Schneider Kreuznach, Phase One, Mamiya Digital Imaging Cooperate to Drive Innovations in Medium Format Digital Lenses

BAD KREUZNACH, GERMANY, COPENHAGEN, DENMARK and TOKYO,
Sep 28 (MARKET WIRE) --
Schneider Kreuznach, Phase One A/S and Mamiya Digital Imaging, Ltd. today
announced that they are collaborating on design, development,
manufacturing, and delivery of superior quality, precision digital lenses
for the medium format camera systems used by the world's most
discriminating professional photographers.

"Our vision of offering photographers freedom to choose from what is best
in photographic equipment is at the heart of our cooperation with
Schneider Kreuznach," said Henrik Hakonsson, President and CEO of Phase
One. "We are committed to sharing expertise in digital imaging technology
with the world's most respected companies to push the limits of
excellence for photographers."

"We are pleased to contribute our optical expertise within a very creative
group," said Dr. Josef Staub, Managing Director of Schneider Kreuznach.
"As we pioneer advancements in optical lens design, the photographic
market can look forward to new, extraordinary lenses."

"Successful teamwork has already resulted in the world's most open medium
format camera platform," said Toshio Midorikawa, President of Mamiya
Digital Imaging. "Now we take another step, as we share our manufacturing
expertise with Schneider Kreuznach's optical design talents to benefit the
world's photographers."

The first results of this collaboration are the 55mm, 80mm and 110mm leaf
shutter lenses designed for the Phase One 645DF and Mamiya 645DF cameras.
The lenses can be ordered now and will start shipping Q4, 2009.

About Mamiya Digital Imaging

Mamiya Digital Imaging is the digital successor to the reputable Mamiya
brand, an innovative company fresh with enthusiasm and dedicated to
continuing a legacy of excellence. Mamiya has consistently been a
fore-runner in medium format camera design, and Mamiya lenses,
manufactured following a tradition of precision and quality, are
celebrated world-wide. For the Professional Photographer, it is the
ultimate brand in photographic equipment.

Mamiya Digital Imaging is headquartered in Tokyo with two factories in
Japan, and has distributors in more than 100 countries.

For more information about products, visit the Mamiya homepage on
www.mamiya.co.jp

About Phase One

Phase One is the world's leader in open-platform based medium format
camera systems and solutions. Phase One medium format cameras, digital
backs and lenses are designed to deliver superior quality image capture
and investment value. Phase One Capture One software helps streamline
capture and post-production processes for both medium format and DSLR
cameras. Phase One products are known for their quality, flexibility and
speed enabling pro photographers shooting in a wide range of formats to
achieve their creative visions without compromise.

Phase One is an employee-owned company based in Copenhagen with offices in
New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One Web site on
www.phaseone.com.

About the Schneider Group

The Schneider Group specializes in developing and producing
high-performance photographic lenses, cinema projection lenses, as well as
industrial optics and precision mechanics. The group comprises Jos.
Schneider Optische Werke, founded in Bad Kreuznach in 1913, and its
subsidiaries Pentacon (Dresden), B+W Filterfabrik (ISCO) (Goettingen),
Schneider-Optics (New York, Los Angeles), Schneider Bando (Seoul),
Schneider Asia Pacific (Hong Kong) and Schneider Optical Technologies
(Shenzhen). The company's main brand is "Schneider-Kreuznach." It has
around 640 employees worldwide, with 335 based in its German headquarters.
For years now the group has been a world market leader in the area of
high-performance lenses.

Phase One is a registered trademarks of Phase One A/S. Mamiya is a
registered trademark of Mamiya Digital Imaging Co., Ltd.
Schneider-Kreuznach is a registered trademark of Jos. Schneider Optische
Werke GmbH.

PR Contacts:

Phase One
Kathy Madison
Arcand & Madison Public Relations
Phone: +1 (781) 259-1764
E-mail: kathy@am-pr.com

Mamiya Digital Imaging
Natasha Penny
International Marketing Dept.
Phone: +81 (3) 5688 8045
E-mail: n-penny@mamiya.co.jp

Schneider Kreuznach
Jos. Schneider Optische Werke GmbH
Wolfgang Berger
Ringstrasse 132
D-55543 Bad Kreuznach
Germany
Tel. +49 671-601-287
Fax: +49 671-601-289
BergerW@schneiderkreuznach.com
www.schneiderkreuznach.com

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