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Convio Ranks Most Generous Online Cities for 2008 and Reports Current Standings for 2009
* Reuters is not responsible for the content in this press release.
With the Holiday Giving Season Right Around the Corner, Which US City Will Be
Most Generous in 2009?
AUSTIN, Texas--(Business Wire)--
When it comes to online giving to charity, Alexandria, VA, Cambridge, MA and
Minneapolis, MN topped thelist as the nation`s most generous cities based on per
capita giving in 2008. The three cities are also leading the way in online
giving for 2009. When it comes to cities of less than 100,000 people, Paramus,
NJ so far tops the list of dollars given in 2009 followed by Princeton, NJ and
Georgetown, TX.A new report by Convio ranks 273 cities (with total population of
more than 100,000) based on actual per capita online giving and more than 1,700
cities of less than 100,000 people based on the amount donated online. The 2008
rankings are based on the more than $777 million in online donations processed
by Convio on behalf of thousands of the nation`s leading nonprofit organizations
during the calendar year. The current rankings come from donations processed
between January 1 and August 31, 2009.
The most generous large cities (greater than 100,000) in 2008 based on per
capita giving:
1 Alexandria,
VA 2 Cambridge,
MA 3 Minneapolis,
MN 4 Washington,
DC 5 Arlington,
VA 6 St.
Louis, MO 7 Seattle,
WA 8 Bellevue,
WA 9 Berkeley,
CA 10 Ann
Arbor, MI
The most generous small cities (less than 100,000) in 2008 based on total
dollars given:
1 Princeton, NJ 2 Carlsbad, CA 3 Wilmington, DE 4 Alpharetta, GA 5 Bethesda, MD
6 Marietta, GA 7 Silver Spring, MD 8 Boca Raton, FL 9 Rockville, MD 10 Fairfax,
VA
"As the Internet pervades all aspects of our life it continues to become a
growth engine for nonprofit fundraising," said Gene Austin, chief executive
officer for Convio. "Many of the nation`s nonprofits understand that their
donors, volunteers and other supporters use the Internet and digital technology
to shop, buy, communicate, entertain themselves and access information - they
also use technology to help manage personal relationships."
Added Holly Ross, Executive Director of NTEN, an organization of nonprofit
professionals who put technology to use for their causes, "Nonprofits are
adopting technology that allows them to leverage the Internet to more
efficiently and effectively engage the passion and commitment of consumers in
support of their mission. The growth of online giving, particularly in the
nation`s most generous cities shows that donors will increasingly turn to the
Internet to build and manage relationships with charities and in turn use
technology to help the nonprofit reach and inspire more people."
Online Fundraising Growing in 2009 - Which City Will Top List at Year End?
Through the first half of 2009, the nonprofit organizations using Convio online
fundraising software had processed more than $422 million in online donations; a
double digit increase over the same period in 2008. For some nonprofit
organizations, 45 percent or more of their funding comes through giving in the
last quarter of the year, making the end of 2009 critical to their success. So
which cities are leading the 2009 giving charge? Once again, Alexandria,
Cambridge and Minneapolis are leading the online charge for cities of more than
100,000. Austin, TX at number 7 and Pittsburgh, PA at number 10 have jumped into
the top 10 for 2009 after finishing 14th and 12th respectively in 2008. In the
small city category, Paramus, NJ jumped from 364th to the number one spot giving
more than $9 million, while Georgetown, TX moved from 273 up to number three
donating more than $1 million. Three cities in the Houston area, Katy, Spring
and The Woodlands also moved into the top ten for cities of less than 100,000 in
2009.
The most generous large cities through August 2009 based on per capita giving:
1 Alexandria, VA 2 Cambridge, MA 3 Minneapolis, MN 4 Arlington, VA 5 Seattle, WA
6 St. Louis, MO 7 Austin,
TX 8 Bellevue, WA 9 Washington, DC 10 Pittsburgh,
PA
The most generous small cities through August 2009 in actual dollars given:
1 Paramus, NJ 2 Princeton, NJ 3 Georgetown, TX 4 Katy, TX 5 Bethesda, MD 6
Silver Spring, MD 7 Spring, TX 8 Marietta, GA 9 The Woodlands, TX 10 Fairfax,
VA
"For many nonprofit organizations this holiday giving season is going to be
critical when it comes to raising the funds to provide core services and
programs," said Ross. "Organizations in these communities need to make sure they
are integrating online giving opportunities with their traditional fundraising
channels to help ensure success."
To view the complete rankings, visit www.convio.com/onlinecities.
Convio is passionate about helping nonprofit organizations use software and
services to fulfill their missions. The company is the leading provider of
online marketing, fundraising, advocacy and constituent relationship management
software and services to nonprofit organizations. The company`s online marketing
suite offers integrated software for fundraising, advocacy, events, email
marketing and web content management, and its database system, Convio Common
Ground CRM, helps organizations efficiently track and manage all interactions
with supporters. All products are delivered through the Software-as-a-Service
(SaaS) model and are backed by a portfolio of best-in-class consulting and
support services and a network of partners who provide value-added services and
applications focused on the unique needs of nonprofit organizations.
Nonprofit organizations used Convio to process $777 million in online donations
during 2008 - a 72 percent increase over 2007. Convio clients sent more than 3.1
billion emails to constituents during that period with an industry leading
deliverability rate in excess of 95 percent. Charities of all types used Convio
to power more than 3,500 web domains as well as complete 44 million advocacy
calls to action.
For more information, please visit www.convio.com.
For more information on the most generous online cities, please visit
www.convio.com/onlinecities.
Porter Novelli - Austin for Convio
Brittany Todd, 512-241-2255
brittany.todd@porternovelli.com
Copyright Business Wire 2009
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