3D Entertainment Summit Wraps as Industry Reports Rapid Growth Amid a Down Economy

Summit Doubles in Attendees and Sponsors as Video Gaming, At Home and Exhibition
Industries Point to Major Gains in the 3D Market
MILFORD, Conn.--(Business Wire)--
The 3D Entertainment Summit in association with Variety, co-produced by Bob
Dowling and Unicomm LLC, and presented by The Entertainment Technology Center
(ETC) @ USC announced today attendance and sponsorship of the 2009 show doubled
last year`s tally. This year`s event, which was held at the Hilton Los Angeles
in Universal City September 16 and 17, attracted more than 500 attendees
representing the "who`s who" in 3D from top brands and all aspects of the
entertainment community, while drawing international media coverage. Major
sponsors included Sony Digital, Sony Electronics, RealD, 3ality, DreamWorks,
Panasonic and IMAX.

Summit Co-Producer, Conference Chairman and former Editor-in-Chief of The
Hollywood Reporter Bob Dowling opened the 3D Entertainment Summit, highlighting
the tremendous growth realized by the 3D industry since the last Summit was held
this past November. Dowling provided perspective on the international growth of
3D as well, having just returned from South Korea where Mr. Dowling also spoke
about the 3D industry.

"The common theme among attendees this year is that the 3D industry has grown at
a rapid pace and will continue to grow amid a very trying time for most
businesses and industries," said Bob Dowling. "We are looking forward to the
future as the credit markets open and continue to support this record-breaking
growth."

Wednesday`s keynote was a discussion between David Cohen, Features Editor, Daily
Variety, Director and Screenwriter Henry Selick and Academy Award-winning Visual
Effects Supervisor Brian Van`t Hul for the LAIKA/Focus Features 2009 breakout 3D
animated hit film Coraline. The trio focused their discussion on the creative
side of 3D. Day two featured a conversation between Mr. Dowling and Jeffrey
Katzenberg, Chief Executive Officer & Director of DreamWorks Animation SKG. Mr.
Katzenberg highlighted to Dowling the tremendous opportunity 3D continues to
present the entertainment community.

Other highlights at the show include:

* RealD announced the availability of designer 3D glasses in select markets
prior to the opening of the 3D film Avatar
* TrioScopics3D President and CEO John Lowry premiered his 3D system, which
requires no investment in equipment from exhibitors, and also works with today's
DVD/Blu-ray players
* IMAX announced Tron: Legacy will be released to theatres in IMAX 3D
* 3ality Digital partnered with Nagravision to introduce the Nagra Media Guide
for 3D, which was developed for set top boxes to enable the 3D at-home viewing
experience
* During "The Business Case for 3D" panel, Screen Digest Senior Analyst
Charlotte Jones illustrated that 3D remains a strong revenue driver for
features, especially for this summer's pics. "Without 3D premium pricing, the
summer would not have registered as positive"
* Cinedigm Entertainment and 3ality Digital announced an agreement to bring a
minimum of 8 live 3D alternative entertainment events to cinemas over the next
two years
* Technicolor leveraged the 3D Summit to announce to the industry the
organization`s celluloid 3D solution

"One of the strongest indicators that the 3D market continues to grow from our
own perspective is our attendance and sponsorship levels, which both doubled
from last year," stated John Golicz, CEO of Unicomm, the event`s producer. "This
enthusiasm for the 3D industry will drive Unicomm to schedule an additional show
focused solely on the 3D video game industry next year."

For more information, visit www.3d-summit.com or contact slally@unicomm.org.

About Unicomm, LLC

Unicomm LLC is an independent business-to-business communications company
specializing in conceiving and managing trade shows and conferences in nascent
markets.

Unicomm`s management team has been responsible for some of the industry`s most
successful trade shows and conferences. Unicomm currently produces the largest
series of travel events in the United States, the Adventures in Travel Expo. In
addition Unicomm has developed leading events in the Bio-Technology, Research &
Development and Mechanical Engineering, Human Resources, Transportation and
other markets.

The company`s "value-added" resources are the intellectual capital of its people
and proprietary business practices. These attributes, coupled with an intense
customer centric philosophy, combine to deliver world-class events.

About Bob Dowling and The Bob Dowling Group

For the last 17 years through 2007, Bob Dowling was editor-in-chief and
publisher of The Hollywood Reporter and president of the VNU Business Media Film
and Performing Arts Group.

During Dowling's tenure, The Reporter launched numerous new products, including
the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East,
Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as
well as many annual events such as the Women in Entertainment Power 100
stand-alone issue and its related breakfast event, the Next Generation ranking
of prominent young executives, the Film and TV Music Conference and the
reorganized Key Art Awards.

Dowling recently started his own information and consulting firm, the Bob
Dowling Group, to serve clients looking to navigate the converging worlds of
entertainment and technology, with the 3D Entertainment Summit as a lead
project.

About The Variety Group

Variety is the leading publication for entertainment news, recognized and
respected throughout the world of show business. The Variety Group - Daily
Variety, Daily Variety Gotham, Weekly Variety, Variety.com, Video Business,
Tradeshow Week, LA 411, Variety 411 - are all owned by Reed Business Information
(RBI), the largest business publisher in the U.S. RBI is a member of the Reed
Elsevier Group plc (NYSE: RUK and ENL)

About the Entertainment Technology Center @ USC

The Entertainment Technology Center (ETC) @ USC, founded in 1993 with the help
of George Lucas, brings together senior executives from the entertainment,
consumer electronics, and technology industries to collaborate on issues related
to the creation, distribution, and consumption of entertainment content. The ETC
studies how technology impacts the next-generation consumer, and works with
member companies to improve the consumer experience and uncover new revenue
streams for entertainment-related products. Current ETC members include Disney,
Sony Pictures Entertainment, Twentieth Century Fox, Paramount Pictures, Warner
Bros., Alcatel-Lucent, Cisco, Deluxe Entertainment Services Group, Lucasfilm,
TATA Consultancy Services, Thomson, Dolby, LG Electronics, Singapore IDA, and
Volkswagen of America.

Unicomm LLC
Sarah Lally
slally@unicomm.org

Copyright Business Wire 2009