Toys"R"Us Announces 2009 Holiday Hot Toy List

Scampering Hamsters, a Newly Crowned Princess, a Mind-Bending Game and a
Towering, Transforming Robot Among Toys Expected to Top Kids' Wish Lists this
Holiday Season

WAYNE, N.J., Sept. 24 /PRNewswire/ -- While times and trends change, one thing
remains constant - every holiday season, kids dream of tearing the wrapping
off their Christmas presents to reveal the toys that topped their wish lists.
Today Toys"R"Us, the world's leading specialty toy retailer, unveiled its
annual Holiday Hot Toy List, filled with 36 items - new this year - that offer
outstanding value in quality, price and play. The selected items provide
parents with a starting point in developing their holiday shopping checklists.

"The Toys"R"Us Holiday Hot Toy List is the result of countless hours dedicated
to tracking, testing and identifying the best products throughout the year,"
said Karen Dodge, Senior Vice President, Chief Merchandising Officer,
Toys"R"Us, U.S. "There are so many great new toys, games and kid-friendly
electronics available this year that we had a difficult time narrowing down
the items on the list. And, with toys spanning every price point, parents will
have lots of affordable fun options to choose from this holiday season at
Toys"R"Us."

With more than 60 years of experience as THE toy authority, and with stores in
34 countries, Toys"R"Us has unique insights into the toy industry and what
consumers should consider when shopping for the holidays, including:

-- There is no ONE hot toy for every child - While attention may be paid
to
one specific hot toy each year, that item is not necessarily
appropriate
for every child. The hottest toy for a five-year-old girl may not
appear
on an eight-year-old boy's wish list. The age and interests of a
child are key factors in determining the perfect gift. Shoppers can
rely
on the toy-trained associates at Toys"R"Us stores to help them
find the perfect present.
-- Quality AND Value matter - Value has two components: what consumers
pay
for an item and what they get for that price. Toys that last for years
to come and provide open-ended play are among the most sought-after
items during the holiday season. With thousands of toys to choose
from,
Toys"R"Us stores have the best and broadest assortment of
products that offer both quality AND value.

-- Availability of hot products is important - Parents are determined to
find the toys on their kids' wish lists. With new toy shipments
arriving in Toys"R"Us stores daily throughout the holiday
season, parents and gift-givers have a better chance of finding the
hottest toys, in-stock at Toys"R"Us than anywhere else.

The 2009 Toys"R"Us Holiday Hot Toy List, outlined below, features 36 total
items, including the "Fabulous 15," which represents the best toys of the
season. All items on the list are available at Toys"R"Us stores nationwide and
online at Toysrus.com/HotToys.

THE TOYS"R"US "FABULOUS 15"
THE BEST OF THE HOLIDAY SEASON

Following are the Toys"R"Us "Fabulous 15," representing the best new toys of
the holiday season (listed in alphabetical order):

BAKUGAN((R)) BATTLE BRAWLERS((TM)) NEW VESTROIA((TM)) Maxus Helios((TM)) 7 in
1 from Spin Master((R))
ChixOs((TM)) Pink Design-A-Luxury Loft from Spin Master((R))
Color Me a Song((TM)) from Crayola Beginnings((TM))
Disney Netpal from ASUS
Disney-Pixar Toy Story Interactive Buddies Talking Action Figures (Buzz and
Woody) from Thinkway((R))
Disney Princess: Just One Kiss Princess Tiana Doll from Mattel((R))
Fast Lane JLX OVER DRIVE((TM)) RADIO CONTROL ALL TERRAIN VEHICLE from
Toys"R"Us
Laugh & Learn((TM)) Learning Farm from Fisher-Price((R))
Little Mommy((TM)) Baby Ah-Choo((TM)) from Fisher-Price((R))
Mindflex((TM) )from Mattel((R))
NERF N-Strike((R)) Raider Rapid Fire CS-35((TM))from Hasbro((R))
Star Wars Fan's Choice Anniversary Edition Home One Mon Calamari Star
Cruiserfrom LEGO((R))
TRANSFORMERS: REVENGE OF THE FALLEN CONSTRUCTICON DEVASTATOR from Hasbro((R))
Wii Sports Resort((TM)) from Nintendo((R))
Zhu Zhu Pets((TM)) Hamster from Cepia

