Insignia`s Monopolization Case Against News America Marketing In-Store to Proceed to Trial

News America`s Counterclaims Against Insignia and CEO Dismissed
MINNEAPOLIS--(Business Wire)--
Yesterday Judge John Tunheim of the United States District Court for the
District of Minnesota ruled on the Cross Summary Judgment Motions by Insignia
Systems, Inc. (Nasdaq: ISIG) and News America Marketing In-Store (NAM). The
Court denied NAM`s motions to dismiss Insignia`s allegations of monopolization,
conspiracy and false advertising against NAM. In the same Order, the Court
granted the motions of Insignia and CEO Scott Drill to dismiss allegations that
Insignia had interfered with NAM`s contracts and that Drill and Insignia had
disparaged NAM.

By denying NAM`s Motion, the Court has set the stage for a trial on Insignia`s
antitrust and unfair-competition claims, which include violations of the Sherman
and Clayton Antitrust Acts, the Lanham Act, and those statutes` counterparts in
Minnesota state law. Insignia claims that NAM monopolized markets for in-store
advertising, that NAM`s exclusive contracts unreasonably restrained trade, that
NAM conspired with others to restrain trade, and that NAM misled consumer goods
manufacturers about the quality of Insignia`s services.

In other parts of the order, the Court also granted Insignia`s motion to compel
production of material used by NAM`s experts in the separate Valassis litigation
against NAM, denied NAM`s request to exclude the testimony of witnesses from the
case, and granted NAM`s Motion for Summary Judgment on the issue of whether it
possessed market power over retailers.

Insignia is represented in this case by the law firm of Kelley Drye & Warren
LLP, while Mr. Drill is represented by the firm of Best & Flanagan LLP.

Insignia Systems, Inc. is an innovative developer and marketer of in-store
advertising products, programs and services to retailers and consumer goods
manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia
is contracted with more than 9,200 chain retail supermarkets and drug stores,
including Kroger, ShopRite and SuperValu. Through the nationwide POPS network,
over 200 major consumer goods manufacturers, including General Mills, Kellogg
Company, Kraft, Nestlé, Ocean Spray, Reckitt Benckiser, Schwans Bakery and Tyson
Foods, have taken their brand messages to the point-of-purchase. For additional
information, contact (888) 474-7677, or visit the Insignia website at
www.insigniasystems.com.

Except for the historical information contained herein, the matters discussed in
this news release are forward-looking statements. The Company`s actual results
could differ materially from these forward-looking statements as a result of a
number of factors, including risks and uncertainties as described in the
Company`s SEC Form 10-K for the year ended December 31, 2008 and other recent
filings with the Securities and Exchange Commission. The Company wishes to
caution readers not to place undue reliance upon any such forward-looking
statements, which speak only as of the date made.

Insignia Systems, Inc.
Scott Drill, President and CEO
763-392-6200; 800-874-4648

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