Zhu Zhu Pets Hamsters Top Toys"R"Us Hot Holiday Toy List, FunFare`s 2009 Holiday HOT DOZEN and Dr. Toy`s Top High Tech Toys

ST. LOUIS--(Business Wire)--
Zhu Zhu Pets hamsters are officially one of the hot toys of 2009! Zhu Zhu Pets
were recently included on some of the most influential toy lists of the holiday
season. Toys"R"Us, a leading specialty toy retailer, named Zhu Zhu Pets to the
2009 Toys"R"Us Holiday Hot Toy and the "Fabulous 15," which represents the best
toys of the holiday season. Additionally, renowned toy expert Dr. Toy has
included Zhu Zhu Pets on her Top 10 `High Tech` Toys and her Top 100 Toys list
of 2009. FunFare Magazine, a leading consumer toy publication, also named Zhu
Zhu Pets to its 11th Annual Holiday HOT DOZEN.

In recognition of these recent honors, Zhu Zhu Pets will make special visits to
children`s hospitals around the nation. As part of these visits, pediatric
patients will receive their very own Zhu Zhu Pets hamster and will have the
chance to experience the hottest toy of 2009 firsthand.

"We are so excited that Toys"R"Us and industry experts love Zhu Zhu Pets as much
as we do," says Natalie Hornsby, director of brand development and marketing
strategies, Cepia, LLC. "We look forward to the hospital deliveries and the
opportunity to bring a little joy into children`s lives."

The best alternatives to real live hamsters, Zhu Zhu Pets hamsters don`t poop,
die, or stink, but they are still a riot of motion and sound. They dart around
in their hamster tubes and busily scurry from room to room. You never know where
they`ll go next! Simply pet the hamster`s back, set him down, and watch him Zhu
Zhu Zhu-oom! Zhu Zhu Pets like to be picked up and snuggled too! Pet them gently
on the nose, and they`ll squeak with contentment. These hamsters have over 40
different sound effects, depending on the unique environment they encounter.

Zhu Zhu Pets are available for sale at Toys"R"Us, Walmart and other select
retailers. Please visit www.zhuzhupets.com for more information.

About Zhu Zhu Pets

Zhu Zhu Pets are innovative, realistic, interactive, plush, and artificially
intelligent hamsters that talk and move around in their own playsets. Zhu Zhu
Pets include two play modes: nurturing mode where the hamsters coo and purr and
adventure mode where the hamsters explore their habitat with intelligent audio
and mechanical responses to various habitat stimuli. Over a dozen add-ons can be
purchased to build an ever-evolving hamsterworld for your hamster to play in and
explore. Powered by 2 AAA batteries (included), Zhu Zhu Pets are suitable for
ages 3 and up. For more information, please visit www.zhuzhupets.com.

About Cepia, LLC

Cepia was founded in 2002 in St. Louis, Missouri by a senior management team
boasting over 100 years of combined history in the toy industry. Ingenuity,
creativity, playfulness, and passion are the heart of Cepia and everything it
creates. Cepia is especially known for its use of advanced technology, which is
employed in such an unobtrusive way that the toys are not only fun to play with,
but often viewed as "wonderful" or "magical." Cepia`s toy brand building
enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water
blaster, Sky Raptors, Sk8, and their newest venture Zhu Zhu Pets. For more
information, please visit www.cepiallc.com.

Martz Agency
Jennifer Adler, 480-998-3154
jadler@martzagency.com

Copyright Business Wire 2009