THE TOYS"R"US 2009 HOLIDAY HOT TOY LIST

From Baby's First Christmas to Big Kids, the Toys"R"Us Holiday Hot Toy List
represents the top new toys for 2009 in each age group:

Baby's First Christmas
3-in-1 Smart Trike from little tikes((R))
From babies to beginning riders, even the tiniest tots will enjoy taking a
spin on this adjustable tricycle. Featuring a full metal frame, handle and
shade canopy, parents can push their little ones while strolling the
neighborhood and then pop out pedals when a child is old enough to ride on
their own. Two included seats can be swapped out to accommodate different aged
riders, including a harnessed version to keep babies safely strapped in. A
storage bucket also lets kids take their favorite treasures along on any
neighborhood adventure. No batteries required. Ages 10 to 36 months.

Laugh & Learn((TM)) Learning Farm from Fisher-Price((R))
Babies and toddlers can have fun on the farm as they learn about animals, the
alphabet, counting, opposites, colors and more in this double-sided role-play
activity center. The magic begins when little ones open the barn door and
crawl through, triggering sing-along songs, lights, music, sounds and fun
phrases. In learning mode, kids are introduced to animal names, the sounds
they make and the food they eat. While in music mode, a crop of songs will
delight even the tiniest tots, with a selection of classics and fresh tunes. 3
"AA" batteries required (not included). Ages 6 to 36 months.

Little Superstar((TM)) Jammin' Band((TM)) Musical Microphone from
Fisher-Price((R))
Young tots can get rockin' with a musical activity center designed to prepare
them for their first pretend concert. Filled with instrument play and other
fun activities, this working microphone lets toddlers amplify their voices as
they sing along to six songs and four karaoke tunes or explore their
creativity with "build a song" mode. As budding superstars grow, the
microphone can be adjusted from a sit-and-play activity into a toy where kids
can stand and dance while proudly showing off their performance. 4 "AA"
batteries required (included). Ages 6 to 36 months.

13 months to 2 years
Color Me a Song((TM)) from Crayola Beginnings((TM))
Combining Picasso and Miles Davis, tots can strike up a band and create their
own tunes while exploring their first artistic expressions. Toddlers can
exercise their creativity by drawing on a blank sheet of paper with the eight
included Crayola Washable Triangular crayons, while the speed of their
scribbles determines the pace of the music. The faster kids color, the more
the tempo increases, and toddlers can mix sounds from a piano, banjo, trumpet
and drum, while switching between different musical styles such as salsa,
rock, swing and country. Built-in storage for eight triangular crayons allows
kids to take their masterpiece-making-band on road trips. 3 "AA" batteries
required (included). Ages 24 months and up.

Little Mommy((TM)) Baby Ah-Choo((TM)) from Fisher-Price((R))
Baby Ah-Choo sneezes, wheezes and sniffles as kids squeeze her tummy in an
attempt to nurse her back to health. Toddlers will love making Baby Ah-Choo
"all better" with accessories, such as "a spoonful of medicine" and a
thermometer that interact with this baby doll to elicit fun reactions.
Featuring over 30 sounds and phrases, such as, "Can I have a tissue?" and "My
nose is running," Baby Ah-Choo comes with a box of tissues and medicine
bottle, offering kids everything they need to "cure" the common cold. 3 "AA"
batteries required (included). Ages 2 years and up.

Sesame Street((R)) The Original Tickle Me((TM)) Elmo from Fisher-Price((R))
After more than a decade of bringing laughter to kids of all ages, The
Original Tickle Me Elmo is back, exclusively at Toys"R"Us. Tickle him once and
he'll giggle. Tickle him twice and he'll laugh. Tickle him three times and
watch him convulse with laughter! This classic toy started a phenomenon when
it was first released and still brings smiles to little ones today. When
Elmo's tummy is squeezed, he'll let kids know, "That tickles!" as he breaks
out in laughter. 3 "AA" batteries required (included). Ages 18 months to 4
years.

