Wraps Coming Off 'Nearly-Nude' Senior Calendar in Unique Ceremony

"Pin-Up Boys" Calendar to benefit local Emergency Rescue Squad

VIRGINIA BEACH, Va., Sept. 21 /PRNewswire/ -- What brings together a group of
semi-clad senior gentlemen, a city mayor, and Neptune - God of the Sea? The
unveiling of one of the country's most hilarious and titillating charity
fundraising calendars.

A new twist on pin-up girls, these calendar guys, ranging in age from 69 to
90, recently shed their inhibitions to bare it all (behind strategically
placed props) for a 2010 "nearly nude" calendar, with sales benefiting their
local Volunteer Rescue Squad. Fellow residents at the Atlantic Shores
Retirement Community in Virginia Beach, Virginia, these fifteen active seniors
(and one dog) are enjoying a late-stage brush with fame. And on September 22,
2009, the wraps are coming off -- the calendar, that is -- as "The Pin-Up Boys
of Atlantic Shores" is officially unveiled.

Appropriately "dressed down" for the event, "The Boys" will arrive attired in
bathrobes for the Unveiling Ceremony at 11:00 a.m. on September 22 at
Atlantic Shores. Awaiting them will be throngs of adoring fans, as well as
Virginia Beach City Mayor Will Sessoms, and Randy Sutton, "King Neptune" --
official ambassador of Virginia Beach's annual Neptune Festival.

Mayor Sessoms will proclaim September 22 as "Pin-Up Boys of Atlantic
Shores/Princess Anne Courthouse Volunteer Rescue Squad Partnership Day," in
the City of Virginia Beach, and officially present the first calendar to Donna
Reinhart-Bourgelas, daughter of the late Don Reinhart, former Atlantic Shores
resident who conceived the project which has energized the entire community.

The event will be a celebration of the combined talents which created the
calendar, which involved extensive planning, elaborate photo shoots and
photo-retouching, but was amazingly produced in just nine weeks, all directed
by a committee of seniors at Atlantic Shores.

The fifteen-month calendar spotlights the individual careers and interests of
each model -- from a classical vocalist to a chemistry teacher, and a Bonsai
tree cultivator to a 70-year-old active Emergency Medical Technician. All are
creatively obscured to create the illusion of nudity in a range of comical
vignettes.

"We had a marvelous time dreaming up different scenes for each of them,"
commented Calendar Committee Co-chair Betty Brown. "These men have been the
best sports in the world, and have carried on the momentum beyond the photo
shoots, doing personal appearances, building floats and serving on committees.
And the word is getting out -- even people coming to visit Atlantic Shores for
the first time are asking to meet the models. They are turning in to
quasi-celebrities!" In fact, Dan Ferruci's fame preceded him during a recent
hospital visit, where he was affectionately referred to as "Mr. July" by the
staff.

Originally hailing from hometowns as far away as Brooklyn, N.Y.; Portsmouth,
Ohio; Detroit and Long Island, N.Y., these spunky seniors brought not only
their good looks to the project, but a wide range of personal experiences as
well. Each model shared their philosophies on life with a "Words of Wisdom"
quote on their calendar page, ranging from "You can do a lot of good if you're
not concerned with who gets the credit," to "Growing old is not for sissies!"

The combination of personalities, philosophies, talents and hobbies make the
calendar truly unique. "Mr. February," George Traskowsky stretched out in a
pool scattered with rose petals and a rose gripped in his teeth, entirely
relishing the moment and momentarily putting aside his battle with cancer and
Parkinson's. His experience? "It felt wonderful, and was so much fun,"
exclaimed George. Atlantic Shores Executive Director Eden Jones added, "We had
a hard time keeping him from totally getting into the spirit by slipping off
his skivvies."

A storm was rolling in as "Mr. October," Paul Yocher stood on the 14th green
at Red Wing Golf course, awaiting his 15 seconds of fame, and hoping for no
lightning during his golf-themed shot. According to Paul, "The risk was all
worth it for the good cause. Still, I'm glad I had my fiberglass clubs that
day!" Coincidentally, Paul's "words of wisdom" are "He came, he died, he made
a difference."

"Mr. May," Mike Ferguson, an active Episcopal priest and volunteer EMT,
strikes a pose behind a back-board in front of an ambulance -- much to the
delight of his congregation and fellow emergency rescue co-workers. Any
backlash from his parishioners? "None so far, everyone has mostly been
amused," laughed Mike. In fact, the congregation has been rallying behind the
project, with more than 30 calendars already sold so far, and the women's
bible study group plan on being at the front of the autograph line at the
Unveiling Ceremony.

Has anyone been offended by the nearly-nude nature of the calendar? According
to Eden Jones, "All the photos are fun, yet very tastefully done. We've heard
nothing but rave reviews. Some of our 'boys' in their nineties are in better
shape than men half their age! The project has also generated tremendous
support and excitement as it is giving back to a vital group in our
community."

From the start, the calendar was envisioned as a means to raise funds for a
worthy cause. Net profits from the sale of the calendar will go to the
Princess Anne Courthouse Volunteer Rescue Squad, a dedicated group of
individuals who provide 24-hour emergency medical care at no cost to residents
in the Virginia Beach area.

"We're honored to have been chosen to receive proceeds from the calendar,"
stated squad spokesperson Richard Otto. "Outside funding is vital to
continuing our life support response efforts, and this project is also helping
to raise awareness for the need for public support of volunteer rescue squads
around the country."

And while the calendar is helping to support the community, the community came
forward to support the calendar. Local printer Teagle & Little offered
printing for the calendar at-cost, and Adams Outdoor extended billboard space
to promote the calendar alongside area freeways. Local retailers also
stepped up to offer the calendars for sales in their businesses.

In their first public appearance, fans can meet "the boys" personally at a
special calendar-signing booth at the Virginia Beach Neptune Festival on
September 25-27. The "Pin-Up Boys" will also star on a float of their own
design in the festival's Grand Parade on September 26. The Unveiling Ceremony
on September 22 will feature the official christening of the float with a
champagne spray across its bow by King Neptune. Future calendar-signing events
are also planned at local bookstores and retailers.

"The Pin-Up Boys of Atlantic Shores" calendar is available for purchase online
for $14.95 plus shipping & handling, and at local area retailers. To purchase
calendars, check updated retail locations and view calendar signing events,
visit www.atlanticshores.com or call (800) 821-2774.

Online Press Room/downloadable photos at: www.atlanticshores.com

SOURCE The Pin-Up Boys of Atlantic Shores

Beth Pursley for The Pin-Up Boys of Atlantic Shores, +1-952-221-4717