Tribal Fusion Joins BlueKai's Premier Partnership Program

New Venture Enhances Tribal Fusion's Ability to Drive ROI for Clients with
Better Targeted, Data-Driven Campaigns

EMERYVILLE, Calif., Sept. 23 /PRNewswire/ -- Tribal Fusion, the digital
marketing solutions company owned by Exponential Interactive, Inc.(R),
announced its membership in the Premier Partner Program for BlueKai, the
online industry's first intent-focused data exchange and the largest source of
user intent data in the online marketing industry. As a BlueKai Premier
Partner, Tribal Fusion will integrate extensive data from BlueKai's exchange
with the data it collects from its own proprietary technology platform to
provide clients with an unprecedented level of granularity in audience
targeting.

"With this partnership, we are able to offer a dynamic combination of shared
expertise in campaign creation and delivery across all verticals," said Toby
Gabriner, President of Tribal Fusion. "By honing the audience that sees a
certain campaign and refining the creative to be more relevant to that
audience, we can boost our clients' campaign effectiveness and help them
achieve significant value."

Tribal Fusion will be integrating data collected by its proprietary technology
platform with BlueKai's unique intent data set to offer advertisers richer,
privacy-friendly user profiles to target against. These user profiles will go
beyond age, gender, and geographic location to include information such as
recently viewed content and in-market shopping data. Advertisers can leverage
these rich user profiles to target campaigns to very precise audiences. For
example, the combination of Tribal Fusion's proprietary data and BlueKai's
in-market data will allow an automotive advertiser to target and customize
localized ads for a consumer who is in the market for a specific make or
model. Tribal Fusion's participation in the Premier Partner Program also
includes Tier 1 support and service from BlueKai to ensure maximum campaign
performance and delivery.

"We are excited about Tribal Fusion's participation in BlueKai's Premier
Partner Program," said Omar Tawakol, CEO of BlueKai. "Our vast in-market data
sets across the retail, travel and automotive verticals and knowledge of how
to apply them to specific campaign goals will help Tribal Fusion gain a
significant competitive advantage and offer more effective marketing in the
near and long term."

Tribal Fusion will continue to partner with leading technology providers such
as BlueKai to serve its clients with high performing, highly transparent
campaigns.

About BlueKai

BlueKai (www.bluekai.com) created the first online data exchange designed with
consumer transparency and control in mind. By aggregating valuable shopping
and research activities across the Internet, BlueKai is building the world's
largest database of true intenders. Unlike ad networks, BlueKai does not sell
ads or impressions; it simply provides data on-demand for marketers, ad
networks or publishers to boost the quality and scale of ad targeting
initiatives. Data providers earn revenue in a privacy friendly way. The
BlueKai Registry enables consumers to see what marketers know about them, edit
their online preferences and gain rewards in charitable donations. The
privately-held company is based in Bellevue, WA and is a recipient of the
AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.

About Tribal Fusion
Tribal Fusion is a digital marketing solutions company that drives superior
results at all levels of the buying funnel. Our company is built around
dedicated vertical teams that leverage their industry-specific knowledge of
"what works" to create fully customized advertising solutions to help
companies capitalize on opportunities at every level of the consumer decision
process. From custom "brand channels" to increase awareness to
vertical-specific targeting tools to drive immediate purchase, Tribal Fusion
offers better solutions that drive greater results.

Tribal Fusion(R) is owned by Exponential Interactive, Inc. - a
technology-driven media services company that delivers innovative products and
services to meet the demands of advertisers and publishers. Additional
information is available at www.tribalfusion.com and www.exponential.com.

Media Contact:
Julie Nicholson
Weber Shandwick
jnicholson@webershandwick.com
(212) 445-8371

SOURCE Tribal Fusion

Julie Nicholson, Weber Shandwick, +1-212-445-8371,
jnicholson@webershandwick.com