SUN CRYSTALS® Shines as New All-Natural Sweetener
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First Simple Combination of Stevia and Cane Sugar Available in Packets and Granulated Blend for Sprinkling, Cooking and Baking FORT WASHINGTON, Pa.--(Business Wire)-- Love sugar but looking for a 100 percent natural, low-calorie way to stir up how you sweeten beverages, bake and cook? SUN CRYSTALS® All-Natural Sweetener from McNeil Nutritionals, LLC, is the first sweetener made from two simple ingredients - stevia, pure cane sugar, and nothing else - in packets and a granulated blend for a naturally sweet, low-calorie taste with the familiar texture of sugar. SUN CRYSTALS® All-Natural Sweetener packets are available at many retailers nationwide now, while SUN CRYSTALS®All-Natural Sweetener Granulated Blend will begin rolling out to stores in September 2009. As more people focus on making healthy dietary choices, how they sweeten is taking on greater importance. According to proprietary research conducted by McNeil Nutritionals, 64 percent of consumers surveyed said their ideal low-calorie sweetener would be one that is natural1. "SUN CRYSTALS® All-Natural Sweetener packets and SUN CRYSTALS® Granulated Blend provide health-conscious consumers with a completely natural option for sweetening," said Debra Sandler, Worldwide President, McNeil Nutritionals, LLC. "This revolutionary sweetener can help people reduce their intake of calories and carbohydrates from sugar and still satisfy their sweet tooth." According to the American Heart Association (AHA), Americans consume an average of 355 calories per day from added sugars, or about 22 teaspoons. The AHA recently issued a recommendation urging Americans to significantly reduce their consumption of added sugars, encouraging most women to limit their intake of added sugars to 100 calories per day (about 6 teaspoons) and most men to 150 calories per day (about 9 teaspoons). With just five calories, one packet of SUN CRYSTALS® All-Natural Sweetener has the sweetness of two teaspoons of sugar, which contain 32 calories. So substituting one packet of SUN CRYSTALS® All-Natural Sweetener for sugar in foods and beverages eliminates 27 calories and seven grams of carbohydrates. SUN CRYSTALS® Granulated Blend - the only granulated blend of stevia and sugar on the market - has 16 calories per teaspoon and is perfect for cooking, baking and sprinkling. A half-cup equals the sweetness of one cup of sugar, which means you can bake and cook with half the calories and carbohydrates of sugar. Bringing Together Two Natural Wonders for One SweetTaste Stevia is a naturally sweet plant that has been consumed around the world for hundreds of years. SUN CRYSTALS® All-Natural Sweetener packets and SUN CRYSTALS® Granulated Blend are made using the sweetest part of the stevia plant which is combined with pure cane sugar to form a marriage of the best-tasting natural sweeteners. Since stevia has no effect on blood-sugar levels, the SUN CRYSTALS® Brand can be enjoyed by the entire family, including people with diabetes. While the pure cane sugar in SUN CRYSTALS® All-Natural Sweetener does provide a small amount of calories and carbohydrates per serving, up to three packets of SUN CRYSTALS® All-Natural Sweetener count as a free food in a diet for diabetes. Given that the Earth nourished the ingredients in SUN CRYSTALS® All-Natural Sweetener, the brand is actively contributing to environmental sustainability efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer content, in its packet carton, which is also 100% recyclable. The SUN CRYSTALS® Brand has also formed an alliance with 1% For The Planet®, where 1% of the brand`s annual sales will be donated to a U.S.-based environmental organization. This year, the 1% will go to the American Solar Energy Society, a nonprofit organization dedicated to increasing the use of solar energy, energy efficiency, and other sustainable technologies in the U.S. SUN CRYSTALS® All-Natural Sweetener packets are available at many retailers nationwide now. The suggested retail price is $3.49 for a 50-count box and $5.99 for a 100-count box. SUN CRYSTALS® Granulated Blend will be available nationwide beginning September 2009. The suggested retail price is $6.49 for a 2-pound sugar-equivalent bag. Visit www.suncrystals.com for product and nutrition information, a baking conversion chart, recipes and tips, and as an online way to purchase new SUN CRYSTALS® All-Natural Sweetener packets and SUN CRYSTALS® Granulated Blend. New recipes and images are also available to the media upon request. About McNeil Nutritionals McNeil Nutritionals, LLC, is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA® Sweetener Products, VIACTIV® Dietary Supplements, LACTAID® Dairy Products and Dietary Supplements, BENECOL® Products, and new SUN CRYSTALS® All-Natural Sweetener in packet and granulated blend. McNeil Nutritionals, LLC is headquartered in Fort Washington, PA. About 1% for the Planet® 1% for the Planet® is an alliance of businesses committed to donating 1% of their sales directly to non-profit organizations focused on sustainability. Today 1% membership includes over 1100 member companies in 37 countries. An estimated $42 million in critically needed funds has been channeled to more than 1,600 non-profits around the world. 1deKadtSweet Attitudinal & Usage Study, 1,990 females and males, June 2009, Internet Study (U.S.) Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6054067&lang=en M Booth & Associates Martha Cid, 212-539-3258 firstname.lastname@example.org OR Kristen Ryan, 212-539-3225 email@example.com Copyright Business Wire 2009
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