SUN CRYSTALS® Shines as New All-Natural Sweetener

Mon Sep 21, 2009 9:21am EDT

* Reuters is not responsible for the content in this press release.

First Simple Combination of Stevia and Cane Sugar Available in Packets and
Granulated Blend for Sprinkling, Cooking and Baking
FORT WASHINGTON, Pa.--(Business Wire)--
Love sugar but looking for a 100 percent natural, low-calorie way to stir up how
you sweeten beverages, bake and cook? 

SUN CRYSTALS® All-Natural Sweetener from McNeil Nutritionals, LLC, is the first
sweetener made from two simple ingredients - stevia, pure cane sugar, and
nothing else - in packets and a granulated blend for a naturally sweet,
low-calorie taste with the familiar texture of sugar. 

SUN CRYSTALS® All-Natural Sweetener packets are available at many retailers
nationwide now, while SUN CRYSTALS®All-Natural Sweetener Granulated Blend will
begin rolling out to stores in September 2009. 

As more people focus on making healthy dietary choices, how they sweeten is
taking on greater importance. According to proprietary research conducted by
McNeil Nutritionals, 64 percent of consumers surveyed said their ideal
low-calorie sweetener would be one that is natural1. 

"SUN CRYSTALS® All-Natural Sweetener packets and SUN CRYSTALS® Granulated Blend
provide health-conscious consumers with a completely natural option for
sweetening," said Debra Sandler, Worldwide President, McNeil Nutritionals, LLC.
"This revolutionary sweetener can help people reduce their intake of calories
and carbohydrates from sugar and still satisfy their sweet tooth." 

According to the American Heart Association (AHA), Americans consume an average
of 355 calories per day from added sugars, or about 22 teaspoons. The AHA
recently issued a recommendation urging Americans to significantly reduce their
consumption of added sugars, encouraging most women to limit their intake of
added sugars to 100 calories per day (about 6 teaspoons) and most men to 150
calories per day (about 9 teaspoons). With just five calories, one packet of SUN
CRYSTALS® All-Natural Sweetener has the sweetness of two teaspoons of sugar,
which contain 32 calories. So substituting one packet of SUN CRYSTALS®
All-Natural Sweetener for sugar in foods and beverages eliminates 27 calories
and seven grams of carbohydrates. SUN CRYSTALS® Granulated Blend - the only
granulated blend of stevia and sugar on the market - has 16 calories per
teaspoon and is perfect for cooking, baking and sprinkling. A half-cup equals
the sweetness of one cup of sugar, which means you can bake and cook with half
the calories and carbohydrates of sugar. 

Bringing Together Two Natural Wonders for One SweetTaste

Stevia is a naturally sweet plant that has been consumed around the world for
hundreds of years. SUN CRYSTALS® All-Natural Sweetener packets and SUN CRYSTALS®
Granulated Blend are made using the sweetest part of the stevia plant which is
combined with pure cane sugar to form a marriage of the best-tasting natural
sweeteners. Since stevia has no effect on blood-sugar levels, the SUN CRYSTALS®
Brand can be enjoyed by the entire family, including people with diabetes. While
the pure cane sugar in SUN CRYSTALS® All-Natural Sweetener does provide a small
amount of calories and carbohydrates per serving, up to three packets of SUN
CRYSTALS® All-Natural Sweetener count as a free food in a diet for diabetes. 

Given that the Earth nourished the ingredients in SUN CRYSTALS® All-Natural
Sweetener, the brand is actively contributing to environmental sustainability
efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer
content, in its packet carton, which is also 100% recyclable. The SUN CRYSTALS®
Brand has also formed an alliance with 1% For The Planet®, where 1% of the
brand`s annual sales will be donated to a U.S.-based environmental organization.
This year, the 1% will go to the American Solar Energy Society, a nonprofit
organization dedicated to increasing the use of solar energy, energy efficiency,
and other sustainable technologies in the U.S. 

SUN CRYSTALS® All-Natural Sweetener packets are available at many retailers
nationwide now. The suggested retail price is $3.49 for a 50-count box and $5.99
for a 100-count box. 

SUN CRYSTALS® Granulated Blend will be available nationwide beginning September
2009. The suggested retail price is $6.49 for a 2-pound sugar-equivalent bag.
Visit www.suncrystals.com for product and nutrition information, a baking
conversion chart, recipes and tips, and as an online way to purchase new SUN
CRYSTALS® All-Natural Sweetener packets and SUN CRYSTALS® Granulated Blend. New
recipes and images are also available to the media upon request. 

About McNeil Nutritionals

McNeil Nutritionals, LLC, is a global marketer of innovative nutritional
products. The company's mission is to give people the ability to actively manage
their own health. McNeil Nutritionals, LLC, markets SPLENDA® Sweetener Products,
VIACTIV® Dietary Supplements, LACTAID® Dairy Products and Dietary Supplements,
BENECOL® Products, and new SUN CRYSTALS® All-Natural Sweetener in packet and
granulated blend. McNeil Nutritionals, LLC is headquartered in Fort Washington,
PA. 

About 1% for the Planet®

1% for the Planet® is an alliance of businesses committed to donating 1% of
their sales directly to non-profit organizations focused on sustainability.
Today 1% membership includes over 1100 member companies in 37 countries. An
estimated $42 million in critically needed funds has been channeled to more than
1,600 non-profits around the world. 

1deKadtSweet Attitudinal & Usage Study, 1,990 females and males, June 2009,
Internet Study (U.S.) 

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M Booth & Associates
Martha Cid, 212-539-3258
marthac@mbooth.com
OR
Kristen Ryan, 212-539-3225
kristenr@mbooth.com

Copyright Business Wire 2009

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