Tonka((R)) CHUCK & FRIENDS((TM)) CHUCK MY TALKING TRUCK((TM) )from
Playskool((R))
Chuck is a friendly little dump truck with the gift of gab, chatting while he
works on his construction projects. With more than 40 phrases, sounds and
actions, kids can lift his dump bed, press his roof or push his bumper to hear
Chuck say phrases such as, "Time to find some dirt!" Chuck is fully
interactive, featuring sound recognition that lets him roll his tires when
kids call him. An accompanying storybook, "Get to Work," lets kids explore
Chuck's world, which includes his construction vehicle friends. 3 "C"
batteries required (included). Ages 2 years and up.

2 to 4 years
Disney-Pixar Toy Story Interactive Buddies Talking Action Figures from
Thinkway((R))
Buzz Lightyear and Woody are back from their owner Andy's toy box, and just
like in the movies, they banter and bicker like real pals. With this Toys"R"Us
exclusive, kids can choose between three different interactive modes to hear
these buddies speak individually or with each other, using their actual voices
from the movies. Between Buzz and Woody, the duo can say over 100 phrases,
including lines from Toy Story and Toy Story 2, along with additional buddy
interactions. 3 "AA" batteries and 3 "AAA" batteries required (not included).
Ages 4 years and up.

Disney Princess: Just One Kiss Princess Tiana Doll from Mattel(R)
Stepping out of this holiday season's highly-anticipated animated theatrical
release from Disney Studios, The Princess and the Frog, Princess Tiana is
ready to find her prince, even if she has to kiss a frog or two first. Dressed
to regal perfection, Tiana is a vision of loveliness with a tiara, necklace
and blue ball gown adorned with firefly lights that sparkle and shine. She's
accompanied by the frog prince, who desperately yearns for a kiss to transform
him back into a man. When girls bring the frog up to Tiana for a kiss, she
will turn her head away and say one of the phrases from the movie. The fourth
time the frog is brought up to her, Tiana finally agrees to kiss the prince. 3
"button cell" batteries required (included). Ages 4 years and up. This item
will be available in October.

Imaginext((R)) Dragon World Fortress((TM)) from Fisher-Price((R))
With action at every turn, this fortress world allows kids to open gates, make
lightning crackle, and unleash a powerful dragon with a fierce roar. Two
medieval-themed action figures activate all of the castle's secret abilities,
including a launching cannon to ward off intruders and a boulder that can be
released down the dragon's tail to attack invaders. With fantastic accessories
and battle sound effects, kids will believe they've been transported to the
age of swords and sorcery. 3 "AA" batteries required (included). Ages 3 to 8
years.

Paperoni((R)) Deluxe Studio from Spin Master((R))
With a dash of imagination and this Deluxe Studio, young artisans can create
3D artwork using tiny, colorful paper rolls. This mess-free set lets kids
devise and craft animals, friendly faces and more using a child-friendly
cutter that helps them effortlessly cut Paperoni paper rolls into six
different lengths with the turn of a dial and the push of a lever. Offering
additional depth to every work of art, crafty kids can design dozens of
creations with 600 1/2-inch Paperoni pieces, 32
9-1/2-inch Paperoni pieces, one 2D self-adhesive template, one 3D template,
Tweezers, eight gems and additional embellishments. No batteries required.
Ages 4 years and up.

SCATTERPILLAR SCRAMBLE from Hasbro Games
Preschoolers can challenge their friends in a race to climb to the top of a
giant Scaterpillar as it dances and grooves to its favorite music. As kids
move their marbles, one at a time, into the Scatterpillar's hands, it
squiggles and squirms, dropping marbles and setting players back. The first
player to get all eight marbles to the top wins. 3 "AA" batteries required
(not included). Ages 4 years and up.

Text & Learn from LeapFrog((R))
Little learners can explore in a grown-up way by mimicking how mom and dad use
their Blackberries with this oversized version that provides educational fun
through three different modes. Whether exchanging text messages with their
puppy pal Scout or checking Scout's planner to see his weekly schedule in
pretend browser mode, toddlers will learn the basics of communicating while
using a real keyboard. Additionally, children can match letters, identify
shapes, learn letter names and more. 3 "AA" batteries required (included).
Ages 3 years and up.

