Introducing MOD: MATTERS ON DESIGN Presented By Lincoln at The Grove, Los Angeles

Tue Sep 22, 2009 2:26pm EDT

* Reuters is not responsible for the content in this press release.

The Grove, ELLE Decor, and Metropolitan Home Launch a New Program Which Will
Explore the World of Design and Reveal Some of Its Most Creative Forces

MOD: MATTER ON DESIGN September 26, 2009 The Grove in Los Angeles, CA Open to
the Public

An Ongoing Program Created to Explore Interior Design, Fashion, Innovative
Products, New Vehicles, Art Installations as Well as Two Elements Essential in
All Luxury: Style and Technology

Private Celebrity Cocktail Event Hosted by Actress and Designer Ali Landry

LOS ANGELES--(Business Wire)--
MOD: Matters On Design, presented by Lincoln, a new program which aims to bring
to the forefront the two elements essential in all great design: style and
technology. Along with the Lincoln vehicle line up, including the all new 2010
Lincoln MKT, Hachette Filipacchi Media (HFM), publishers of ELLE Decor and
Metropolitan Home magazines, will explore the world of design and divulge some
of its most creative forces. 

Featured designers include: Jeff Andrews (one of LA`s most exciting and
in-demand interior designers), Zoltan E. Pali (Architect and founder of award
winning design SPF:architects), Michaela Scherrer, (interior designer inspired
by clean lines of Japanese design, her work has been featured in many books and
publications), Marjorie Skouras (in addition to her interior design work she has
a line of luxury home products and lighting, hailed as one of the most
influential designers in America by Metropolitan Home), Lincoln Designer Tyler
Blake (Design manager at Ford Motor Company's Advanced Strategic Design studio
in Irvine, CA. His team's latest work is showcased in the Lincoln C concept)and
Metropolitan Home`s Samantha Nestor (published design author and columnist
Samantha is a regular on the lecture circuit). Complete bios of our featured
designers at: 

MOD, proceeding over the course of one day at The Grove in Los Angeles will
encompass the following: panel discussions with design luminaries, an innovative
design exhibit showcasing materials / merchandise that use the latest
technologies, an interactive lounge highlighting the sleek and unique Lincoln
MKT, as well as an exclusive design cocktail party. 

"Today's luxury designs are deeply rooted in technology and MOD gives Lincoln
the opportunity to not only demonstrate its fleet of sleek luxury vehicles but
also promote its innovative use of new technologies," stated Thomais Zaremba,
Lincoln Mercury Communications Manager. "Lincoln is proud to be the inaugural
sponsor of this unique and relevant event." 

"Los Angeles has long been an epicenter of modern design and MOD arrives at a
time when the world worships design," declared Al Silvestri, Vice President of
Integrated Marketing for HFM. "We hope to turn MOD into a yearly event, enabling
consumers to learn more about the process of design, designers to reach a wider
audience, and brands to align with a sophisticated, affluent platform." 

MOD kick off - press announcement (10:00am)

Designers and MOD event organizers will announce MOD: Matters on Design and
introduce plans for future MOD events around the country. 

The Shape of Modern Design (Morning panel 11:15 am - 12:00pm)

Designers in attendance will be; Jeff Andrews,Tyler Blake, Marjorie Skouras and
Chad Rogers of Bravo`s Million Dollar Listing, who will be discussing the
current aesthetics, movements, and concepts that represent design today.

Design and Technology: Interconnected & Inseparable (Afternoon panel 3:00pm -

Designers in attendance will be: Tyler Blake, Zoltan E. Pali, and Michaela
Scherrer, who will be discussing how changes in technology and innovations with
materials drive an idea or work, and what some of the most exciting
design-related technological advances are-whether in manufacturing,
communication, installation, production of ease, etc. 

Both panel discussions will be moderated by Metropolitan Home`s Samantha Nestor.

Private celebrity cocktail event (6pm - 8pm) Hosted by actress and designer Ali

Celebrities and designers will come together at this private celebration to
toast design! 

About MOD: Matters On Design

An ongoing program created to reveal some of design`s most creative forces and
to assemble all design-related matters such as interior design, fashion,
innovative products, new vehicles, art installations as well as joining the two
elements essential in all luxury: style and technology. This will include
discussions with design luminaries, exhibits, interactive lounges, and cocktail
parties that will bring a synthesis of people interested and passionate about
design-related matters and the industry`s most creative forces. 

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With about
201,000 employees and about 90 plants worldwide, the company's automotive brands
include Ford, Lincoln, Mercury and Volvo. The company provides financial
services through Ford Motor Credit Company. For more information regarding
Ford's products, please visit  

About The Grove, Los Angeles

The Grove, developed by Caruso Affiliated, is Los Angeles` coolest "hot spot",
with scores of celebrities per square foot. A well-established icon in the L.A.
vocabulary, The Grove drew more than 18 million visitors last year. The Grove is
located at Third Street and Fairfax Avenue, in Los Angeles, CA, adjacent to
L.A.`s historic Farmers Market. 

Ben Russo,
Jackie Gonzalez,
Octavio Navarro,

Copyright Business Wire 2009