MINI USA Celebrates Motor-Tober 2009

The Holiday to Enjoy Before the Real Holiday Season Begins

WOODCLIFF LAKE, N.J., Oct. 1 /PRNewswire/ -- Today kicks off the 3(rd) annual
Motor-Tober celebration, MINI's made-up holiday that lasts the entire month of
October. Motor-Tober is about enjoying horsepower and go-kart handling, saving
money with great deals and celebrating for the sake of celebrating. MINI's
October marketing campaign focuses on capturing autumn fun with witty ads and
MINI gear, encouraging test drives and events at dealerships nationwide,
aggressive financing on all 2009 models as well as special lease pricing on
select 2009 inventory.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091001/DE85754 )

"MINI wants to celebrate the ramp-up to the winter holiday season, which is
usually a stressful time, and make it a time to thoroughly enjoy motoring,"
said Jim McDowell, Vice President, MINI USA. "Nothing says exhilaration like
getting behind the wheel of a MINI, and our Motor-Tober celebration encourages
customers to do just that."

Through November 2(nd), MINI will offer 1.9 percent financing for up to 60
months on the purchase of any new 2009 MINI vehicle. Additionally, lease rates
as low as $259 per month will be available on select 2009 inventory, making
now the time for customers to visit their local dealer for some of the year's
best deals.

MINI dealers all over the U.S. will join in the Motor-Tober spirit by hosting
local test drive events that encourage customers to spend time behind the
wheel of the entire MINI lineup, including the Hardtop, Convertible and
Clubman models. There will even be Motor-Tober temporary tattoos and
pumpkin-carving stencils available to visitors.

The new Motor-Tober marketing campaign will be used in national radio, online
and television ads throughout the month of October. Examples of the
Motor-Tober artwork can be downloaded from the following sites:
https://www.press.bmwgroup.com and http://miniusanews.com.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC which has been
present in the United States since 1975. Royce Motor Cars NA, LLC began
distributing vehicles in 2003. The BMW Group in the United States has grown
to include marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and the
Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design
consultancy in California; a technology office in Silicon Valley and various
other operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6
Sports Activity Coupes. The BMW Group sales organization is represented in
the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports
Activity Vehicle centers, 142 BMW motorcycle retailers, 86 MINI passenger car
dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the
BMW Group's sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the
Internet at:
www.bmwgroupna.com
www.miniusanews.com

SOURCE MINI USA

Nathalie Bauters, MINI Communications Manager, +1-201-930-3166,
nathalie.bauters@miniusa.com; or Yvonne Malmgren, PFPR Communications,
+1-586-453-2912, yvonne.malmgren@pfpr.com