5 to 7 years
BAKUGAN((R)) BATTLE BRAWLERS((TM)) NEW VESTROIA((TM)) Maxus Helios((TM)) 7 in
1 from Spin Master((R))
Fans of Bakugan Battle Brawlers beware - the Maxus Helios Mega Bakugan has
arrived and is available exclusively at Toys"R"Us. This ultimate fighter is
formed by connecting seven different Bakugan marbles: Helios, Scraper,
Klawgor, Foxbat, Fencer, Leefram and Spindle. Maxus Helios can battle as one
united force, or individually, to give kids a variety of combat options to
help them excel in Bakugan, which combines trading card game play with
collectible marbles. No batteries required. Ages 5 years and up.

Barbie((R)) Fashionista doll collection from Mattel((R))
Decked out in the best outfits, shoes and accessories, this collection of
fashion-forward Barbie dolls each feature their own distinct fashion
personality, including Glam, Cutie, Girly, Wild, Sassy and Artsy. With 12
points of articulation, these Barbie dolls can bend their elbows, twist their
wrists, bend at the waist and roll their heads, allowing them to pose over 100
different ways. Each doll comes complete with one stylish outfit, and endless
possibilities, for hours of fun. No batteries required. Ages 3 years and up.
Each doll sold separately.

Battle Strikers((TM)) Turbo Tops Tournament Set from MEGA((TM)) Bloks
Battle Strikers Turbo Tops put a new spin on battling tops by letting kids
launch without ripcords or pull strings, while offering unprecedented control.
Kids rev up the handheld turbo launcher, which reaches speeds of 6000 RPM, and
release their Striker top into the battle arena to compete against an
opponent. Once the Battle Strikers are launched, kids can direct their tops
with the flick of a fingertip through a magnetic controller that fits over two
fingers. With 16 types of Strikers to collect, players can mix and match
components to customize as they prepare for battle. The 17-piece Tournament
Set includes two Turbo Launchers, two magnetic Controllers, two exclusive
Strikers and one Battle Arena. 6 "AA" batteries required (not included). Ages
6 years and up.

ChixOs((TM)) Pink Design-A-Luxury Loft from Spin Master((R))
The ChixOs Design-A-Luxury Loft, available exclusively in pink at Toys"R"Us,
offers the perfect space for an amazing party, but the fun can't begin before
kids decorate their stylin' pad. To prepare for the festivities, kids can
dress and style three ChixOs dolls from 243 possible choices of mix and match
body parts, then give them a dusting of glitter for the finishing touch.
Junior interior designers can also decorate the loft by building 3D furniture
and accessories when they join PixOs with water to create couches, tables or
anything imaginable. No batteries required. Ages 4 years and up.

Egyptian Pyramid from playmobil((R))
Kids can bring home one of the seven wonders of the world with the Egyptian
Pyramid, available exclusively at Toys"R"Us. Featuring a 14-inch high pyramid,
which kids can construct, young architects will be able to assemble tricks and
ambushes with removable plastic walls, a collapsible staircase, chute,
scorpion trap, secret treasure chamber and trapdoor with slide. Now, children
have everything they need to help the Pharaoh safeguard his jewels against
treasure hunters. No batteries required. Ages 5 years and up.

Harumika((TM)) RUNWAY SHOWSTOPPER SET from Bandai((R))
Future designers create fantastic fashions by folding fabric over a dress
mannequin and locking the swatches in place. Once a new dress is formed, kids
can capture images of their garment with an included USB camera before
uploading them to the Harumika website where their styles can join an online
fashion show. The set comes with everything needed to design runway perfect
couture, including a pink dress form mannequin, stylus tool, several rolls of
foldable fabric, accessories, rhinestones, stickers and two Harumika charms
that hold special codes that unlock exclusive content on www.harumika.com.
Even the handle on the display case offers fashion forward opportunities,
transforming into a bracelet. No batteries required. Ages 6 years and up.

Matchbox((R)) Rocky the Robot Truck((TM)) from Mattel((R))
This hard-working, interactive dump truck is ready to roll with sensors,
motorized movements and 100 phrases. Quickly becoming any child's best friend,
Rocky tells jokes, dances and flashes his headlights as he speaks. With a
rugged design and a full-tilting bed, kids can even use Rocky for construction
projects like loading up, moving out, hauling and dumping. When the work is
done, Rocky even sleeps and snores. 4 "C" batteries required (included). Ages
3 years and up.

