Ghirardelli Launches iPhone App and Mobile Web Storefronts on Digby Mobile Commerce Platform

Mon Sep 21, 2009 8:00am EDT

* Reuters is not responsible for the content in this press release.

Ghirardelli Launches Mobile Offering to Provide Its Customers withUltimate
Shopping Flexibility and Convenience
SAN FRANCISCO--(Business Wire)--
Ghirardelli Chocolate Company today announced that it has partnered with Digby
to launch their new mobile channel initiative with a new iPhone application and
mobile web storefront built on the Digby Mobile Commerce Suite platform. 

Research firm Gartner recently reported that, in Q2 2009, smartphone sales
overall surpassed 40 million units worldwide, for a 27 percent increase over Q2
2008, making smartphones the fastest growing segment in the mobile device
market.1 With Apple continuing to dominate the smartphone market in the US2,
Ghirardelli`s iPhone app will give this growing market easy access to its
products anytime, anywhere. 

"The way our customers shop with us is changing, and we want to be as accessible
and convenient as possible for them. With this app, sending a thank you gift to
clients following a meeting can be done on your way out the door," said Yvo
Smit, VP of Restaurant & Retail, Ghirardelli Chocolate Company. "We have created
a robust mobile web storefront in addition to the iPhone app that has allowed us
to extend our mobile capabilities to today`s most popular smartphone." 

The Digby Mobile Commerce Suite will enable Ghirardelli to offer many
customer-inspired features to its shoppers, such as:

* Quick access to its most popular products 
* Rich product descriptions and full-color images 
* Address book integration 
* Secure transactions and password-protected purchasing 
* Seamless integration with existing backend cataloging and order processing

"As a visionary in multichannel retail, Ghirardelli is sensitive to its
customers needs and continues to innovate and expand its cross-channel
strategies," noted Dave Sikora, CEO of Digby. "We are pleased to launch our
relationship with Ghirardelli by providing them with the latest in mobile
commerce technology." 

The Digby Mobile Commerce Suite is a Software-as-a-Service platform designed to
allow retailers to quickly and easily extend their current e-Commerce
infrastructure to the mobile channel. Retailers have access to branded and
customized storefronts for the mobile web in addition to downloadable
storefronts for all major smartphone platforms. The result is a transformative
user experience that enables consumers to easily search for merchandise and
complete transactions right from their mobile phone. 

About The Ghirardelli Chocolate Company

The Ghirardelli Chocolate Company is a manufacturer and marketer of premium
chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich
American history. As the country`s longest continuously operating chocolate
manufacturer, Ghirardelli has established its position as America`s Premium
Chocolate Company with more than 150 years of chocolate making experience.
Ghirardelli`s product line includes its signature Squares chocolate, Intense
Dark chocolate, LUXE MILK chocolate, Ghirardelli Chocolate Bars, other chocolate
confections, baking chocolate and beverages. These items are sold through select
specialty stores, grocery stores, drug stores, mass merchandisers and department
stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and
drinks for the Food Service channel. Ghirardelli currently owns and operates 14
retail stores in five states, including the original Soda Fountain & Chocolate
Shop located in San Francisco`s historic Ghirardelli Square. For more
information about Ghirardelli, visit 

About Digby

Digby is the premier mobile commerce solution provider powering the mobile
channel for top retailers. The award winning Digby Mobile Commerce Suite is a
fully managed, SaaS solution giving retailers the ability to engage and sell to
customers on the go. The combination of on-device, rich application and mobile
web storefronts creates a best of breed offering that provides retailers
everything they need for a complete mobile channel strategy. Digby mobile
storefronts include easy search, browse and purchase capabilities, account
management, integration with on device personal information, secure wallet and
location based service functionality. Led by software industry veterans, the
privately held company is headquartered in Austin, Texas. For additional
information, please visit 

1 Gartner press release, "Gartner Says Worldwide Mobile Phone Sales Declined 6
Per Cent and Smartphones Grew 27 Per Cent in Second Quarter of 2009," August 12,
2009. Available online at

2 Graham, Jefferson. "Palm`s Pixi smartphone flies into youth market," September
8, 2009. Available online at

Ghirardelli Chocolate Company
Heather Jordan, 510-346-3106
Marketing Manager
Stephen Slezak, 512-423-2018
Marketing Director

Copyright Business Wire 2009

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