Phsst … Clink, Clink … Glug, Glug, Glug … Fizzzz … Gulp… Ahh; Make Those Sounds and You Could Star in the New `Sounds of Coca-Cola` Commercial

Tue Sep 22, 2009 10:03am EDT

* Reuters is not responsible for the content in this press release.

Through a Global Casting Call on Facebook, Coca-Cola Is Asking People to `Open
Happiness` and Share Their Versions of How It Sounds to Enjoy a Coke
ATLANTA--(Business Wire)--
If it`s been your dream to star in a Coca-Cola ad, the wait may finally be over.
A new commercial, called the `Sounds of Coca-Cola,` will feature real people
demonstrating their personal renditions of the distinct sounds that occur every
time someone opens a Coke and Opens Happiness. 

People may speak different languages, but everyone understands the universal
language of Coca-Cola. It`s the "ahh" sound you make after taking the first sip
on a hot day or the "phsst" sound of the bubbles being released. If you can
mimic those sounds, you may find yourself in a starring role alongside other
Coca-Cola fans from around the world. 

From now through October 15, people can visit the Coca-Cola page on Facebook at
http://CokeURL.com/soundsofcocacola to learn how to take part in the global
casting call for the new commercial. Through a specially designed `Sounds of
Coca-Cola` application on Facebook you can upload personal audition videos
showcasing your own unique interpretation of the `Sounds of Coca-Cola.` 

"When you open a Coca-Cola, you hear the unmistakable sounds that are the
ultimate invitation to `Open Happiness` and enjoy a simple moment of
refreshment," said Katie Bayne, Chief Marketing Officer, Coca-Cola North
America. "We know there`s nothing quite like drinking a Coca-Cola, so if people
share their interpretations of how that sounds, have fun and make us thirsty, we
may put them in a Coca-Cola commercial." 

The Coca-Cola Facebook page, which was created in 2008 by two of the brand`s
most ardent supporters, Dusty and Michael, now has nearly 3.7 million fans
representing countries on six continents and is one of the most popular brand
pages on the global website. To tap into this digital gathering of Coca-Cola
lovers from around the globe, the innovative worldwide casting call for "Sounds
of Coca-Cola" is being conducted exclusively through Facebook. 

For pointers on producing an eye-catching "Sounds of Coca-Cola" submission,
aspiring commercial stars can check out a video in which Dusty and Michael
reveal their impressions of what it`s like to enjoy the world`s most refreshing
beverage. To participate in the casting call, you simply need to create an
individual video, one minute in length, in which you impersonate the following
sounds:

* Opening a bottle or can or Coca-Cola 
* Ice cubes clinking as they drop into a glass 
* Pouring a Coca-Cola over ice 
* The fizzing of the Coke as it bubbles after being poured 
* The first drink of Coca-Cola 
* That "ahh" moment of refreshment

All submitted videos will be reviewed and those which demonstrate the best
quality sound effects, exhibit noticeable on-camera presence and personify the
Coca-Cola brand will be considered for casting in the production of the
commercial, which will debut in 2010. 

The global Coca-Cola "Open Happiness" campaign, which debuted in January 2009,
invites people to share a little happiness and enjoy life`s simple pleasures.
The campaign is airing in markets around the world, Recently, "Heist," an
animated ad in which ladybugs, grasshoppers and other insects join forces to rob
a bottle of Coca-Cola from a slumbering picnicker, won the 2009 Emmy for
Outstanding Commercial at the Academy of Television Arts and Sciences' Creative
Arts Awards. 

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola,
recognized as the world's most valuable brand, the Company's portfolio includes
12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are
the No. 1 provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy the Company's
beverages at a rate of nearly 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more information
about our Company, please visit our Web site at www.thecoca-colacompany.com. 

Facebook  is a registered trademark of Facebook, Inc.





Coca-Cola North America
Susan Stribling, 404-216-4340
sstribling@na.ko.com


Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.