Moxie Girlz(TM) Jammaz(TM) dolls from MGA Entertainment(R)
Breaking into the fashion doll scene, Moxie Girlz are ready to help empower
girls to express themselves with courage, determination and energy. Since
there's no better place for kids to have fun than at a rock-themed slumber
party, all dolls in the Jammaz line, Lexa((TM)), Avery((TM)), Sasha((TM)) and
Sophina((TM)), come decked out in their favorite pajamas with accessories
guaranteed to help show off their inner rock stars. A wig, heart-shaped
guitar, microphone, tiara and glasses complete the transformation from doll to
pop princess. No batteries required. Ages 6 years and up. Each doll sold
separately.

NERF N-Strike((R)) Raider Rapid Fire CS-35((TM)) from Hasbro((R))
Ready to take on any dart challenge, this NERF blaster has the capacity to
hold up to 35 NERF darts at once, ensuring kids will have a blast long before
ever needing to reload. Providing versatility, the NERF RAIDER can instantly
switch from "single" fire mode to launch one dart at a time or "slam" fire
mode to unleash a rapid stream of 35 darts. A removable stock and Tactical
Rail System complete the package, allowing players to customize their blaster
for every scenario. As an added bonus, the NERF RAIDER features a collapsible
stock and a drum magazine that can be used with additional NERF products. No
batteries required. Ages 6 years and up.

Star Wars: The Clone Wars((TM)) Clone Turbo Tank((TM)) from Hasbro((R))
When the Clone Army protects Jedi during a rescue mission or helps overcome an
attack from the Separatist Droid Army, the Clone Turbo Tank is part of the
action. This heavily armed and armored ten-wheel vehicle features a Tank
Gunner((TM)) action figure, cannon pods with firing missiles, a rotating
gunner station, doors that can open and close, a removable command center and
room for an entire squadron of Clone Troopers. To help the troops chase
escaping droids, an included Speeder Bike((TM)) can launch into action from
the rear of the vehicle. Lights, sounds and Clone Trooper phrases complete the
battle scenario for kids who are playing "a long time ago, in a galaxy far,
far away." 3 "AA" batteries required (not included). Ages 4 and up.

TRANSFORMERS: REVENGE OF THE FALLEN CONSTRUCTICON DEVASTATOR from Hasbro((R))
Kids can take control of the ultimate weapon in the evil DECEPTICON army with
this monstrous TRANSFORMERS action figure that can be built by combining six
different construction vehicles known as the CONSTRUCTICONS. Before converting
into DEVASTATOR, children can pretend they're waiting to ambush the heroic
AUTOBOTS at a construction site with these Robots in Disguise,((TM)) including
LONGHAUL, MIXMASTER, SCAVENGER, RAMPAGE, SCRAPPER, and HIGHTOWER. After
changing into its ultimate form, DEVASTATOR can unleash its weapons with
lights and sounds that bring the excitement of this summer's blockbuster film
TRANSFORMERS: Revenge of the Fallen to life. 2 "AA" batteries required
(included). Ages 5 years and up.

Zhu Zhu Pets((TM)) Hamster from Cepia
These adorable, furry, interactive hamsters double as the perfect family pet
and a best friend. With five hamsters to choose from, kids can select one that
reflects their personality, including Patches, the flower-lover; Chunk, a
laid-back surfer; Pipsqueak, a tiny titan of power; Mr. Squiggles, who loves
to explore; or Num Nums, who loves to eat. With more than 40 different sound
effects and artificial intelligence, these pets will dart around the house,
play in hamster tubes, run on wheels and more. Zhu Zhu Pets((TM)) also make
fun sound effects, such as toilet-flushing, teeth-brushing sounds and sleeping
noises. 2 "AAA" batteries required (included). Ages 4 years and up. Each
hamster sold separately.

8 - 11 years
Barbie((R)) b-nails digital nail printer from Mattel((R))
Young fashionistas can glam it up like Barbie with a spa-like manicure in the
comfort of their own home. This new digital nail printer, available
exclusively at Toys"R"Us, allows girls to select designs from over 1,000
available images or upload their own creations from their computer. Whether
using the printer to add decals over polish or directly onto a nail, young
manicurists can place their fingernail into the printer after using scaling
and sizing tools to select the perfect style. Printing takes only a few
seconds and the designs last for days. No batteries required. Ages 8 years and
up.

