Serious Materials Closes $60 Million Series C Financing

Mesirow Financial join Serious Materials` blue chip investors
SUNNYVALE, Calif.--(Business Wire)--
Serious Materials, the leading energy-saving building materials company in the
U.S., today announced that the company has closed $60 million in Series C
financing. The round was led by Mesirow Financial, a diversified
financialservices firm in Chicago. Additional new investors included Enertech
Capital, Cheyenne, and Saints Capital. Previous investors including New
Enterprise Associates (NEA), Foundation Capital, Rustic Canyon Partners, Navitas
Capital, and Staenberg also participated in this funding round, bringing Serious
Materials` total raised capital to more than $120 million. The funds will be
used to accelerate the rapid growth of the company and complete development of
next generation, energy-saving building products.

"With a strong management team, vision, and industry-changing technology,
Serious Materials is uniquely positioned to drive substantial growth and have a
meaningful and positive impact on the environment," said Tom Galuhn, Senior
Managing Director for Mesirow Financial Private Equity. "We`re pleased to be in
a position to help fuel the next stage of Serious Materials` growth."

Concurrent with the Series C financing, Tom Galuhn of Mesirow Financial has
joined the Serious Materials Board of Directors.

"We are on an important mission to help dramatically save energy, reduce CO2
emissions and stabilize the climate," said Kevin Surace, CEO, Serious Materials.
"Dramatic and disruptive innovation must happen now and on a broad scale.
Windows offer the largest opportunity for improvement - fastest payback and
highest energy savings. If all buildings in America were to use super-insulating
full-frame high R-value windows of R-5.0 or more, versus standard single or dual
pane windows, CO2 emissions would be reduced by some 200 million metric tons
annually."

About Serious Materials

Serious Materials develops and manufactures sustainable green building materials
that save energy, save money, improve comfort, and aggressively address climate
change. Super-insulating full-frame R-value SeriousWindows reduce heating and
cooling energy costs by up to 50%. SeriousGlass industry-leading insulating
commercial glass have been installed in over 10,000 projects and offer the
highest energy savings in the industry. QuietRock soundproof drywall reduce
material use, enhance livability, and support dense urban construction. EcoRock,
the only true green alternative to gypsum drywall and five times more
environmentally friendly, uses 80% less energy in its core production and has
the potential to save billions of pounds of CO2 annually. Serious Materials
products are manufactured in the company`s five facilities across North America.
SeriousWindows and SeriousGlass support energy efficiency funding programs as
outlined under The American Recovery & Reinvestment Act (ARRA) including
Weatherization (WAP), Green Federal Buildings, State Energy Program (SEP),
Energy Efficiency - Conservation Block Grants, Energy Tax Credit for Consumers,
and Tax Deductions for Commercial Buildings. The company was commended by both
President Obama and Vice President Biden for its advanced energy-saving
materials and the work it is doing to re-create American green manufacturing
jobs. For more information, visit www.SeriousMaterials.com.

© 2009 Serious Materials, Inc. All rights reserved. Serious Materials,
SeriousWindows, the Serious Materials logo, Quiet Solutions, QuietRock,
QuietPutty, QuietSeal, QuietSeam, QuietWood, QuietFoam, QuietPad, QuietHome
Windows, QuietHome, QuietGlue, QuietCoat, QuietTile and QuietRoom are trademarks
or registered trademarks of Serious Materials, Inc. in the United States and
other countries. Information subject to change without notice.

for Serious Materials, Inc.
Catriona Harris, +1 407-621-1418
charris@pr-vantage.com
or
Valerie Jenkins, +1 408-636-6329
vjenkins@seriousmaterials.com

Copyright Business Wire 2009