keyword advertising system was used by rivals to promote counterfeit Louis Vuitton handbags.

While companies such as eBay and Google say it is not feasible to fully track intellectual property infractions, luxury brands say those Internet middleman must do more to police trademark goods advertised on their sites. (Reporting by Alexandria Sage; editing by Richard Chang and Andre Grenon)