Disney Netpal(TM) from ASUS
Available in Princess Pink and Magic Blue, this Disney-themed netbook computer
was designed with Internet safety in mind, allowing parents to create a
web-safe computing environment for their kids with more than two dozen
parental controls. Once kids turn on the netbook, they're logged on to the
Disney Desktop, an intuitive software program that offers simple operation for
children, along with easy access to the Disney web browser, which is preloaded
with several kid-friendly websites. The Disney Desktop also comes with a
"gadget tray" with icons for easy access to applications and a collection of
15 widgets, including a stopwatch and a digital memo pad. Rugged and durable,
this Toys"R"Us exclusive version has a spill-proof keyboard and a 16GB SSD
drive that can withstand bumps. A preinstalled card allows the Disney Netpal
to access networks wirelessly. 1 "4200mAh Polymer" internal rechargeable
battery is required (included). Ages 6 years and up.

EyeClops Mini Projector from JAKKS Pacific((R))
Children can create their own big screen entertainment with this pint-sized
projector that can display an image up to 60-inches when connected to a DVD
player, multimedia player, video game console or other video device. Once kids
plug the unit into the A/V jacks of any home entertainment device, they can
turn their ceiling into an arcade, the side of their house into an outdoor
movie theater or the seat in front of them into a TV screen. Children can also
take their big-screen experience on the road by plugging the projector into an
outlet with an AC adaptor while inside or powering it with an included battery
pack while outdoors. 4 "D" batteries required (not included). Ages 8 years and
up.

Fast Lane JLX OVER DRIVE((TM)) RADIO CONTROL ALL TERRAIN VEHICLE from
Toys"R"Us
Remote control drivers can take the wheel of the ultimate R/C experience with
this miniature ATV that reaches scale speeds of 225 MPH, performs awesome
stunts with self-propelled flipping action tires and has the ability to drive
on almost any terrain, including land, water or snow. Kids can even take this
Toys"R"Us exclusive to the air with a ramp-assisted jump that can propel the
JLX more than 6 feet. The JLX features a recyclable Nickel Metal Hydride
battery pack, offering a longer battery life with each charge. 1 "9V" battery
and 1 "12V" rechargeable Ni-Mh battery required (included). Ages 8 years and
up.

Liv((TM)) from Spin Master((R))
This new collection of dolls, designed to look like real teenagers, merges the
world of fashion play with an online community. Using a code provided with
each doll, children can peer into the daily routine of the Liv girls, Daniela,
Sophie, Katie and Alexis, when they visit www.livworld.com, which offers daily
diary entries, virtual closets filled with fashions, webisodes, games and
more. Beyond offering a real teen perspective, each Liv doll comes with
realistic glass-like eyes, 14 points of articulation for greater poseability
and wigs that allow children to switch their doll's hairstyle or color easily.
No batteries required. Ages 5 years and up. Each doll sold separately.

Mindflex((TM) )from Mattel((R))
Mindflex challenges players to test their mind-over-matter skills by
levitating a soft foam ball in order to move it through an obstacle course,
using only the power of their mind. Kids just strap on the included headset
that contains sensors for the forehead and earlobes to measure their brainwave
activity. With deep concentration, the ball rises on a stream of air, and when
the mind relaxes the ball begins to descend. Players must master these mental
maneuvers to guide the ball through an obstacle course that they design from
hundreds of interchangeable combinations. Up to three friends can challenge
each other with five unique game modes, including multiplayer games, to prove
who is the most accurate mental warrior. 4 "C" batteries and 3 "AAA" batteries
required (not included). Ages 8 years and up.

Star Wars Fan's Choice Anniversary Edition Home One Mon Calamari Star Cruiser
from LEGO((R)) Systems, Inc.
Modeled after scenes from Star Wars: Episode VI Return of the Jedi, this
789-piece construction set, available exclusively at Toys"R"Us, contains
enough pieces to build the classic Mon Calamari Star Cruiser's command deck,
briefing room and repair hangar. Developed after it was voted by fans as the
most sought after Star Wars spacecraft never before produced as a LEGO model,
this massive set also comes with an A-wing fighter that kids can build,
featuring an opening cockpit, rear doors and two flick missiles. Six mini
figures, including Admiral Ackbar, a Mon Calamari soldier, Mon Mothma, General
Lando Calrissian, General Madine and an A-wing Pilot let builders take control
of the ship by directing Admiral Ackbar on his command seat to plan an attack
on the Empire with the Death Star hologram. No batteries required. Ages 9 - 14
years.

