Factbox: Nulogy Corp

TORONTO (Reuters) - For many large companies, outsourcing is the norm as they seek cost savings at almost every level of production. Jason Tham, a former Kellogg's (K.N) consultant, saw an opportunity to help reduce the risk of something going wrong at each outsourced step. His solution: to create software that would streamline the supply-chain process and reduce costs even further.

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Founders: Jason Tham, Kevin Wong, Donald Tham, Jason Yuen and Sean Kirby

Company: Nulogy Corporation, a web-based supply-chain software solutions developer

Founded: November 2002

Location: Toronto, Canada

Initial startup cost/investment: $40,000 initial capital by founders and $600,000 combination of seed fund and individual angels in 2009 for marketing/sales expansion

2009 revenues: $1.2 million

Number of employees: 19

Target audience: Contract packagers and their Consumer Packaged Goods customers

Biggest challenge: Hiring the right people to increase sales