Zong Chosen as Mobile Payment Platform for Mochi Media

* Reuters is not responsible for the content in this press release.

Tue Sep 29, 2009 9:05am EDT

Zong Mobile Payments Integrated into Mochi Coins Micro-Transaction and
Distribution Platform
PALO ALTO, Calif.--(Business Wire)--
Zong (www.Zong.com), the leading mobile payment service used by online gaming
and social networking web sites, today announced that is has partnered with
Mochi Media, the world`s largest online gaming property. Mochi Media has
integrated Zong`s mobile payments platform into its recently launched Mochi
Coins micro-transaction and distribution platform for Flash Games. Flash
developers that have integrated Mochi Coins into their game platforms can now
extend a frictionless, easy-to-use and secure mobile payment solution to gamers
anywhere on the web. 

With more than 14,000 Flash games distributed across 30,000 game portals, the
Mochi Media games network reaches more than 100 million unique visitors a month.
The integration of Zong into Mochi Coins will provide an even greater ability
for Mochi Media to tap the lucrative multi-billion dollar virtual goods market. 

"Millions of people every day spend time online playing Flash games, but often
lack a viable method of payment for purchasing virtual currency or upgrading
their game experiences," said David Marcus, founder and CEO, Zong. "Our
integration with Mochi Coins provides Mochi Media`s ecosystem of Flash developer
partners with a proven, trusted and secure method for monetizing users they may
otherwise have not." 

Featured in top applications on Facebook and MySpace and integrated with popular
virtual worlds and gaming sites like Gaia Online, IMVU and Outspark, Zong`s
frictionless payment experience converts "shoppers" into "buyers" at rates up to
10 times greater than traditional payment methods such as credit cards. The Zong
mobile payments platform features the most extensive network of direct carrier
connections across the globe and enables web publishers and game developers to
reach over 1 billion mobile users. Zong`s underlying transaction platform has
processed payments for more than 10 million unique users in 2009 and 25 million
total unique users since 2000. 

"We launched Mochi Coins to offer our network of Flash developers another way to
monetize their audiences beyond advertising, and also as a way to continue to
fuel our growth across the online gaming world," said Name, Title, Mochi Media.
"The fact that Zong has direct connections with its carrier partners, which
greatly improves the quality of service and provides a better end-user
experience, was a critical part of our decision making process, and we look
forward to providing our partners with even greater monetization flexibility." 

Social networks, online gaming companies, virtual worlds and mobile carriers
interested in working with Zong can visit http://www.zong.com for more
information. 

About Zong

Zong is the leading mobile payment service used by online gaming and social
networking web sites. Noted for its frictionless user experience, Zong converts
"shoppers" into "buyers" at rates up to 10 times greater than traditional
payment methods, like credit cards. Zong leverages direct connections with
leading mobile network operators around the world to provide unrivaled
connectivity and service quality. Zong is featured in hundreds of top
applications on popular social networks like Facebook and MySpace as well as
leading virtual worlds and other online gaming sites, such as Gaia Online, IMVU
and Outspark. In 2009 alone Zong has processed mobile payments for over 10
million unique users worldwide. Zong is the mobile payments business unit of
Echovox, which was founded in 2000. For more information, please visit
http://www.zong.com.

Brew Media Relations
Brooke Hammerling, 212-677-4835 x. 11
Brooke@brewpr.com



Copyright Business Wire 2009

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