Millennium Foundation Announces MASSIVE GOOD

-- Solidarity Movement to Help Finance Health Care for World's Poor

NEW YORK, Sept. 23 /PRNewswire/ -- The Millennium Foundation for Innovative
Finance for Health today announced MASSIVE GOOD, a new, innovative
travel-related fundraising initiative that will help finance health care for
the world's poor. During a high level meeting at the United Nations, leading
representatives of the global travel and tourism industry joined, for the
first time ever, to declare their support for this program.

The initiative will allow travelers to give a small $2 'micro-contribution'
every time they purchase travel services which will go towards fighting
HIV/AIDS, malaria and tuberculosis in developing countries through a
WHO-hosted organization, UNITAID.

The announcement was made on the first day of the UN General Assembly during a
meeting of the Task Force for Innovative Finance for Health, spearheaded by UK
Prime Minister Gordon Brown and World Bank President Robert Zoellick in the
presence of numerous heads of state from developed and developing countries,
and leaders of the travel and tourism industry.

MASSIVE GOOD, which is on track for launch in early 2010, has the potential to
raise up to $1 billion in additional funding for global health during its
first four years of operation while helping reduce the important inequalities
in access to health care between the rich and the poor.

"The biggest crisis the world is facing is the glaring inequalities in access
to health care between the rich and the poor," stated Dr. Philippe
Douste-Blazy, Chairman of the Millennium Foundation, United Nations
Under-Secretary and Special Advisor for Innovative Finance for Development.

"Our message is quite simple: you can help change the world one click at a
time from where you are sitting and join a movement that will do MASSIVE
GOOD," added Dr. Bernard Salome, the Foundation's managing director.

Leading representatives of the global travel and tourism industry joined in
signing a declaration of principles committing their support to the Millennium
Foundation and the launch of MASSIVE GOOD. Signatories included the World
Travel & Tourism Council; Amadeus, Sabre and Travelport, which represent the
leading Global Distribution Systems (GDS) managing the world's airline
reservation networks; leading online travel agent Opodo; American Express
Business Travel and Carlson Wagonlit Travel, as corporate travel agent
supporters, Voyageurs du Monde as a leisure travel agent supporter, and
Mondial Assistance, as Call Center partner, and the Global Business Coalition
on HIV/AIDS, Tuberculosis and Malaria.

This is the first major fundraising initiative launched by the Millennium
Foundation, whose mission is to mobilize new sources of innovative funding to
achieve the three health-related Millennium Development Goals agreed to by the
United Nations in 2000: to treat and fight life-threatening diseases,
including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality;
and to improve maternal health.

About Millennium Foundation
The Millennium Foundation for Innovative Finance for Health ("Millennium
Foundation") is a Swiss not-for-profit organization created in 2008 whose
mission is to create a sustainable source of needed additional funding to
achieve the three health-related Millennium Development Goals agreed to by the
United Nations in 2000: to treat and fight life-threatening diseases,
including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality;
and to improve maternal health. To achieve its mission, the Millennium
Foundation aims to inspire and empower citizens to join a global movement of
solidarity dedicated to reducing the glaring inequalities in access to health
care between the rich and poor. The initial focus is the creation of MASSIVE
GOOD, an innovative fundraising solution that makes it easy for all those who
travel to make micro-contributions aimed at saving lives by fighting
life-threatening diseases among the world's most vulnerable populations. For
additional information, visit: http://www.millennium-foundation.org.

About UNITAID
UNITAID was launched 3 years ago as an innovative mechanism for scaling up
access to treatment for HIV/AIDS, tuberculosis and malaria. Founded by Brazil,
Chile, France, Norway and the UK, today UNITAID has the support of 29
countries as well as the Bill & Melinda Gates Foundation. UNITAID today
supports partner programmes in 93 countries worldwide, addressing HIV/AIDS in
49 countries; malaria in 29; and tuberculosis in 72 countries. In less than
three years UNITAID has committed more than 900 million dollars to the
diagnosis and treatment of these three diseases, representing a total of over
11 million treatments provided to patients. UNITAID uses a market impact model
that drives prices down, by guaranteeing a long-term market for large volumes
of drugs and medical tools. Reduced prices, in turn, help funds go further
and help more people. UNITAID's funding model is based on an air ticket
solidarity levy. While some of our donors contribute through multi-year
budgetary commitments, the air tax provides more than 70% of our funding.
Visit www.unitaid.eu for more information.

SOURCE The Millennium Foundation

Jienna Foster of The Millennium Foundation, Mobile, +41 (78) 933 18 84,
jienna.foster@millennium-foundation.org; or Laura Russo, +1-212-453-2048, :
laura.russo@fleishman.com, or Claire Behar, +1-212-453-2122,
claire.behar@fleishman.com, both of Fleishman-Hillard, for The Millennium
Foundation