Inwindow Outdoor Debuts Bi-Coastal Interactive Campaign for CW`s Vampire Diaries

NEW YORK--(Business Wire)--
Inwindow Outdoor, the leader and originator of digital storefront advertising,
has launched their latest deeply interactive campaign, this time to promote CW`s
new drama, Vampire Diaries. The Storescape campaign utilizes three premium
Inwindow properties in Los Angeles and three in New York City and features a
range of incredible interactive technologies to engage the pedestrian, including
augmented reality and Bluetooth.

"We continue to assert our leadership in the storefront advertising space by
demonstrating again that there are no limits to what we can do with an empty
storefront, technology and creative thinking, particularly for media companies
who are competing so fiercely for viewers," said Steve Birnhak, CEO, Inwindow
Outdoor. "The value of a captivating street-level or mall display is undeniable.
Recent displays using similar technologies, like our campaigns for Coraline and
Sprint, have proven to be extremely successful. We have no doubt the CW campaign
will yield similar results."

Vampire Diaries is a new series that premiered on CW Networks in early
September. The story centers on a high school girl and two warring vampire
brothers vying for her soul.

Playing on the concept that vampires don`t have reflections, pedestrians who
approach the Inwindow Storescape will initially see their likeness on a screen.
Shortly thereafter, a black crow assaults the viewer before flying off. The
screen then flashes momentarily and the image of the viewer vanishes while the
background scene - other pedestrians, cars, etc. - remains. A trailer of the
show then launches on the screen and the pedestrian is sent a message to their
mobile device, via Bluetooth, that allows them to view the trailer on their
phone.

Created in partnership with OMG, deployment partner Helios Interactive
Technologies, and augmented reality provider Total Immersion, the CW Storescape
campaign ran for four weeks.

A video of the installation can be seen here:

http://www.youtube.com/watch?v=ERMTyW38NAU

About Inwindow Outdoor

Located in New York City, Inwindow Outdoor is an innovative outdoor advertising
company specializing in providing advertisers with high profile messages in
prime storefronts and malls throughout the United States. The company invented
the concept in 2002 and today creates cutting edge displays incorporating unique
technology and interactive components. Their client list includes brands such as
HBO, HSBC, Intel, Absolut, Target, Pepsi, JetBlue, Disney and BMW. For more
information, please visit www.inwindowoutdoor.com.

GK Communications
Greg Kalish, 516-665-3292
gkalish@gkcomms.com

Copyright Business Wire 2009