Big Kids
Bakugan((R)) Battle Brawlers((TM)) from Activision((R))
Now video game players can heed the "call to brawl" with the first Bakugan
game developed for Xbox 360((R)), PlayStation((R)) 3, PlayStation((R)) 2,
Wii((TM)) and Nintendo DS((TM)). Taking control of their favorite Bakugan
characters from the animated series, players can participate in intense
battles and create their own Bakugan Battle Brawler in an environment
featuring cartoon quality graphics and multiplayer combat. As an added bonus,
the Toys"R"Us exclusive version of the game, available for Wii and Nintendo
DS, offers players two exclusive in-game characters, Manion and Ravenoid. No
batteries required. Rated "E" for "Everyone." Video game systems sold
separately.This item will be available on October 20.

DS((TM))i from Nintendo((R))
Building on the popular Nintendo DS((TM)) platform, this updated system
combines the fun of handheld gaming consoles with the ability to take pictures
and search the Internet. Available in black, blue or pink, the Nintendo
DSi((TM)) offers dual-screen, touch-sensitive play, and comes with a stylus to
help control in-game action. Users can play any of the hundreds of existing DS
titles or grow their gaming library with Nintendo DSi-specific titles and
downloadable DSiWare((TM) )content, including games and applications. The
sleek, folding design easily fits in a hand or pocket, so users can listen to
music as they walk down the street, get directions to the nearest restaurant
or snap pictures they can edit, send to friends or upload to Facebook. One
"lithium ion" rechargeable battery required (included). Ages 6 years and up.

Reader((TM)) Pocket Edition((TM)) from Sony((R))
With the capacity to store approximately 350 standard eBooks in a device that
can easily fit into a pocket, this Reader lets anyone flip open their favorite
books in the car, on a plane, at a restaurant or even in a library. Sporting a
five-inch electronic display, and available in a variety of colors such as
navy blue and rose, this device offers clear and crisp pages for easy
readability. Users can also take the Reader on all of their trips, long and
short, with up to two weeks of reading enjoyment on a single battery charge.
The Reader comes equipped with a USB cable that can connect to a computer to
download books from a variety of online sources, as well as public libraries
across the country. One "lithium ion" rechargeable battery required
(included). Ages 12 years and up.

Wii Sports Resort((TM)) from Nintendo((R))
This sequel to the popular Wii Sports takes the action out of the console and
onto a virtual island resort, filled with a dozen fun activities. Using the
Wii Remote((TM)) and Nunckuk((TM)) controllers, players can take control of
their Mii characters to compete against the computer or their friends in
archery, basketball, bowling, golf, table tennis, fencing, air sports,
canoeing, cycling, Frisbee((R)), power cruising and wakeboarding. Adding to
the challenge, Wii Sports Resort comes with one Wii MotionPlus((TM)) accessory
that attaches to the base of a Wii Remote, enhancing players' precision by
recognizing the slightest twist or turn of the Wii Remote. No batteries
required. Rated "E" for "Everyone." Wii system sold separately.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products
retailer, offering a differentiated shopping experience through its family of
brands. It currently sells merchandise in more than 1,550 stores, including
847 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700
international stores in 33 countries, consisting of both licensed and
franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz
stores in the United States. With its strong portfolio of e-commerce sites
including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com,
it provides shoppers with an unparalleled online selection of distinctive toy
and baby products. In addition, the company operates ePregnancy.com, an online
resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs
nearly 70,000 associates worldwide. The company is committed to serving its
communities as a caring and reputable neighbor through programs dedicated to
keeping kids safe and helping them in times of need.

SOURCE Toys"R"Us

Bob Friedland, +1-646-366-8862, friedlab@toysrus.com, or Adrienne Giordano,
+1-646-366-8863, giordana@toysrus.com, both of Toys"R"Us, Inc.